CMT vows equality in airplay for female artists 'effective immediately'

Looks like CMT is putting its money where its mouth is when it comes to delivering on its vow to fight for female equality in the world of country music.

The network announced today via Twitter that it would be playing music videos by male and female artists on its channels at equally proportional rates:

"Effective immediately all music video hours on CMT and CMT Music channels will have complete parity between male and female artists," the notice read. "That means 50/50. #CMTEqualPlay"

Before today, CMT and CMT music channels were currently showing videos at a proportion of 40 percent female artists to 60 percent male artists.

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CMT Awards 2019: Red carpet arrivals
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CMT Awards 2019: Red carpet arrivals
NASHVILLE, TENNESSEE - JUNE 05: Carrie Underwood attends the 2019 CMT Music Awards at Bridgestone Arena on June 05, 2019 in Nashville, Tennessee. (Photo by Jeff Kravitz/FilmMagic)
NASHVILLE, TENNESSEE - JUNE 05: Maren Morris attends the 2019 CMT Music Awards at Bridgestone Arena on June 05, 2019 in Nashville, Tennessee. (Photo by Kevin Mazur/Getty Images for CMT)
NASHVILLE, TENNESSEE - JUNE 05: (L-R) Kimberly Schlapman, Phillip Sweet, Karen Fairchild and Jimi Westbrook of musical group Little Big Town attend the 2019 CMT Music Award at Bridgestone Arena on June 05, 2019 in Nashville, Tennessee. (Photo by Kevin Mazur/Getty Images for CMT)
NASHVILLE, TENNESSEE - JUNE 05: Kelsea Ballerini and Morgan Evans attend the 2019 CMT Music Award at Bridgestone Arena on June 05, 2019 in Nashville, Tennessee. (Photo by Mike Coppola/Getty Images for CMT)
NASHVILLE, TENNESSEE - JUNE 05: Thomas Rhett attends the 2019 CMT Music Awards at Bridgestone Arena on June 05, 2019 in Nashville, Tennessee. (Photo by John Shearer/WireImage,)
NASHVILLE, TENNESSEE - JUNE 05: Jessie James Decker attends the 2019 CMT Music Awards at Bridgestone Arena on June 05, 2019 in Nashville, Tennessee. (Photo by Michael Loccisano/Getty Images)
NASHVILLE, TENNESSEE - JUNE 05: Eric Decker and Jessie James Decker attend the 2019 CMT Music Award at Bridgestone Arena on June 05, 2019 in Nashville, Tennessee. (Photo by Mike Coppola/Getty Images for CMT)
NASHVILLE, TENNESSEE - JUNE 05: Luke Bryan attends the 2019 CMT Music Awards - Executives at Bridgestone Arena on June 05, 2019 in Nashville, Tennessee. (Photo by Rick Diamond/Getty Images for CMT)
NASHVILLE, TENNESSEE - JUNE 05: Trisha Yearwood attends the 2019 CMT Music Award at Bridgestone Arena on June 05, 2019 in Nashville, Tennessee. (Photo by Mike Coppola/Getty Images for CMT)
NASHVILLE, TENNESSEE - JUNE 05: Brandi Carlile attends the 2019 CMT Music Award at Bridgestone Arena on June 05, 2019 in Nashville, Tennessee. (Photo by John Shearer/WireImage,)
NASHVILLE, TENNESSEE - JUNE 05: Sarah Hyland attends the 2019 CMT Music Awards at Bridgestone Arena on June 05, 2019 in Nashville, Tennessee. (Photo by Jeff Kravitz/FilmMagic)
NASHVILLE, TENNESSEE - JUNE 05: Dan Smyers (L) and Shay Mooney the musical group Dan + Shay attend the 2019 CMT Music Award at Bridgestone Arena on June 05, 2019 in Nashville, Tennessee. (Photo by Mike Coppola/Getty Images for CMT)
NASHVILLE, TENNESSEE - JUNE 05: Lauren Alaina attends the 2019 CMT Music Awards at Bridgestone Arena on June 05, 2019 in Nashville, Tennessee. (Photo by Kevin Mazur/Getty Images for CMT)
NASHVILLE, TENNESSEE - JUNE 05: Katelyn Jae and Kane Brown attend the 2019 CMT Music Award at Bridgestone Arena on June 05, 2019 in Nashville, Tennessee. (Photo by Mike Coppola/Getty Images for CMT)
NASHVILLE, TENNESSEE - JUNE 05: Dierks Bentley attends the 2019 CMT Music Awards at Bridgestone Arena on June 05, 2019 in Nashville, Tennessee. (Photo by Rick Diamond/Getty Images for CMT)
NASHVILLE, TENNESSEE - JUNE 05: Chris Lane and Lauren Bushnell attend the 2019 CMT Music Awards at Bridgestone Arena on June 05, 2019 in Nashville, Tennessee. (Photo by John Shearer/WireImage,)
NASHVILLE, TENNESSEE - JUNE 05: Maddie & Tae attend the 2019 CMT Music Awards at Bridgestone Arena on June 05, 2019 in Nashville, Tennessee. (Photo by John Shearer/WireImage)
NASHVILLE, TENNESSEE - JUNE 05: Sheryl Crow attends the 2019 CMT Music Awards at Bridgestone Arena on June 05, 2019 in Nashville, Tennessee. (Photo by Kevin Mazur/Getty Images for CMT)
NASHVILLE, TENNESSEE - JUNE 05: Cole Swindell attends the 2019 CMT Music Award at Bridgestone Arena on June 05, 2019 in Nashville, Tennessee. (Photo by Rick Diamond/Getty Images for CMT)
NASHVILLE, TENNESSEE - JUNE 05: Kate Bosworth attends the 2019 CMT Music Award at Bridgestone Arena on June 05, 2019 in Nashville, Tennessee. (Photo by Kevin Mazur/Getty Images for CMT)
NASHVILLE, TENNESSEE - JUNE 05: Caroline Boyer and Luke Bryan attend the 2019 CMT Music Award at Bridgestone Arena on June 05, 2019 in Nashville, Tennessee. (Photo by John Shearer/WireImage,)
NASHVILLE, TENNESSEE - JUNE 05: (L-R) Wanya Morris, Nathan Morris and Shawn Stockman of Boyz II Men attend the 2019 CMT Music Award at Bridgestone Arena on June 05, 2019 in Nashville, Tennessee. (Photo by Mike Coppola/Getty Images for CMT)
NASHVILLE, TENNESSEE - JUNE 05: Michelle Monaghan attends the 2019 CMT Music Awards at Bridgestone Arena on June 05, 2019 in Nashville, Tennessee. (Photo by John Shearer/WireImage)
NASHVILLE, TENNESSEE - JUNE 05: Carly Pearce attends the 2019 CMT Music Awards at Bridgestone Arena on June 05, 2019 in Nashville, Tennessee. (Photo by Jeff Kravitz/FilmMagic)
NASHVILLE, TENNESSEE - JUNE 05: RaeLynn attends the 2019 CMT Music Award at Bridgestone Arena on June 05, 2019 in Nashville, Tennessee. (Photo by Mike Coppola/Getty Images for CMT)
NASHVILLE, TENNESSEE - JUNE 05: Morgan Evans attends the 2019 CMT Music Awards - Arrivals at Bridgestone Arena on June 05, 2019 in Nashville, Tennessee. (Photo by Jeff Kravitz/FilmMagic)
NASHVILLE, TENNESSEE - JUNE 05: Maren Morris and Ryan Hurd attend the 2019 CMT Music Awards at Bridgestone Arena on June 05, 2019 in Nashville, Tennessee. (Photo by Jeff Kravitz/FilmMagic)
NASHVILLE, TENNESSEE - JUNE 05: Cassadee Pope attends the 2019 CMT Music Award at Bridgestone Arena on June 05, 2019 in Nashville, Tennessee. (Photo by Kevin Mazur/Getty Images for CMT)
NASHVILLE, TENNESSEE - JUNE 05: Brett Young attends the 2019 CMT Music Award at Bridgestone Arena on June 05, 2019 in Nashville, Tennessee. (Photo by Mike Coppola/Getty Images for CMT)
NASHVILLE, TENNESSEE - JUNE 05: Carrie Underwood and Mike Fisher attend the 2019 CMT Music Awards at Bridgestone Arena on June 05, 2019 in Nashville, Tennessee. (Photo by Jeff Kravitz/FilmMagic)
NASHVILLE, TENNESSEE - JUNE 05: Mitchell Tenpenny and Meghan Patrick attend the 2019 CMT Music Awards at Bridgestone Arena on June 05, 2019 in Nashville, Tennessee. (Photo by Michael Loccisano/Getty Images)
NASHVILLE, TENNESSEE - JUNE 05: JWoww attends the 2019 CMT Music Awards at Bridgestone Arena on June 05, 2019 in Nashville, Tennessee. (Photo by John Shearer/WireImage,)
NASHVILLE, TENNESSEE - JUNE 05: Russell Dickerson attends the 2019 CMT Music Awards at Bridgestone Arena on June 05, 2019 in Nashville, Tennessee. (Photo by John Shearer/WireImage)
NASHVILLE, TENNESSEE - JUNE 05: Luke Combs attends the 2019 CMT Music Award at Bridgestone Arena on June 05, 2019 in Nashville, Tennessee. (Photo by Rick Diamond/Getty Images for CMT)
NASHVILLE, TENNESSEE - JUNE 05: (L-R) Hannah Mulholland, Naomi Cooke and Jennifer Wayne of Runaway June attend the 2019 CMT Music Awards at Bridgestone Arena on June 05, 2019 in Nashville, Tennessee. (Photo by Jeff Kravitz/FilmMagic)
NASHVILLE, TENNESSEE - JUNE 05: Leah Turner attends the 2019 CMT Music Awards at Bridgestone Arena on June 05, 2019 in Nashville, Tennessee. (Photo by Jeff Kravitz/FilmMagic)
NASHVILLE, TENNESSEE - JUNE 05: Chris Lane attends the 2019 CMT Music Awards at Bridgestone Arena on June 05, 2019 in Nashville, Tennessee. (Photo by John Shearer/WireImage,)
NASHVILLE, TENNESSEE - JUNE 05: Abby Law, Dan Smyers and Shay Mooney of Dan + Shay, and Hannah Billingsley attend the 2019 CMT Music Awards at Bridgestone Arena on June 05, 2019 in Nashville, Tennessee. (Photo by Jeff Kravitz/FilmMagic)
NASHVILLE, TENNESSEE - JUNE 05: Nancy O'Dell attends the 2019 CMT Music Awards at Bridgestone Arena on June 05, 2019 in Nashville, Tennessee. (Photo by Jeff Kravitz/FilmMagic)
NASHVILLE, TENNESSEE - JUNE 05: Brooke Hogan attends the 2019 CMT Music Awards at Bridgestone Arena on June 05, 2019 in Nashville, Tennessee. (Photo by Jeff Kravitz/FilmMagic)
NASHVILLE, TENNESSEE - JUNE 05: Chris Lucas and Preston Brust of LOCASH attend the 2019 CMT Music Awards - Arrivals at Bridgestone Arena on June 05, 2019 in Nashville, Tennessee. (Photo by Jeff Kravitz/FilmMagic)
NASHVILLE, TENNESSEE - JUNE 05: Natalie Stovall attends the 2019 CMT Music Awards at Bridgestone Arena on June 05, 2019 in Nashville, Tennessee. (Photo by Jeff Kravitz/FilmMagic)
NASHVILLE, TENNESSEE - JUNE 05: Hunter Hayes attends the 2019 CMT Music Awards at Bridgestone Arena on June 05, 2019 in Nashville, Tennessee. (Photo by John Shearer/WireImage,)
NASHVILLE, TENNESSEE - JUNE 05: John Osborne and T.J. Osborne of musical duo Brothers Osborne attend the 2019 CMT Music Award at Bridgestone Arena on June 05, 2019 in Nashville, Tennessee. (Photo by John Shearer/WireImage,)
NASHVILLE, TENNESSEE - JUNE 05: Kelsea Ballerini and Morgan Evans attend the 2019 CMT Music Awards at Bridgestone Arena on June 05, 2019 in Nashville, Tennessee. (Photo by Jeff Kravitz/FilmMagic)
NASHVILLE, TENNESSEE - JUNE 05: Lauren Akins and Thomas Rhett attend the 2019 CMT Music Awards - Arrivals at Bridgestone Arena on June 05, 2019 in Nashville, Tennessee. (Photo by Michael Loccisano/Getty Images)
NASHVILLE, TENNESSEE - JUNE 05: Sam Palladio and Cassadee Pope attend the 2019 CMT Music Awards at Bridgestone Arena on June 05, 2019 in Nashville, Tennessee. (Photo by Michael Loccisano/Getty Images)
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SVP of Music and Talent at CMT, Leslie Fram, released a statement in support and excitement of the new policy change:

"Time is really up in 2020! All the talk around what can be done to support females in country music needs to transform into action, once and for all. At CMT, we are stepping up our own commitments, in addition to our work through the CMT Next Women of Country Music franchise, and will be announcing a new initiative in the coming weeks that will spark this much-needed change in our industry."

The decision comes after Fram and CMT made waves in last week's episode of Full Frontal With Samantha Bee where the discrimination between male and female representation in country music was discussed on camera with talent (including artist Brandi Carlile) and other industry members:

“There are a lot of myths all there, myths that women don’t want to hear women on the radio," Fram says in the above clip.

"You can’t play two women in a row … believe it or not radio is still king [in country music]. So I feel like we’re training people not to hear female voices.”  

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