Kim Kardashian's latest magazine cover sparks claims of cultural appropriation: 'You are better than this'

Kim Kardashian is once again being accused of cultural appropriation.

The "Keeping Up With the Kardashians" star's new cover for 7HOLLYWOOD magazine was unveiled on Thursday and the photo shoot, which was art directed by designer Thierry Mugler, almost immediately had people sounding off in the comments saying that Kardashian's makeup is "too dark" in the shoot and could be considered "blackface."

In the cover shot, the KKW Beauty founder, who shares four children with husband Kanye West, is seen lying back on a bed in a strapless, sparkling gown, tights and black heels. Her hair is teased up into a short perm-like updo, and her skin appears to be noticeably more tan than usual.

"Too dark on the make up you look like a lightskin black woman..." one user wrote, while someone else outright asked, "Is this blackface?"

More than a few others said they thought she looked like Beyoncé and Diana Ross in the photos, while others simply declared that "something seems off."

"Kim, sweetie, you know the black community doesn’t do well with Non-POC taking on the melanin aesthetic," one commenter explained. "You will be receiving backlash."

Someone else on Twitter connected Kardashian's latest scandal to moments from her past where she had been accused of cultural appropriation, as well, and posed a hypothesis as to why she continually gets swept up in similar controversies.

"The thing with Kim Kardashian and her family’s tireless history of cultural appropriation and Blackfishing is that she knows better," Twitter user @WannasWorld wrote. "They know better. But they continue to do this because they know outrage sells. They’re able to keep their name relevant by doing things like THIS."

Earlier this year, for example, Kardashian was forced to rename her solutionwear line from Kimono to Skims following an uproar over her initial choice. She later admitted that she appreciated the feedback from fans and critics, taking their points of view into consideration before changing the name.

"I am always listening, learning and growing - I so appreciate the passion and varied perspectives that people bring to me. When I announced the name of my shapewear line, I did so with the best intentions in mind," she tweeted before announcing the Skims rebrand. "My brands and products are built with inclusivity and diversity at their core and after careful thought and consideration, I will be launching my Solutionwear brand under a new name. I will be in touch soon. Thank you for your understanding and support always."

Last year, she also made waved for sporting what she referred to as "Bo Derek braids," but what many considered to be Fulani braids, which originated in Africa.

"I remember the backlash when I had the blonde hair and that I called them 'Bo Derek braids.' But I obviously know they're called Fulani braids and I know the origin of where they came from and I'm totally respectful of that," she told Bustle later. "I'm not tone deaf to where I don't get it. I do get it."

28 PHOTOS
Kim Kardashian's best looks from 2018
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Kim Kardashian's best looks from 2018
WEST HOLLYWOOD, CA - MARCH 13: Kim Kardashian West attends Lorraine Schwartz launches The Eye Bangle a new addition to her signature Against Evil Eye Collection at Delilah on March 13, 2018 in West Hollywood, California. (Photo by Stefanie Keenan/Getty Images for Lorraine Schwartz )
TOKYO, JAPAN - MARCH 02: Kim Kardashian, Kourtney Kardashian and Khloe Kardashian are seen upon arrival at Tokyo Station on March 2, 2018 in Tokyo, Japan. (Photo by Jun Sato/GC Images)
Kim Kardashian arrives for the 2018 Met Gala on May 7, 2018, at the Metropolitan Museum of Art in New York. - The Gala raises money for the Metropolitan Museum of Arts Costume Institute. The Gala's 2018 theme is Heavenly Bodies: Fashion and the Catholic Imagination. (Photo by Angela WEISS / AFP) (Photo credit should read ANGELA WEISS/AFP/Getty Images)
NEW YORK, NY - MAY 09: Kim Kardashian is seen walking in Soho on May 9, 2018 in New York City. (Photo by Raymond Hall/GC Images)
NEW YORK, NY - MAY 08: Founder and CEO, KKW Kim Kardashian attends an intimate dinner hosted by The Business of Fashion to celebrate its latest special print edition 'The Age of Influence' at Peachy's/Chinese Tuxedo on May 8, 2018 in New York City. (Photo by Dimitrios Kambouris/Getty Images for The Business of Fashion)
NEW YORK, NY - JUNE 04: Kim Kardashian attends the 2018 CFDA Awards at Brooklyn Museum on June 4, 2018 in New York City. (Photo by Taylor Hill/FilmMagic)
NEW YORK, NY - JUNE 14: Kim Kardashian seen on the streets of Manhattan on June 14, 2018 in New York, NY. (Photo by Josiah Kamau/BuzzFoto via Getty Images)
NEW YORK, NY - JUNE 15: Kim Kardashian, Kanye West, North West seen on the streets of Manhattan on June 15, 2018 in New York, NY. (Photo by Josiah Kamau/BuzzFoto via Getty Images)
Kim Kardashian attending the 2018 MTV Movie and TV Awards held at the Barker Hangar in Los Angeles, USA. PRESS ASSOCIATION Photo. Picture date: Saturday June 16, 2018. Photo credit should read: Francis Specker/PA Wire (Photo by Francis Specker/PA Images via Getty Images)
CENTURY CITY, CA - JUNE 18: Kim Kardashian West attends the BoF West Summit at Westfield Century City on June 18, 2018 in Century City, California. (Photo by Christopher Polk/Getty Images for The Business of Fashion)
PARIS, FRANCE - JUNE 21: Kim Kardashian arrives at the Louis Vuitton Menswear Spring/Summer 2019 show as part of Paris Fashion Week on June 21, 2018 in Paris, France. (Photo by Pierre Suu/Getty Images)
LOS ANGELES, CA - JUNE 30: Kim Kardashian West attends KKW Beauty Fan Event at KKW Beauty on June 30, 2018 in Los Angeles, California. (Photo by Stefanie Keenan/Getty Images for ABA)
LOS ANGELES, CA - JULY 15: Kim Kardashian West attends the Beautycon Festival LA 2018 at Los Angeles Convention Center on July 15, 2018 in Los Angeles, California. (Photo by Phillip Faraone/WireImage)
INGLEWOOD, CA - JULY 29: Kris Jenner (L) and Kim Kardashian West attend the first annual 'If Only' Texas hold'em charity poker tournament benefiting City of Hope at The Forum on July 29, 2018 in Inglewood, California. (Photo by Rich Fury/Getty Images)
LOS ANGELES, CA - JULY 30: Kim Kardashian is seen at 'Jimmy Kimmel Live' on July 30, 2018 in Los Angeles, California. (Photo by RB/Bauer-Griffin/GC Images)
LOS ANGELES, CA - AUGUST 09: Kim Kardashian is seen on August 9, 2018 in Los Angeles, CA. (Photo by Hollywood To You/Star Max/GC Images)
BEVERLY HILLS, CA - AUGUST 21: Kim Kardashian West attends Christie's x What Goes Around Comes Around 25th Anniversary Auction Preview at What Goes Around Comes Around on August 21, 2018 in Beverly Hills, California. (Photo by Michael Kovac/Getty Images for What Goes Around Comes Around)
LOS ANGELES, CA - SEPTEMBER 27: Kim Kardashian is seen wearing a money dress and matching boots on September 27, 2018 in Los Angeles, California. (Photo by PG/Bauer-Griffin/GC Images)
NEW YORK, NY - SEPTEMBER 28: Kim Kardashian is seen in SoHo on September 28, 2018 in New York City. (Photo by Gotham/GC Images)
NEW YORK, NY - SEPTEMBER 29: Kim Kardashian (R) and North West seen in Manhattan on September 29, 2018 in New York City. (Photo by Robert Kamau/GC Images)
NEW YORK, NY - SEPTEMBER 29: NorthWest and Kim Kardashian are seen on September 29, 2018 in New York City. (Photo by MediaPunch/Bauer-Griffin/GC Images)
NEW YORK, NY - SEPTEMBER 30: Kim Kardashian is seen in SoHo on September 30, 2018 in New York City. (Photo by Gotham/GC Images)
NEW YORK, NY - OCTOBER 09: Kim Kardashian attends the 2018 Tiffany & Co. Blue Book Gala on October 9, 2018 in New York City. (Photo by Steven Ferdman/WireImage,)
LOS ANGELES, CA - NOVEMBER 03: Kim Kardashian West attends the 2018 Art+Film Gala at LACMA on November 3, 2018 in Los Angeles, California. (Photo by Taylor Hill/Getty Images)
SANTA MONICA, CA - NOVEMBER 11: 2018 E! PEOPLE'S CHOICE AWARDS -- Pictured: (l-r) Kim Kardashian backstage during the 2018 E! People's Choice Awards held at the Barker Hangar on November 11, 2018 -- NUP_185073 -- (Photo by Todd Williamson/E! Entertainment/NBCU Photo Bank via Getty Images)
NEW YORK, NEW YORK - DECEMBER 02: Kim Kardashian West attends the the Versace fall 2019 fashion show at the American Stock Exchange Building in lower Manhattan on December 02, 2018 in New York City. (Photo by Roy Rochlin/Getty Images)
NEW YORK, NEW YORK - DECEMBER 03: Kim Kardashian West attends the opening night of the new musical 'The Cher Show' on Broadway at Neil Simon Theatre on December 03, 2018 in New York City. (Photo by Dominik Bindl/Getty Images)
COSTA MESA, CA - DECEMBER 04: Kim Kardashian West attends the KKW Beauty Pop-Up at South Coast Plaza on December 4, 2018 in Costa Mesa, California. (Photo by Stefanie Keenan/Getty Images for KKW Beauty)
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