Model and actor Godfrey Gao, who made headlines in 2011 as the first Asian man to become the face of Louis Vuitton, has died at age 35.
Gao made his American film debut in 2013's "The Mortal Instruments: City of Bones," and he also starred in a number of popular Asian films and TV shows. He was filming a reality show in China on Wednesday when he suffered a heart attack and died, according to reports.
The actor was shooting an episode of "Chase Me," a Chinese sports reality show, and upon the onset of the heart attack, he fell while running. After being rushed to a hospital and undergoing three hours of rescue efforts, he was pronounced dead, his agency confirmed in a Facebook post.
PHOTOS: Godfrey Gao before his passing
Godfrey Gao before his passing
Godfrey Gao before his passing
HONG KONG - NOVEMBER 30: Model and actor Godfrey Gao attends the reopening of a Bottega Veneta flagship store on November 30, 2017 in Hong Kong, China. (Photo by Visual China Group via Getty Images/Visual China Group via Getty Images)
HONG KONG, HONG KONG - NOVEMBER 30: Tiffany Hwang (L) and Godfrey Gao (R) attend at the Reopening of Bottega Veneta's Flagship Store on November 30, 2017 in The Landmark Atrium, Hong Kong, Hong Kong. (Photo by studioEAST/Getty Images)
HONG KONG - APRIL 21: Godfrey Gao poses at the red carpet during the opening night of the Time Capsule Exhibition by Louis Vuitton on 21 April 2017 in Hong Kong, China. (Photo by studioEAST/Getty Images)
SHANGHAI, CHINA - JUNE 17: Actor Godfrey Gao and actress Wang Likun arrive at the red carpet of the 20th Shanghai International Film Festival on June 17, 2017 in Shanghai, China. (Photo by Visual China Group via Getty Images/Visual China Group via Getty Images)
Canadian actor Godfrey Gao a.k.a. Godfrey Tsao poses on the "Pink Carpet" ahead of the start of the 2017 Victoria's Secret Fashion Show in Shanghai on November 20, 2017. / AFP PHOTO / Chandan KHANNA / RESTRICTED TO EDITORIAL USE (Photo credit should read CHANDAN KHANNA/AFP via Getty Images)
NEW YORK, NY - APRIL 09: Godfrey Gao attends Global Entertainment Industry Summit at the Manhattan Center on April 9, 2018 in New York City. (Photo by John Lamparski/Getty Images for Global Entertainment Industry Summit)
BEIJING, CHINA - DECEMBER 16: (CHINA OUT) Actor Godfrey Gao attends Conde Nast Traveler Gold List 2016 awards at Ritz-Carlton Hotel on December 16, 2015 in Beijing, China. (Photo by Visual China Group via Getty Images/Visual China Group via Getty Images)
TAIPEI,CHINA - FEBRUARY 12:Actor Godfrey Gao promotes brand bags on Wednesday February 12,2014 in Taipei,China.(Photo by TPG/Getty Images)
TAIPEI,CHINA - DECEMBER 5:Actor Godfrey Gao attends lighting ceremony on Thursday December 5,2013 in Taipei,China.(Photo by TPG/Getty Images)
TAIPEI,CHINA - DECEMBER 2:Actor Godfrey Gao attends commercial activity on Monday December 2,2013 in Taipei,China.(Photo by TPG/Getty Images)
HONG KONG - NOVEMBER 25: (CHINA OUT) Actor Godfrey Gao attends a charity dinner at Four Seasons Hotel on November 25, 2013 in Hong Kong, Hong Kong. (Photo by Visual China Group via Getty Images/Visual China Group via Getty Images)
SHANGHAI, CHINA - OCTOBER 23: (CHINA OUT) Actor Godfrey Gao attends Lane Crawford flagship store opening ceremony at Shanghai Times Square on October 23, 2013 in Shanghai, China. (Photo by Visual China Group via Getty Images/Visual China Group via Getty Images)
HONG KONG - OCTOBER 11: (CHINA OUT) Actress Zhang Jingchu and actor Godfrey Gao attend Bally cocktail party to celebrate the 60th Anniversary of the Everest Ascent at Hong Kong Academy for Performing Arts on October 11, 2013 in Hong Kong, Hong Kong. (Photo by Visual China Group via Getty Images/Visual China Group via Getty Images)
MEXICO CITY, MEXICO - AUGUST 27: Godfrey Gao attends The Mortal Instruments: City of Bones" Mexico City screening at Auditorio Nacional on August 27, 2013 in Mexico City, Mexico. (Photo by Victor Chavez/WireImage)
HONGKONG,CHINA - AUGUST 22:Actress Godfrey Gao attends the premiere of film The Mortal Instruments: City of Bones on Thursday August 22,2013 in Taipei,China.(Photo by TPG/Getty Images)
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Born in Taiwan, Gao was raised in Vancouver, and it wasn't until he returned to Taiwan in his early 20s that he became bilingual. "English is my first language," he said in a 2016 interview with Folio. "When I first moved back to Taiwan, my command of Mandarin was horrible ... My Mandarin has since improved tremendously and my English has regressed a little."
As Gao's career progressed, he began landing more high-profile work for major fashion labels, including his history-making gig with Louis Vuitton. But the actor admitted in the same 2016 interview that his first love was always sports.
"I grew up watching Michael Jordan and Kobe Byrant and wanted to be a professional athlete," he said. "It didn’t pan out but I guess it worked out for the best. When Asian players like Yao Ming, Yi Jianlian, and Jeremy Lin started excelling in the league, my heart swelled with pride. In a sense, they were fulfilling my dream of making it big in the game that I loved."
Gao got the opportunity to showcase his basketball skills earlier this year, when he participated in the Jeremy Lin 3rd Annual All-Star Game in August.