Mary-Kate and Ashley's Elizabeth and James has landed at Kohl's --here's what to buy

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Mary-Kate and Ashley's highly anticipated newly-branded Elizabeth and James collection has arrived at Kohl's and it's better than we expected.

The designer duo is bringing their minimalist aesthetic to the affordable retailer with a twist by incorporating touches of bold hues and unexpected prints. From tie-dye loungewear to chic mockneck sweaters and sleek coats, the diffusion brand looks totally promising especially at its affordable price point -- every piece retails for under $100!

We even spotted a version of The Row's iconic Ascot satin purse ($990) for just $59.00.

The Olsen's made a rare appearance ahead of the launch to sit down for a panel discussion with Kohl's CEO, Michelle Gass. The duo ditched their signature head-to-toe black wardrobe and opted for unreleased pieces from the collection.

The fashion designers first started the luxe contemporary label in 2007 and landed their exclusive partnership with the affordable retailer this past April. Prior to the exclusivity with Kohl's, Elizabeth and James retailed at upscale retailers such as Saks Fifth Avenue and Net-A-Porter. The brand's award-winning and best-selling fragrance, Nirvana, will still be available at other stores.

Ahead, shop our favorite styles from the newly-launched Elizabeth and James Collection at Kohl's. We suggest adding these to your cart ASAP before the best pieces sell out.

Elizabeth and James Self-Tie Coat, $73.50

Elizabeth and James Tie Dye Tee, $27

Elizabeth and James Cable-Knit Turtleneck Sweater, $45

Elizabeth and James Smocked Top

, $33

Elizabeth and James Nirvana Black Perfume Rollerball, $28

Elizabeth and James Ring Handle Satin Crossbody Bag, $59