Rob Lowe shares 'vital' skincare tip as he launches his own skincare line (Exclusive)

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Rob Lowe has become known for his timeless looks and ageless physique, and now the "St. Elmo's Fire" actor is sharing some of his secrets with the world.

Lowe, 55, recently launched a new skin care called PROFILE | Cobalt, which is described as a "youth preserving, affordable luxury skincare line for the active man." The line features seven products that cost between $8.95 and $11.95 each, including a face scrub, shave gel, face wash and a SPF 30 face moisturizer. 

"I wanted men to be able to afford a line they know is effective and they can trust," Lowe told AOL exclusively on the heels of his latest project. "Profile | Cobalt is great because it focuses on the basics to achieving and maintaining great, healthy skin."

"The men’s skincare category continues to grow and there is a demand for a line designed for those who are new to men’s grooming," he added. "Men everywhere are starting to take care of themselves more seriously, and they’re doing it at a younger age."

For Lowe, taking care of his skin has always been a priority, and he shared the most "vital" aspect of his own routine from over the years with AOL.

"Moisturizing and sunscreen," he said. "It’s the single most vital step to maintaining healthy skin when someone is active."

Adding to the appeal of PROFILE | Cobalt is the fact that it also has a focus on giving back. Lowe "personally selected" the Wounded Warrior Project as the brand's charity partner, meaning that the organization will receive a portion every purchase to help its mission to empower injured veterans of the armed forces.

Rob Lowe's new PROFILE | Cobalt line is currently available on its website, with other retailers to be announced in the near future.

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Rob Lowe and wife Sheryl in recent years
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Rob Lowe and wife Sheryl in recent years
MONTE-CARLO, MONACO - JUNE 18: Rob Lowe and wife Sheryl Berkoff attend the closing ceremony of the 59th Monte Carlo TV Festival on June 18, 2019 in Monte-Carlo, Monaco. (Photo by Arnold Jerocki/WireImage)
MONTE-CARLO, MONACO - JUNE 18: Rob Lowe and wife Sheryl Berkoff attend the closing ceremony of the 59th Monte Carlo TV Festival on June 18, 2019 in Monte-Carlo, Monaco. (Photo by Arnold Jerocki/WireImage)
LOS ANGELES, CA - MARCH 25: Rob Lowe (L) and Sheryl Berkoff celebrate Elton John's 70th Birthday and 50-Year Songwriting Partnership with Bernie Taupin benefiting the Elton John AIDS Foundation and the UCLA Hammer Museum at RED Studios Hollywood on March 25, 2017 in Los Angeles, California. (Photo by Michael Kovac/Getty Images)
LOS ANGELES, CA - SEPTEMBER 06: Sheryl Berkoff Lowe, Rob Lowe and celebrity floral and fragrance designer Eric Buterbaugh attend the private opening of Sascha von Bismarck debut photography collection, PERFUME, at Eric Buterbaugh Gallery on September 6, 2017 in Los Angeles, California. (Photo by Donato Sardella/Getty Images for HL Group)
DALLAS, TX - FEBRUARY 03: Honoree and Global Philanthropist Award recipients actor Rob Lowe (L) and designer Sheryl Lowe at the UNICEF Gala at The Ritz-Carlton, Dallas on February 3, 2018 in Dallas, Texas. (Photo by Cooper Neill/Getty Images for UNICEF USA)
LOS ANGELES, CA - AUGUST 27: (L-R) John Owen Lowe, honoree Rob Lowe, Sheryl Berkoff and Matthew Edward Lowe attend the Comedy Central Roast of Rob Lowe at Sony Studios on August 27, 2016 in Los Angeles, California. (Photo by Jason LaVeris/FilmMagic)
SAN FRANCISCO, CA - FEBRUARY 06: Actor Rob Lowe and Sheryl Berkoff attend the 5th Annual NFL Honors at Bill Graham Civic Auditorium on February 6, 2016 in San Francisco, California. (Photo by Jeff Kravitz/FilmMagic)
(L-R) Actor Rob Lowe and wife Sheryl Berkoff attend HBO's Post Golden Globes Awards Party at Circa 55 Restaurant on January 10, 2015 in Los Angeles, California.
BEVERLY HILLS, CA - JANUARY 10: Actor Rob Lowe (L) and wife Sheryl Berkoff attends HBO's Official Golden Globe Awards After Party at The Beverly Hilton Hotel on January 10, 2016 in Beverly Hills, California. (Photo by FilmMagic/FilmMagic)
BEVERLY HILLS, CA - JANUARY 10: Actor Rob Lowe and Sheryl Berkoff attends the 73rd Annual Golden Globe Awards at The Beverly Hilton Hotel on January 10, 2016 in Beverly Hills, California. (Photo by Todd Williamson/Getty Images)
BEVERLY HILLS, CA - JANUARY 10: Actor Rob Lowe (L) and Sheryl Berkoff attend the 73rd Annual Golden Globe Awards held at the Beverly Hilton Hotel on January 10, 2016 in Beverly Hills, California. (Photo by Steve Granitz/WireImage)
HOLLYWOOD, CA - DECEMBER 14: (L-R) Actor Rob Lowe and Sheryl Berkoff attend the Premiere of Walt Disney Pictures and Lucasfilm's 'Star Wars: The Force Awakens' on December 14, 2015 in Hollywood, California. (Photo by Barry King/WireImage)
NEW YORK, NY - MAY 11: Rob Lowe and Sheryl Berkoff attend 2015 FOX Programming Presentation at Wollman Rink, Central Park on May 11, 2015 in New York City. (Photo by Chance Yeh/Getty Images)
Rob Lowe and Sheryl Berkoff arrive to the 2015 Vanity Fair Oscar Party February 22, 2015 in Beverly Hills, California. AFP PHOTO/ADRIAN SANCHEZ-GONZALEZ (Photo credit should read ADRIAN SANCHEZ-GONZALEZ/AFP/Getty Images)
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