Ralph Lauren has enlisted the help of some famous faces for its new campaign for Breast Cancer Awareness Month.
Singer Sheryl Crow, Olympic swimmer Nathan Adrian, Emmy winner Suleika Jaouad and cancer fighters Tammy Walker and Mimi Argueta are joining forces for the "Together in Pink" campaign in support of Ralph Lauren's Pink Pony initiative, which was launched in 2000. Each of them will be paired with a loved one or fellow survivor to share their personal journeys with cancer.
"My life changed so dramatically after I had cancer. All the things you think about your life, how you think you have everything in your control, it’s just not true," Crow said of her involvement. "Even though I would never wish a cancer diagnosis on anyone, what you come away with and what you accrue, the life lessons, the strength, the perspective is invaluable."
Credit: Ralph Lauren
Ralph Lauren's latest campaign includes seven Pink Pony-themed podcast episodes, a #PinkPony social media campaign and, of course, the 2019 Pink Pony Collection to support various cancer charities. 100 percent of the sales of the collection's light pink "Live Love" t-shirts (and 25 percent of the sales of other items in the collection) will be donated to the Pink Pony Fund of The Polo Ralph Lauren Foundation and other international cancer charities.
Shop Ralph Lauren's Pink Pony collection here.