Netflix lands 'Seinfeld' streaming rights starting in 2021 (Report)

Netflix is set to lose “Friends” and “The Office” in the next couple of years. Yada, yada yada… the streaming giant is bringing in another former NBC sitcom to its service with “Seinfeld.”

Netflix announced on Monday that it landed the global rights to the comedy, which ran from 1989 to 1998, beginning in 2021. “Seinfeld” had been available on Hulu since 2015. Terms of the deal with Sony Pictures Television, which handles distribution of the show, were not disclosed.

“‘Seinfeld’ is the television comedy that all television comedy is measured against,” Ted Sarandos, Netflix’s chief content officer, said. “It is as fresh and funny as ever and will be available to the world in 4K for the first time. We can’t wait to welcome Jerry, Elaine, George and Kramer to their new global home on Netflix.”

The deal is a boon for Netflix, which is set to face increased competition in the streaming arena from the likes of Disney, Apple, WarnerMedia and Comcast. Netflix has been spending ambitiously on content, though most of the attention is paid toward its fast-growing output of original series and films. But old sitcoms still remain hugely important to the streamer’s business model.

21 PHOTOS
'Seinfeld' cast through the years
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'Seinfeld' cast through the years
SEINFELD -- 'The Ex-Girlfriend' Episode 1 -- Pictured: (l-r) Jerry Seinfeld as Jerry Seinfeld, Julia Louis-Dreyfus as Elaine Benes (Photo by Paul Drinkwater/NBC/NBCU Photo Bank via Getty Images)
SEINFELD -- Season 2 -- Pictured: (l-r) Julia Louis-Dreyfus as Elaine Benes, Jerry Seinfeld as Jerry Seinfeld (Photo by Chris Haston/NBC/NBCU Photo Bank via Getty Images)
SEINFELD -- 'The Pony Remark' Episode 2 -- Pictured: (l-r) David Fresco as Isaac, Julia Louis-Dreyfus as Elaine Marie Benes, Jerry Seinfeld as Jerry Seinfeld (Photo by Alice S. Hall/NBC/NBCU Photo Bank via Getty Images)
SEINFELD -- Season 1 -- Pictured: (l-r) Julia Louis-Dreyfus as Elaine Benes, Michael Richards as Cosmo Kramer, Jerry Seinfeld as Jerry Seinfeld, Jason Alexander as George Costanza (Photo by Chris Haston/NBC/NBCU Photo Bank via Getty Images)
SEINFELD -- Pictured: Michael Richards as Cosmo Kramer, Jerry Seinfeld as Jerry Seinfeld, Julia Louis-Dreyfus as Elaine Benes, Jason Alexander as George Costanza (Photo by Chris Haston/NBC/NBCU Photo Bank via Getty Images)
SEINFELD-- Pictured: (l-r) Jason Alexander as George Costanza, Jerry Seinfeld as Jerry Seinfeld , Michael Richards as Cosmo Kramer, Julia Louis-Dreyfus as Elaine Benes (Photo by Paul Drinkwater/NBC/NBCU Photo Bank via Getty Images)
SEINFELD -- Season 3 -- Pictured: (l-r) Julia Louis-Dreyfus as Elaine Benes, Jerry Seinfeld as Jerry Seinfeld (Photo by Chris Haston/NBC/NBCU Photo Bank via Getty Images)
SEINFELD -- 'The Old Man' Episode 18 -- Pictured: (l-r) Victoria Dillard as Agency Rep, Jerry Seinfeld as himself, Jason Alexander as George Costanza (Photo by Alice S. Hall/NBC/NBCU Photo Bank via Getty Images)
From left to right, 'Seinfeld' co-stars Michael Richards, Jerry Seinfeld, Julia Louis-Dreyfus and Jason Alexander in the press room at the Emmy Awards in Pasadena, California, 19th September 1993. (Photo by The LIFE Picture Collection/Getty Images)
SEINFELD -- 'The Mango' Episode 1 -- Pictured: Jerry Seinfeld as Himself (Photo by Monty Brinton/NBC/NBCU Photo Bank via Getty Images)
SEINFELD -- 'The Wink' Episode 4 -- Pictured: (l-r) Jerry Seinfeld as himself, Julia Louis-Dreyfus as Elaine Benes, Stacey Travis as Holly (Photo by Barry Slobin/NBC/NBCU Photo Bank via Getty Images)
SEINFELD -- Season 7 -- Pictured: (l-r) Julia Louis-Dreyfus as Elaine Benes, Jerry Seinfeld as Jerry Seinfeld (Photo by Andrew Eccles/NBC/NBCU Photo Bank via Getty Images)
SEINFELD -- 'The Chicken Roaster' Episode 8 -- Pictured: (l-r) Michael Richards as Cosmo Kramer, Wayne Knight as Newman (Photo by Byron Cohen/NBC/NBCU Photo Bank via Getty Images)
SEINFELD -- 'The Foundation' Episode 1 -- Pictured: (l-r) Jerry Seinfeld as Jerry Seinfeld, Julia Louis-Dreyfus as Elaine Benes, Michael Richards as Cosmo Kramer -- Photo by: Joseph Del Valle/NBCU Photo Bank
LOS ANGELES, CA - FEBRUARY 23: (L-R) Jason Alexander, Jerry Seinfeld, Julia Louis-Dreyfus and Michael Richards attend Third Annual Screen Actors Guild of America Awards on February 23, 1997 at the Shrine Auditorium in Los Angeles, California. (Photo by Ron Galella, Ltd./WireImage)
Seinfeld's Girlfriends- Episode #04-0517 - 'The Wife' Special Guest: Courteney Cox 1997 Castle Rock Entertainment (Photo By Getty Images)
SEINFELD -- 'The Blood' Episode 4 -- Pictured: Michael Richards as Cosmo Kramer (Photo by Joseph Del Valle/NBC/NBCU Photo Bank via Getty Images)
NEW YORK, UNITED STATES: Fans gather outside Tom's Restaurant 14 May in New York and take photographs as they prepare for the last episode of the TV show Seinfeld which uses the restaurant's exterior for a set in the show. The final episode is scheduled to air 14 May at 20:45 EDT. AFP PHOTO Don EMMERT (Photo credit should read DON EMMERT/AFP/Getty Images)
SEINFELD -- 'The Finale: Part 1&2' Episode 23 & 24 -- Pictured: (l-r) Jason Alexander as George Costanza, Jerry Seinfeld as Jerry Seinfeld, Julia Louis-Dreyfus as Elaine Benes, Michael Richards as Cosmo Kramer (Photo by Joseph Del Valle/NBC/NBCU Photo Bank via Getty Images)
SEINFELD -- 'The Finale: Part 1 & 2' Episode 23/24 -- Pictured: (l-r) Jerry Seinfeld as Jerry Seinfeld, Jason Alexander as George Costanza (Photo by Joey Delvalle/NBC/NBCU Photo Bank via Getty Images)
Michael Richards, Julia Louis-Dreyfus and Jerry Seinfeld (Photo by Gregory Pace/FilmMagic)
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Just ask its competitors, who have been paying hefty sums to pry old sitcoms away from Netflix.

“Friends” is moving to HBO Max, the upcoming streaming service from WarnerMedia that launches next spring, while “The Office” will move to Comcast’s forthcoming unnamed offering in 2021

Even Disney, which is launching its streaming competitor Disney+ on Nov. 12, is heavily marketing it will have the first 30 seasons of “The Simpsons” from Day One.

“‘Seinfeld’ is a one-of-a-kind, iconic, culture-defining show,” said Mike Hopkins, chairman of Sony Pictures Television. “Now, 30 years after its premiere, ‘Seinfeld’ remains center stage. We’re thrilled to be partnering with Netflix to bring this beloved series to current fans and new audiences around the globe.” 

The Los Angeles Times first reported Netflix’s deal for “Seinfeld.”

Read original story Netflix Lands ‘Seinfeld’ Streaming Rights Starting in 2021 (Report) At TheWrap

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