YouTube Fashion & Beauty celebrated its launch on Monday night during New York Fashion Week, and more than a few notable stars stepped out in support of the new vertical helmed by fashion's It boy, Derek Blasberg.
Serena Williams, Kendall Jenner, Gigi and Bella Hadid, Justin Theroux, Ashley Graham, Jake Gyllenhaal and Jennifer Lawrence, who made a very rare public appearance for the party, were among the celebrity attendees at West Edge in New York City.
Also in attendance were Mark Ronson, Nicky Hilton-Rothschild, Christian Siriano, Karlie Kloss, Rachel Zoe and Future, who performed at the event.
See photos from the YouTube.com/Fashion launch party:
The morning after the star-studded soirée, Blasberg took to his highly-followed Instagram account to commemorate the occasion and explained the significance behind YouTube's first-ever channel designed specifically for fashion, beauty and style enthusiasts.
"Last night, we launched YouTube.com/Fashion, the world's largest online home of style video content from around the globe. I was incredibly honored (also: relieved?) so many fabulous fashion folks came out to celebrate," he wrote. "I've always thought mixing fashion and tech was the future... so a special thanks to @future for performing at the party."
"From 2014 to 2018, the number of Fashion & Beauty channels on @YouTube has grown over 6x, generating billions of views in the last year alone," Blasberg went on. "I spent the last year working with @Google's incredible engineer team to build an ultimate destination for fashion shows, beauty tutorials, closet tours, backstage secrets — your front row seat to the entire industry!"
Learn more about YouTube.com/Fashion here.