Apple releases 'The Morning Show' teaser

Apple has released a first look at its upcoming drama, “The Morning Show,” starring Jennifer Aniston, Steve Carell and Reese Witherspoon.

The series, showrun by Kerry Ehrin, is a fictional look at the goings-on of early morning television. Apple also said Monday that the show will debut exclusively on Apple TV Plus this fall.

In “The Morning Show,” Aniston, Carell and Witherspoon play individuals who work at the titular morning show. While the trailer only showed glimpses of their characters in photographs and posters, it did feature overlapping lines of dialogue from all three actors, designed to showcase their differences in opinions at how the value of such programs and people on said programs.

The teaser begins with the camera panning down a dark hallway behind the scenes at the show, with Aniston’s voice saying, “Good morning. I am bringing you some sad and upsetting news.” But then it cuts to slow pans of a closet filled with suits, a vanity in a dressing room. Aniston says, “Don’t you ever question my integrity in my house again,” while Carell offers that his character feels “that people are screaming for honest conversation.” As the camera pushes into the control room, Witherspoon says, “I think they want to know the person behind the facade.” She also says she wants “to win,” while Aniston says they are going to do things “my way.” Finally, the camera ends up on the set of the fictional show-within-the-show, with Witherspoon saying that people “want to trust that the person telling them the truth about the world is an honest person.”

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Jennifer Aniston and Reese Witherspoon together
Actresses Reese Witherspoon(L), and Jennifer Aniston speak during an event launching Apple tv+ at Apple headquarters on March 25, 2019, in Cupertino, California. (Photo by NOAH BERGER / AFP) (Photo credit should read NOAH BERGER/AFP/Getty Images)
Actors Steve Carell, Reese Witherspoon and Jennifer Aniston speak during an event launching Apple tv+ at Apple headquarters on March 25, 2019, in Cupertino, California. (Photo by NOAH BERGER / AFP) (Photo credit should read NOAH BERGER/AFP/Getty Images)
Actresses Reese Witherspoon(L), and Jennifer Aniston speak during an event launching Apple tv+ at Apple headquarters on March 25, 2019, in Cupertino, California. (Photo by NOAH BERGER / AFP) (Photo credit should read NOAH BERGER/AFP/Getty Images)
BEVERLY HILLS, CA - FEBRUARY 26: (EXCLUSIVE ACCESS, SPECIAL RATES APPLY) (L-R) Actors Megan Mullally, Jennifer Aniston, and Reese Witherspoon attend the 2017 Vanity Fair Oscar Party hosted by Graydon Carter at Wallis Annenberg Center for the Performing Arts on February 26, 2017 in Beverly Hills, California. (Photo by Dave M. Benett/VF17/WireImage)
BEVERLY HILLS, CA - FEBRUARY 26: (EXCLUSIVE ACCESS, SPECIAL RATES APPLY) Actors Jennifer Aniston (L) and Reese Witherspoon attend the 2017 Vanity Fair Oscar Party hosted by Graydon Carter at Wallis Annenberg Center for the Performing Arts on February 26, 2017 in Beverly Hills, California. (Photo by Kevin Mazur/VF17/WireImage)
HOLLYWOOD, CA - SEPTEMBER 05: REESE WITHERSPOON, JENNIFER ANISTON attend Stand Up To Cancer (SU2C), a program of the Entertainment Industry Foundation (EIF), staging its fourth biennial fundraising telecast at the at the Dolby Theatre on Friday September 5, 2014 (8:00-9:00 p.m., ET/PT) in Hollywood California. (Photo by Kevin Mazur/American Broadcasting Companies Inc via WireImage)
WEST HOLLYWOOD, CA - FEBRUARY 24: (EXCLUSIVE ACCESS SPECIAL RATES APPLY; NO NORTH AMERICAN ON-AIR BROADCAST UNTIL FEBRUARY 28, 2013) Actress Reese Witherspoon (L) and Jennifer Aniston attend the 2013 Vanity Fair Oscar Party hosted by Graydon Carter at Sunset Tower on February 24, 2013 in West Hollywood, California. (Photo by Jeff Vespa/VF13/WireImage)
LOS ANGELES, CA - OCTOBER 17: Actresses Reese Witherspoon (L) and Jennifer Aniston attend ELLE's 18th Annual Women in Hollywood Tribute held at the Four Seasons Hotel on October 17, 2011 in Los Angeles, California. (Photo by Jason Merritt/Getty Images)
BEVERLY HILLS, CA - OCTOBER 17: Actresses Reese Witherspoon (L) and Jennifer Aniston attend ELLE's 18th Annual Women in Hollywood Tribute held at the Four Seasons Hotel Los Angeles at Beverly Hills on October 17, 2011 in Beverly Hills, California. (Photo by Lester Cohen/Getty Images For ELLE)
BEVERLY HILLS, CA - OCTOBER 17: Honoree Jennifer Aniston (L) and actress Reese Witherspoon attend ELLE's 18th Annual Women in Hollywood Tribute held at the Four Seasons Hotel Los Angeles at Beverly Hills on October 17, 2011 in Beverly Hills, California. (Photo by John Shearer/Getty Images For ELLE)
Reese Witherspoon and Jennifer Aniston (Photo by E. Charbonneau/WireImage for Bragman Nyman Cafarelli)
FRIENDS -- "The One with Rachel's Sister" Episode 13 -- Pictured: (l-r) Matt LeBlanc as Joey Tribbiani, Jennifer Aniston as Rachel Green, Reese Witherspoon as Jill Greene (Photo by NBC/NBCU Photo Bank via Getty Images)
FRIENDS -- "The One with Rachel's Sister" Episode 13 -- Pictured: (l-r) Jennifer Aniston as Rachel Green, Reese Witherspoon as Jill Greene (Photo by NBC/NBCU Photo Bank via Getty Images)
Jennifer Aniston and Reese Witherspoon during "Couture Cares" Benefiting the Revlon/UCLA Breast Center in Los Angeles, California, United States. (Photo by M. Caulfield/WireImage for Bluprint)
Jennifer Aniston and Reese Witherspoon (Photo by Michael Caulfield/WireImage for Bluprint)
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The drama comes from Michael Ellenberg’s Media Res studio, based on an idea from Ellenberg, but also draws on background material from CNN senior media correspondent Brian Stelter’s 2013 book “Top of the Morning,” which recounted the recent rivalry between NBC’s “Today” and ABC’s “Good Morning America.”

“The Morning Show” is executive produced by Ehrin; Ellenberg; Aniston and Kristin Hahn through Echo Films; and Witherspoon and Lauren Levy Neustadter through Hello Sunshine. Mimi Leder also executive produces and directs.

Apple ordered two seasons of the show, with 10 episodes per season streaming exclusively on Apple TV Plus. The new service is an original video subscription service that will feature original shows, movies and documentaries. The app will be ad-free and programs will be available on demand.

Watch the trailer for “The Morning Show” below:

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