Jessica Alba's Honest Beauty just got their prices slashed for Prime Day

The never ending day of deals!

While we already covered Prime Day's must-have gadgets (Fire Sticks, Echo Dots galore), it's time to get to the fun stuff -- beauty!

Honest Beauty, founded by Jessica Alba, is majorly discounted on Amazon today. The non-toxic skincare and makeup brand has a cult-following thanks to its organic and clean approach.

Although Honest is already moderately priced, the Prime Day sale is so much better than we could have ever imagined. We're talking about the holy-grail of mascaras for just $10.49, originally retailing for $14.99.

Honest Beauty's Magic Beauty Balm, a multi-purpose balm for face, lips and body, is marked down under $10! Other deals include the Beauty Facial Oil and the Gentle Gel Cleanser -- both super on sale!

If you're unsure of what to add to cart, we highly suggest the Vitamin C Radiance Serum. The Paraben-free and dermatologist tested serum promotes healthy complexion and boost skin radiance, and has raved reviews! 

One Amazon reviewer, "I really like this serum. First of all I love the packaging. This bottle has a design I’ve never seen before where you turn the top to reveal the opening. This makes a great product to take with you when traveling without worrying it’s going to leak. This serum goes on very thickly so I only need one pump for my face and neck. It dries really quickly unlike other serums I’ve tried so you don’t have to wait around before you can get on with your routine and apply moisturizer. It leaves my face feeling refreshed and I do think my skin is feeling more radiant and evened out. It really seems to leave it glowing. 

Another simply said, "my skin hasn't looked this great in a while..."

15 PHOTOS
Jessica Alba at Honest Company launches
See Gallery
Jessica Alba at Honest Company launches
NEW YORK, NY - MARCH 09: Jessica Alba and The Honest Company celebrate the launch of the Springtime in Paris Diaper Collection on March 9, 2016 in New York City. (Photo by Dimitrios Kambouris/Getty Images for The Honest Company)
NEW YORK, NY - MARCH 09: Lauren Bush Lauren (R) attends as Jessica Alba and The Honest Company celebrate the launch of the Springtime in Paris Diaper Collection on March 9, 2016 in New York City. (Photo by Dimitrios Kambouris/Getty Images for The Honest Company)
WESTWOOD, CA - JUNE 25: The Honest Company Founder and Chief Product Officer Christopher Gavigan (L) and The Honest Company Founder Jessica Alba attend the launch of The Honest Company at Target at Los Angeles Westwood Target on June 25, 2014 in Westwood, California. (Photo by Stefanie Keenan/Getty Images for Target)
NEW YORK, NY - MARCH 09: Jessica Alba and The Honest Company celebrate the launch of the Springtime in Paris Diaper Collection on March 9, 2016 in New York City. (Photo by Dimitrios Kambouris/Getty Images for The Honest Company)
NEW YORK, NY - MARCH 09: Jessica Alba and The Honest Company celebrate the launch of the Springtime in Paris Diaper Collection on March 9, 2016 in New York City. (Photo by Dimitrios Kambouris/Getty Images for The Honest Company)
NEW YORK, NY - SEPTEMBER 09: Actress Jessica Alba, Founder and Chief Creative Officer of The Honest Company, attends the Honest Beauty Launch at Trump SoHo on September 9, 2015 in New York City. (Photo by Paul Zimmerman/Getty Images)
NEW YORK, NY - SEPTEMBER 09: Actress Jessica Alba, Founder and Chief Creative Officer of The Honest Company, attends the Honest Beauty Launch at Trump SoHo on September 9, 2015 in New York City. (Photo by Paul Zimmerman/Getty Images)
NEW YORK, NY - SEPTEMBER 09: Actress Jessica Alba, Founder and Chief Creative Officer of The Honest Company, attends the Honest Beauty Launch at Trump SoHo on September 9, 2015 in New York City. (Photo by Paul Zimmerman/Getty Images)
NEW YORK, NY - SEPTEMBER 09: Actress Jessica Alba, Founder and Chief Creative Officer of The Honest Company, attends the Honest Beauty Launch at Trump SoHo on September 9, 2015 in New York City. (Photo by Paul Zimmerman/Getty Images)
NEW YORK, NY - SEPTEMBER 09: Actress Jessica Alba, Founder and Chief Creative Officer of The Honest Company, attends the Honest Beauty Launch at Trump SoHo on September 9, 2015 in New York City. (Photo by Paul Zimmerman/Getty Images)
SEOUL, SOUTH KOREA - MAY 28: Christopher Gavigan, Jessica Alba and Kim Bum-Suk pose for photographs during 'Honest Company' launching event with Coupang at Grand Intercontinental Hotel on May 28, 2015 in Seoul, South Korea. (Photo by ilgan Sports/Multi-Bits via Getty Images)
SEOUL, SOUTH KOREA - MAY 28: Christopher Gavigan, Jessica Alba and Kim Bum-Suk pose for photographs during 'Honest Company' launching event with Coupang at Grand Intercontinental Hotel on May 28, 2015 in Seoul, South Korea. (Photo by ilgan Sports/Multi-Bits via Getty Images)
SEOUL, SOUTH KOREA - MAY 28: Jessica Alba poses for photographs during 'Honest Company' launching event with Coupang at Grand Intercontinental Hotel on May 28, 2015 in Seoul, South Korea. (Photo by ilgan Sports/Multi-Bits via Getty Images)
SEOUL, SOUTH KOREA - MAY 28: Jessica Alba poses for photographs during 'Honest Company' launching event with Coupang at Grand Intercontinental Hotel on May 28, 2015 in Seoul, South Korea. (Photo by ilgan Sports/Multi-Bits via Getty Images)
WESTWOOD, CA - JUNE 25: The Honest Company Founder and Chief Product Officer Christopher Gavigan (L) and The Honest Company Founder Jessica Alba attend the launch of The Honest Company at Target at Los Angeles Westwood Target on June 25, 2014 in Westwood, California. (Photo by Stefanie Keenan/Getty Images for Target)
HIDE CAPTION
SHOW CAPTION
of
SEE ALL
BACK TO SLIDE

Read Full Story