Laura Ingraham was down another advertiser Tuesday night after the men’s wellness line Hims announced they would be dropping the show. The move came a day after Ingraham’s guest Texas Lt. Governor Dan Patrick mocked 2020 presidential candidate Beto O’Rourke as “light in the loafers.”
“Hims was founded to break down barriers for all people when it comes to obtaining quality healthcare. As a brand for everyone, we strongly denounce intolerance of any kind and therefore you won’t find our ads on this program going forward,” the company said in a brief statement on Twitter Tuesday.
In response, Fox News issued this statement: “We will not allow voices like Laura Ingraham’s to be censored by agenda-driven intimidation efforts from the intolerant partisan activists Media Matters, Sleeping Giants and Moveon.org whose only goal is to silence conservative thought they don’t agree with. The remark was made by a guest and clarified within the same segment."
Ingraham’s advertisers have faced pressure from Twitter activists at Media Matters for America, Sleeping Giants and elsewhere after the Fox News host’s discussion with Patrick in which he used the expression commonly understood as a slur against LGBT people.
“Was he always this left wing?” Ingraham asked of O’Rourke during the Monday night show.
“He is so light in the loafers, he floats off the ground at times,” Patrick said as Ingraham shook her head.
The bad sponsor news didn’t just extend to Laura Ingraham. Also on Tuesday, the language learning company Babbel apologized to consumers after one of their ads was spotted on “Tucker Carlson Tonight.” The company said the ad had been placed with the program by mistake and that it would not happen again.
In a statement in response to Babbel, Fox News took aim directly at the company, warning they would pay a price with the network’s “deeply loyal” audience.
“If you saw our ad on Tucker Carlson’s show, you’re right to be upset. We are too. While we did place our ad with Fox, we did not know it would air on a show so repugnant and at odds with our mission and values. We are blacklisting the show going forward. We are deeply sorry,” they said.
“We will not allow voices like Laura Ingraham’s to be censored by agenda-driven intimidation efforts from the intolerant partisan activists Media Matters, Sleeping Giants and Moveon.org whose only goal is to silence conservative thought they don’t agree with. The remark was made by a guest and clarified within the same segment,” a rep for Fox News offered in response.
The Hims departure comes as Ingraham’s show was steadily climbing out from a year-long advertiser boycott first initiated by Parkland shooting survivor David Hogg. As TheWrap previously reported, ratings for the show have actually improved during the boycott while ad time had steadily been approaching pre-boycott levels throughout 2019.
In April, Google made a big bet on the company running dozens of ads for itself and YouTube on Ingraham’s program. The company did not respond to requests for comment at the time or over the latest “light in the loafers” imbroglio.
Laura Ingraham through the years
Laura Ingraham through the years
American radio talk show host Laura Ingraham arrives for a meeting with US President-elect Donald Trump at Trump Tower on December 6, 2016 in New York. / AFP / Eduardo Munoz Alvarez (Photo credit should read EDUARDO MUNOZ ALVAREZ/AFP/Getty Images)
CLEVELAND, OH - JULY 20: Political talk radio host Laura Ingraham delivers a speech on the third day of the Republican National Convention on July 20, 2016 at the Quicken Loans Arena in Cleveland, Ohio. Republican presidential candidate Donald Trump received the number of votes needed to secure the party's nomination. An estimated 50,000 people are expected in Cleveland, including hundreds of protesters and members of the media. The four-day Republican National Convention kicked off on July 18. (Photo by Chip Somodevilla/Getty Images)
CLEVELAND, OH - JULY 20: Political talk radio host Laura Ingraham delivers a speech on the third day of the Republican National Convention on July 20, 2016 at the Quicken Loans Arena in Cleveland, Ohio. Republican presidential candidate Donald Trump received the number of votes needed to secure the party's nomination. An estimated 50,000 people are expected in Cleveland, including hundreds of protesters and members of the media. The four-day Republican National Convention kicked off on July 18. (Photo by Alex Wong/Getty Images)
NATIONAL HARBOR, MD - FEBRUARY 26: Radio talk show host Laura Ingraham (R) makes a face as she goes on stage with New Jersey Governor Chris Christie (L) for a discussion during the 42nd annual Conservative Political Action Conference (CPAC) February 26, 2015 in National Harbor, Maryland. Conservative activists attended the annual political conference to discuss their agenda. (Photo by Alex Wong/Getty Images)
MANCHESTER, NH - APRIL 12: Radio host Laura Ingraham speaks at the Freedom Summit at The Executive Court Banquet Facility April 12, 2014 in Manchester, New Hampshire. The Freedom Summit held its inaugural event where national conservative leaders bring together grassroots activists on the eve of tax day. Photo by Darren McCollester/Getty Images)
WASHINGTON, DC - JANUARY 20: Radio host Laura Ingraham attends The Daily Beast Bi-Partisan Inauguration Brunch at Cafe Milano on January 20, 2013 in Washington, DC. (Photo by Michael Kovac/WireImage)
NJ Governor Chris Christie arrives with talk show host Laura Ingraham to speak at the 2015 Conservative Political Action Conference (CPAC) outside Washington, DC (Photo by Brooks Kraft LLC/Corbis via Getty Images)
Political commentator and author Laura Ingraham addresses the American Conservative Union's annual Conservative Political Action Conference (CPAC) in Washington (Photo by Brooks Kraft LLC/Corbis via Getty Images)
LOS ANGELES, CA - JULY 18: Laura Ingraham visits Extra at The Grove on July 18, 2011 in Los Angeles, California. (Photo by Noel Vasquez/Getty Images for Extra)
LOS ANGELES, CA - JULY 18: Laura Ingraham (L) and Mario Lopez visit Extra at The Grove on July 18, 2011 in Los Angeles, California. (Photo by Noel Vasquez/Getty Images for Extra)
WASHINGTON - DECEMBER 15: Conservative radio host and commentator Laura Ingraham addresses a health care reform protest on December 15, 2009 in Washington, DC. Demonstrators, many bused in from around the country, protested next to the Capitol building hoping to derail Senate health care legislation. (Photo by John Moore/Getty Images)
THE VIEW - (7.12.11) Reality television star, Bethenny Frankel ('Bethenny Ever After') appeared as guest co-host today on 'The View.' Laura Ingraham was a guest. 'The View' airs Monday-Friday (11:00 am-12:00 pm, ET) on the ABC Television Network. (Photo by Heidi Gutman/ABC via Getty Images)LAURA INGRAHAM
WASHINGTON - JUNE 24: Laura Ingraham, Fox News Contributor and host of the Laura Ingraham Show, and Peter Kaplan, Editorial Creative Director, Conde Nast Traveler pose for a photo at the Washington DC Conde Nast Traveler celebration at Height's Courtyard - Washington Hilton on June 24, 2010 in Washington, DC. (Photo by Paul Morigi/Getty Images for Conde Nast Publications)
WASHINGTON - JANUARY 08: Laura Ingraham attends salute to Brit Hume at Cafe Milano on January 8, 2009 in Washington, DC. (Photo by Paul Morigi/WireImage)
MAIDENS, VA - OCTOBER 07: Talk show host Laura Ingraham speaks while standing with U.S. Senator George Allen (R-VA) during his 11th annual 'Hoe Down' fundraiser October 7, 2006 in Maidens, Virginia. Recent polls show Senator Allen is in a close race for his Senate seat with Democratic challenger Jim Webb. (Photo by Mark Wilson/Getty Images)
Laura Ingraham during US Comedy Arts Festival 2005 - 'Wag the Debate' Center for American Progress at St. Regis Hotel in Aspen, Colorado, United States. (Photo by Jeff Kravitz/FilmMagic, Inc)
MINNEAPOLIS, MN - SEPTEMBER 1: Ariana Huffington talks with Laura Ingraham and Mika Bryzsenski September 1, 2008 at the Nicollet Island Inn in Minneapolis, Minnesota. (Photo by Scott A. Schneider/WireImage)
11/17/95 - Office of attorney Laura Ingraham, 1440 NY Ave, 9th floor One of several women we will be taking photos of for a conservative women story. - Photo By Robert A. Reeder TWP (Photo by Robert A. Reeder/The Washington Post/Getty Images)