“Game of Thrones” star Jason Momoa said he shaved off the famous facial hair he’s sported since 2012 “to bring awareness that plastics are killing the planet.”
PHOTOS: Jason Momoa with his signature facial hair
Jason Momoa out and about
Jason Momoa out and about
Jason Momoa, a cast member in "Justice League," arrives with his wife, actress Lisa Bonet, at the premiere of the film at the Dolby Theatre on Monday, Nov. 13, 2017, in Los Angeles. (Photo by Chris Pizzello/Invision/AP)
LOS ANGELES, CA - DECEMBER 12: Jason Momoa is seen arriving at the premiere of Warner Bros. Pictures' 'Aquaman' at the Chinese Theatre on December 12, 2018 in Los Angeles, California. (Photo by BG017/Bauer-Griffin/GC Images)
NEW YORK, NEW YORK - APRIL 03: Lisa Bonet and Jason Momoa attend the 'Game Of Thrones' Season 8 Premiere on April 03, 2019 in New York City. (Photo by Jamie McCarthy/WireImage,)
HOLLYWOOD, CA - DECEMBER 12: Actor Jason Momoa and wife/actress Lisa Bonet arrive for the Premiere Of Warner Bros. Pictures' 'Aquaman' held at TCL Chinese Theatre on December 12, 2018 in Hollywood, California. (Photo by Albert L. Ortega/Getty Images)
Jason Momoa during the filming of the Graham Norton Show at BBC Studioworks 6 Television Centre, Wood Lane, London, to be aired on BBC One on Friday evening. (Photo by Matt Crossick/PA Images via Getty Images)
Photo by: John Nacion/STAR MAX/IPx 2018 12/3/18 Jason Momoa is seen at BUILD Series in New York City.
NEW YORK, NY - December 03: Jason Momoa seen at Good Morning America promoting his new movie Aquaman on December 03, 2018 in New York City. Credit: RW/MediaPunch /IPX
Photo by: KGC-138/STAR MAX/IPx 2018 11/26/18 Jason Momoa at the premiere of "Aquaman" in London, England.
Photo by: zz/GOTPAP/STAR MAX/IPx 2018 7/21/18 Jason Momoa is seen signing autographs for fans at Comic-Con International 2018 in San Diego, CA.
Jason Momoa, a cast member in the upcoming films "Justice League" and "Aquaman," addresses the audience during the Warner Bros. Pictures presentation at CinemaCon 2017 at Caesars Palace on Wednesday, March 29, 2017, in Las Vegas. (Photo by Chris Pizzello/Invision/AP)
Jason Momoa attends “The Bad Batch” premiere on day 6 of the Toronto International Film Festival at the Ryerson Theatre on Tuesday, Sept. 13, 2016, in Toronto. (Photo by Jesse Herzog/Invision/AP)
Actor Jason Momoa poses for photographers upon arrival at the European Premiere of Suicide Squad, at a central London cinema in Leicester Square, Wednesday, Aug 3, 2016. (AP Photo/Joel Ryan)
Jason Momoa arrives at the premiere screening of SundanceTV's "The Red Road", on Monday, Feb. 24, 2014 in Los Angeles. (Photo by John Shearer/Invision for SundanceTV/AP Images)
Cast member Emilia Clarke, right, and Jason Momoa pose together at the premiere for the third season of the HBO television series "Game of Thrones" at the TCL Chinese Theatre on Monday, March 18, 2013 in Los Angeles. (Photo by Matt Sayles /Invision/AP)
Actor Jason Momoa attends the "Bullet To The Head" premiere at AMC Lincoln Square on Tuesday, Jan. 29, 2013 in New York. (Photo by Evan Agostini/Invision/AP)
Jason Momoa and Lisa Bonet attend the Cinema Society premiere of "The Skin I Live In" on Thursday, Oct. 13, 2011 in New York. (AP Photo/Peter Kramer)
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The 39-year-old Hawaii-born actor shared footage of himself shearing off his signature bristles to Instagram on Wednesday:
“Goodbye DROGO, AQUAMAN, DECLAN, BABA,” he captioned the post, in reference to the fictional characters he has portrayed while wearing the now-departed beard.
“I’m SHAVING this beast off, It’s time to make a change,” wrote Momoa. “A change for the better ... for my kids, your kids, the world. Let’s make a positive change for the health of our planet.”
The video is a promo for a new range of recyclable canned water.
Momoa says later in the clip that he hates going on an airplane with a small plastic water bottle and that “there’s only one thing that can really help our planet and save our planet, as long as we recycle … that’s aluminum.”
His exact involvement with the range, reportedly produced by the Ball Corporation, is not clear from the video. HuffPost has reached out for further information.
The actor’s call for action comes amid growing awareness of the negative impact that plastics, and in particular single-use plastics, are having on the world.
Some 19 billion pounds of plastic waste enter the world’s oceans annually, threatening wildlife, and researchers warn that disturbing tally will double within the next six years if drastic measures are not implemented.
Despite the well-meaning intentions behind Momoa’s new look (which likely also came during filming for his new movie “Dune,”) it was met with a mixed reaction online:
Jason Momoa has shaven off his beard.
I- we’ve arrived at an interesting point in our relationship and would be extremely greatful if you could respect our privacy during this trying and emotional time. Tysm xx pic.twitter.com/3VHs6rxmKc