Netflix to launch print magazine for Emmys campaign (Report)
As part of its upcoming Emmys campaign efforts, Netflix is launching a print magazine for Television Academy voters, Bloomberg reported Wednesday.
The free publication will launch with a 100-page first issue featuring interviews, profiles, and other articles showcasing the streamer’s talent and myriad programming, said Bloomberg, citing internal company emails.
The magazine, which has the working title “Wide,” will be distributed in June, just as members of the Television Academy begin voting on Emmy nominations, the paper said.
“In preparation for a groundbreaking year in film and television, Netflix has gathered some of the most talented and sought after writers and photographers, thinkers and creatives, to make the inaugural issue of Wide, the Netflix print journal,” read one Netflix email, according to Bloomberg.
Netflix did not immediately respond to a request for comment from TheWrap.
The magazine would see Netflix stepping up awards campaign efforts one year after its spectacular showing at the 2018 Emmys. At that ceremony, Netflix took home 23 trophies, tying it with HBO for the most awards of the night.
But it wouldn’t be Netflix’s only foray into new media terrain. The company is launching a SiriusXM Radio Station focused on audio recordings of Netflix stand-up comedy specials, called Netflix Is A Joke Radio, on April 15.
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