Lori Loughlin and daughter Olivia Jade lose brand relationships amid scandal: Who cut ties?

Updated

The fallout begins.

Lori Loughlin and her daughter, Olivia Jade, have lost their first several brand relationships amid allegations that they were involved in a massive college admissions bribery scheme.

HP, which worked with the mother-daughter duo back in 2017, said in a statement on Wednesday that it was removing any evidence of their past partnership with them: "HP worked with Lori Loughlin and Olivia Jade in 2017 for a one-time product campaign. HP has removed the content from its properties."

(After this article was published, HP released a second statement to clarify that is "does not currently have a relationship" with Lori Loughlin and Olivia Jade.)

SEE ALSO: Who is Lori Loughlin's daughter, Olivia Jade?

Per Variety, a paid post promoting HP's Sprocket photo printer from November 2017 is still live on Jade's public-facing Instagram account, where she has 1.3 million followers. Loughlin deactivated her Instagram on Tuesday, hours after it was announced that she was being charged in connection to the scheme.

"Winter baking with my favorite @loriloughlin," the video post's caption reads. "We printed selfies from our @HP Sprocket printer to help remember the day."

In addition, Sephora confirmed to TMZ on Thursday that it has dropped its collaboration with Jade from its product line, saying, "After careful review of recent developments, we have made the decision to end the Sephora Collection partnership with Olivia Jade, effective immediately."

Beauty brand TRESemme also confirmed it has ended its relationship with Jade.

"Fuller House" actress Loughlin and her YouTube star daughter had previously inked deals with a long list of brands, including Amazon, Marc Jacobs Beauty and Smashbox Beauty Cosmetics.

Another one of Olivia Jade's promotional Instagram posts, this one for Amazon Prime Student, resurfaced in light of the cheating scandal. The 19-year-old social media star posted it in September 2018, just as she was beginning her first year at USC.

"Officially a college student! It’s been a few weeks since I moved into my dorm and I absolutely love it," she captioned the post. "I got everything I needed from Amazon with @primestudent and had it all shipped to me in just two-days."

The post was easy bait for social media users looking to turn the controversy into shareable memes on Twitter and Instagram in light of past comments she made about not even wanting to go to college.

"I don’t know how much of school I’m going to attend," she said in August 2018. "But I do want the experience of game days, partying. I don’t really care about school, as you guys all know."

She later apologized for the "ignorant" comments.

SEE ALSO: Will USC expel Lori Loughlin's daughters, Olivia Jade and Isabella Rose?

It's unclear where Loughlin's acting projects stand amid the scandal. The star was in Vancouver when the charges were announced on Tuesday morning reportedly filming an upcoming project for the Hallmark Channel, where she allegedly has contracted work through December.

Loughlin and her husband, Mossimo Giannulli, were charged with allegedly paying $500,000 for Jade and their older daughter, Isabella Rose, to get in to the University of Southern California under the false pretense that they were crew recruits. Both were arrested this week and released on $1 million bonds.

Advertisement