Kourtney Kardashian divides fans with nude Instagram teasing secret project

Kourtney Kardashian is baring it all for a secret new project.

The oldest of the Kardashian sisters took to Instagram on Monday to tease her latest venture, called Poosh, with a nude photo that leaves very little to the imagination. The 39-year-old mother of three wears nothing but a towel wrap on her head in the fun snap, in which she's covering her breasts with a teacup and her Macbook.

"C O M I N G. S O O N," she captioned the photo.

It's unclear what Poosh is exactly, though its tagline appears to be, "this isn't a monologue, it's a dialogue." The brand's Instagram account has the same photo that Kourtney posted, but in a grid form, and each of the captions reads, "coming soon #pooshtheboundaries." You can also sign up for the site's mailing list to "be the first to know."

What we do know is that Poosh is the nickname that the "Keeping Up With the Kardashians" star has for her middle child, daughter Penelope, 6.

Even though this isn't the first time that Kourtney has stripped all the way down on social media, that didn't stop followers from airing out their strong opinions in the comments of the risqué post.

"Can you please keep your clothes on?" someone asked, while another critic said, "All about her kids yet just has to always be naked. How sad."

"Why ? Why are you putting this on the internet..?? You are a mother.." another user wrote.

Others praised Kourtney for the shot, posting flame and heart emojis, and declaring, "GOD IS A WOMAN."