Celebrities in Calvin Klein ads: Shawn Mendes, Justin Bieber, Kardashians and more!

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You know you've made it when Calvin Klein asks you to pose in one of its iconic underwear ads.

The brand has tapped the likes of Justin Bieber, Zoe Saldana, Kate Moss and, most recently, Shawn Mendes and the Kardashian/Jenner family to pose in its collection of intimates for a variety of ad campaigns over the years, producing some of the most memorable celebrity endorsement imagery ever.

SEE ALSO: Shawn Mendes unveils Calvin Klein underwear ads

It all started with Mark Wahlberg, though. Back in 1992, then going by his rapper name Marky Mark, the actor appeared in a widely-successful campaign for Calvin Klein underwear that inspired the brand's future celebrity-driven advertisements.

"We were repositioning Calvin's men's underwear line, which at the time was a relatively small business," then Calvin Klein Senior VP Neil Kraft said of the partnership. "It wasn't like we were casting around for a celebrity, it was more like 'What do we do for the new campaign for mens' underwear? Right at the same time, Mark was on the cover of Rolling Stone showing his Calvin Klein underwear. Both Calvin and I saw it and thought, This is the guy we need."

Check out the best celebrity Calvin Klein ads ever in the gallery below:

17 PHOTOS
Celebrity Calvin Klein campaigns through the years
See Gallery
Celebrity Calvin Klein campaigns through the years
Thank you @calvinklein #MYTRUTH #MYCALVINS x
#ShawnMendes is iconiCKally CALVIN ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ Share your Truth with us ➡️#MYTRUTH #MYCALVINS ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ @shawnmendes
Bare it all. Get ready to uncover unexpected truths from @shawnmendes, @billieeilish, @asaprocky, @indyamoore, @bellahadid, @oranicuhh, @ncentineo, @troyesivan, @kendalljenner, @kevinabstract, and @hongsick. ⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ I SPEAK #MYTRUTH IN #MYCALVINS
@CalvinKlein #MyCalvins. Campaign coming this week.

Mark Wahlberg

(Credit: Calvin Klein)

Brooke Shields

(Credit: Calvin Klein)

Our Family. Such an honor to be photographed alongside my sisters for the new @calvinklein CALVIN KLEIN UNDERWEAR & CALVIN KLEIN JEANS global campaign. #ad Photographed by @willyvanderperre #MYCALVINS.
I flaunt in #mycalvins. Introducing the @CalvinKlein spring 2016 campaign

Jamie Dornan

(Credit: Calvin Klein)

Kendall Jenner

(Credit: Calvin Klein)

Djimon Hounsou

(Credit: Calvin Klein)

Our new Fall 2018 @calvinklein underwear & jeans campaign. Join Our Family. #MYCALVINS #AD Go see more at http://www.calvinklein.com/mycalvins
our family. @calvinklein #MYCALVINS. #ad

Kellan Lutz

(Credit: Calvin Klein)

Kate Moss

(Credit: Calvin Klein)

Christy Turlington

(Credit: Calvin Klein)

Zoe Saldana

(Credit: Calvin Klein)

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