Celebrities in Calvin Klein ads: Shawn Mendes, Justin Bieber, Kardashians and more!
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You know you've made it when Calvin Klein asks you to pose in one of its iconic underwear ads.
The brand has tapped the likes of Justin Bieber, Zoe Saldana, Kate Moss and, most recently, Shawn Mendes and the Kardashian/Jenner family to pose in its collection of intimates for a variety of ad campaigns over the years, producing some of the most memorable celebrity endorsement imagery ever.
It all started with Mark Wahlberg, though. Back in 1992, then going by his rapper name Marky Mark, the actor appeared in a widely-successful campaign for Calvin Klein underwear that inspired the brand's future celebrity-driven advertisements.
"We were repositioning Calvin's men's underwear line, which at the time was a relatively small business," then Calvin Klein Senior VP Neil Kraft said of the partnership. "It wasn't like we were casting around for a celebrity, it was more like 'What do we do for the new campaign for mens' underwear? Right at the same time, Mark was on the cover of Rolling Stone showing his Calvin Klein underwear. Both Calvin and I saw it and thought, This is the guy we need."
Check out the best celebrity Calvin Klein ads ever in the gallery below: