These are the most memorable Super Bowl commercials

 

The Patriots? The Rams? No, the real winner of the Super Bowl is the viewing audience, who tunes in to see highly polished, highly anticipated and (hopefully for the sponsors) highly discussed ads.

Heck, the game is so big that Pizza Hut changed its name to generate some buzz. So, yeah, the Super Bowl truly is the Super Bowl of advertising. This year, CBS charged $5.25 million for a 30-second spot,so we've rounded up some of the more memorable commercials to see if was indeed money well spent.

Bud Light/Game of Thrones

Well, this one took a dark turn. What started out as another medieval-themed "Dilly Dilly" Bud Light ad took a hard left turn when a few characters from HBO's "Game of Thrones" showed up. Anyone who has watched the show, which begins its final season in April, can guess that things don't end well for beer pitchman the Bud Knight.

Pepsi

As this year's commercials prove, combining people who may not seem like they'd be a natural fit on the surface makes for snappy spots. Steve Carell, astonished that a waiter would ask a customer if a Pepsi is OK, dominates the first half of this ad, then gets help from Cardi B and Lil Jon.

Stella Artois

Jeff Bridges reprised his iconic role of the Dude from "The Big Lebowski" and Sarah Jessica Parker is Carrie Bradshaw from "Sex and the City." That alone is pretty cool, so where's the hook? Well, the Dude eschews his cocktail of choice — a White Russian — while Bradshaw passes up her signature cosmopolitan in favor of a Stella Artois.

Budweiser

A Super Bowl commercial without Budweiser would feel as odd as a Super Bowl without a football. This year, the beer brand gives us its signature Clydesdales, a dalmatian and the classic Bob Dylan song "Blowin' in the Wind" to promote the fact Budweiser is now brewed with wind power.

Colgate

Luke Wilson is a close talker who pushes the merits of Colgate Total by getting waaaay too close to everyone in an office. It's OK, though, because he uses the toothpaste.

Doritos

Chance the Rapper is surprised to discover original Doritos are now hot. We're then taken to an airstrip where cars are driving over the sounds of Backstreet Boys' "I Want It That Way." Chance then starts rapping and dancing along with said Boys as they perform "I Want It That Way" in the airport hangar, much like they did in the popular video for the song years ago.

Related: Super Bowl LIII: Patriots vs. Rams:

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Super Bowl LIII: Patriots vs. Rams
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Super Bowl LIII: Patriots vs. Rams
Tom Brady (12) de los Patriots de Nueva Inglaterra festeja tras un touchdown ante los Rams de Los Ángeles durante la segunda mitad del Super Bowl, el domingo 3 de febrero de 2019, en Atlanta. (AP Foto/Jeff Roberson)
New England Patriots' Rob Gronkowski (87) catches a pass in front of Los Angeles Rams' Marcus Peters (22) and Cory Littleton (58) during the second half of the NFL Super Bowl 53 football game Sunday, Feb. 3, 2019, in Atlanta. (AP Photo/David J. Phillip)
New England Patriots' Stephon Gilmore, right, intercepts a pass intended for Los Angeles Rams' Brandin Cooks (12) during the second half of the NFL Super Bowl 53 football game Sunday, Feb. 3, 2019, in Atlanta. (AP Photo/David J. Phillip)
New England Patriots' Kyle Van Noy (53) sacks Los Angeles Rams' Jared Goff (16) during the second half of the NFL Super Bowl 53 football game Sunday, Feb. 3, 2019, in Atlanta. (AP Photo/Mark Humphrey)
New England Patriots' Jason McCourty (30) breaks up pass intended Los Angeles Rams' Josh Reynolds (83), during the first half of the NFL Super Bowl 53 football game Sunday, Feb. 3, 2019, in Atlanta. (AP Photo/Frank Franklin II)
Los Angeles Rams' Aaron Donald (99) hits New England Patriots' Tom Brady (12) during the first half of the NFL Super Bowl 53 football game Sunday, Feb. 3, 2019, in Atlanta. (AP Photo/Charlie Riedel)
New England Patriots' Stephen Gostkowski (3) gestures after scoring a field goal, during the second half of the NFL Super Bowl 53 football game against the Los Angeles Rams, Sunday, Feb. 3, 2019, in Atlanta. The Patriots defeated the Rams 13-3.(AP Photo/Jeff Roberson)
Los Angeles Rams' Robert Woods (17) breaks a tackle by New England Patriots' Jonathan Jones (31) during the second half of the NFL Super Bowl 53 football game Sunday, Feb. 3, 2019, in Atlanta. (AP Photo/Jeff Roberson)
New England Patriots' Tom Brady (12) throws the ball as Los Angeles Rams' Ndamukong Suh (93) rushes during the second half of the NFL Super Bowl 53 football game Sunday, Feb. 3, 2019, in Atlanta. (AP Photo/Morry Gash)
Los Angeles Rams' Jared Goff (16) throws a pass during the second half of the NFL Super Bowl 53 football game against the New England Patriots, Sunday, Feb. 3, 2019, in Atlanta. (AP Photo/Mark Humphrey)
Los Angeles Rams' Greg Zuerlein (4) watches his field goal during the second half of the NFL Super Bowl 53 football game against the New England Patriots Sunday, Feb. 3, 2019, in Atlanta. (AP Photo/Jeff Roberson)
New England Patriots' Jason McCourty (30) breaks up a pass intended for Los Angeles Rams' Brandin Cooks (12) during the second half of the NFL Super Bowl 53 football game Sunday, Feb. 3, 2019, in Atlanta. (AP Photo/David J. Phillip)
ATLANTA, GEORGIA - FEBRUARY 03: Julian Edelman #11 of the New England Patriots runs the ball against John Johnson #43 of the Los Angeles Rams in the fourth quarter during Super Bowl LIII at Mercedes-Benz Stadium on February 03, 2019 in Atlanta, Georgia. (Photo by Al Bello/Getty Images)
ATLANTA, GEORGIA - FEBRUARY 03: Sony Michel #26 of the New England Patriots scores a touchdown against the Los Angeles Rams in the fourth quarter during Super Bowl LIII at Mercedes-Benz Stadium on February 03, 2019 in Atlanta, Georgia. (Photo by Maddie Meyer/Getty Images)
ATLANTA, GEORGIA - FEBRUARY 03: Julian Edelman #11 of the New England Patriots celebrates after defeating the Los Angeles Rams in Super Bowl LIII at Mercedes-Benz Stadium on February 03, 2019 in Atlanta, Georgia. (Photo by Streeter Lecka/Getty Images)
ATLANTA, GEORGIA - FEBRUARY 03: Tom Brady #12 of the New England Patriots is interviewed after his teams 13-3 win over the Los Angeles Rams during Super Bowl LIII at Mercedes-Benz Stadium on February 03, 2019 in Atlanta, Georgia. (Photo by Maddie Meyer/Getty Images)
ATLANTA, GA - FEBRUARY 03: Julian Edelman #11 of the New England Patriots and teammate Tom Brady #12 celebrate at the end of the Super Bowl LIII at Mercedes-Benz Stadium on February 3, 2019 in Atlanta, Georgia. The New England Patriots defeat the Los Angeles Rams 13-3. (Photo by Kevin C. Cox/Getty Images)
ATLANTA, GA - FEBRUARY 03: James Develin #46 of the New England Patriots celebrates with his son William Robert Develin after the Super Bowl LIII against the Los Angeles Rams at Mercedes-Benz Stadium on February 3, 2019 in Atlanta, Georgia. The New England Patriots defeat the Los Angeles Rams 13-3. (Photo by Jamie Squire/Getty Images)
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Olay

"I Know What You Did Last Summer" star Sarah Michelle Gellar returns to the horror genre in this spot where she's at home when a masked lunatic breaks in. She tries to unlock her phone to get help, but it doesn't recognize her anymore because she's been using Olay, which has transformed her skin.

Expensify

The rapper 2 Chainz is doing his thing in a music video when Adam Scott, playing a record company pencil pusher, interrupts him to let him know he's going to need receipts for everything if he wants to get reimbursed. 2 Chainz remains cool as the iced car he's driving, though, by saying it's taken care of because he's got Expensify.

Pringles

Pringles has a little fun with modern technology in this ad, in which a digital device laments that it cannot enjoy any of the chip's 318,000 flavor stack combinations that exist because, well, it's a device and can't eat food. Adding insult to injury? One of the men feels no sympathy and coolly asks the device to play the classic Lipps Inc. song "Funky Town."

Buble and Bubly

Never has pitchman and product so perfectly matched. Crooner Michael Bublé has some fun with the difference between his name and the sparkling water drink Bubly.

Skechers

Tony Romo didn't just broadcast the big game for CBS. He was also hawking shoes for Skechers in this commercial, in which he says he likes everything in his life to be easy, including wearing slip-on shoes, which — you guessed it — slip on and off with no real effort.

Amazon

Sure, Alexa is great, but there are just some places it won't work well. Alexa in a hot tub? A toothbrush? A dog collar? A bad idea. And on the space station? A really bad idea. Forrest Whitaker, Harrison Ford and "Broad City" stars Abbi Jacobson and Ilana Glazer all lend their talents to this kitschy commercial.

BON & VIV

Bon & Viv Spiked Seltzer makers Bonnie and Vivian appear as mermaids making their pitch for their drink to a group of talking sharks underwater in a nod to "Shark Tank." We don't know if they're more memorable than any baby sharks, but we salute the effort.

Planters

Mr. Peanut does some really intense driving that causes Charlie Sheen to say, "And people think I'm nuts." Mr. Peanut then arrives at a house just in time to slide a container of mixed nuts to Alex Rodriguez, saving him from kale chips.

M&M's

Christina Applegate is a fed-up driver who reaches her wit's end with a couple of misbehaving M&Ms in the backseat.

Hyundai

Jason Bateman plays an elevator attendant who takes people to less than desirable destinations, like jury duty and a dentist's office. When he gets to the floor for car shopping a couple declines to get off because they used Hyundai's Shopper Assurance, which made the car buying experience a snap.

Avocados from Mexico

Kristen Chenoweth stars as a judge in a human show, where dogs judge people on things like shaking hands, sitting and staying, all in the hopes of winning avocados from Mexico.

Microsoft

It may have been a football game, but Microsoft went for a home run with this commercial about children with disabilities who are able to enjoy gaming thanks to technology that enables them to play.

Burger King

Burger King brought some pop art to the Super Bowl with some footage of 60's pop art icon Andy Warhol munching a burger. But what was up with that stubborn ketchup bottle? Here's the deal with the eye-catching, fourth quarter Burger King ad.

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