Netflix to fans: Don't be like Bullock, avoid viral 'Bird Box' Challenge

Sorry, Drake, but the #KiKiChallenge is soooo 2018. People around the world are ringing in the new year with a whole new Twitter competition: the #BirdBoxChallenge. Named after the Sandra Bullock-led thriller that’s setting viewing records on Netflix, this challenge requires willing participants to don a blindfold like the Gravity star models in the film and try to do totally normal things. Unlike Bullock, of course, they don’t have the threat of a mysterious airborne threat driving them crazy should they accidentally peep through the blindfold while walking the dog or cooking a meal.

Nevertheless, ordinary hazards — like wipeouts or bumps on the head — await anyone who dons a blindfold while doing activities that generally require sight. And since Netflix isn’t … ahem, blind to that issue, the streaming service just issued a stern warning via Twitter making it clear that they’re not endorsing this particular Bird Box meme.

Frankly, Bullock herself could educate would-be contestants on the perils of moving through the world with a piece of cloth over your face. Speaking with Yahoo Entertainment, the actress reveals that she spent much of Bird Box running into the camera operator wielding the Steadicam. “I clipped the camera a couple times,” Bullock says, adding, “We drew blood once.” (Watch her full comments below.)

39 PHOTOS
Sandra Bullock out and about
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Sandra Bullock out and about
NEW YORK, NY - DECEMBER 17: Sandra Bullock attends the 'Bird Box' New York Screening at Alice Tully Hall, Lincoln Center on December 17, 2018 in New York City. (Photo by Theo Wargo/WireImage)
BERLIN, GERMANY - NOVEMBER 27: Sandra Bullock attends the European premiere of the film 'Bird Box' at Zoo Palast on November 27, 2018 in Berlin, Germany. (Photo by Andreas Rentz/Getty Images for Netflix)
SAO PAULO, BRAZIL - DECEMBER 09: Sandra Bullock signs autographs at Comic-Con São Paulo on December 9, 2018 in Sao Paulo, Brazil. (Photo by Alexandre Schneider/Getty Images for Netflix)
NEW YORK, NY - DECEMBER 17: Sandra Bullock arrives at 'The Late Show with Stephen Colbert' at the Ed Sullivan Theater on December 17, 2018 in New York City. (Photo by Raymond Hall/GC Images)
LONDON, ENGLAND - JUNE 13: Sandra Bullock attends the 'Ocean's 8' UK Premiere held at Cineworld Leicester Square on June 13, 2018 in London, England. (Photo by Jeff Spicer/FilmMagic)
LONDON, ENGLAND - JUNE 13: Sandra Bullock attends the 'Ocean's 8' UK Premiere held at Cineworld Leicester Square on June 13, 2018 in London, England. (Photo by Jeff Spicer/FilmMagic)
LOS ANGELES - JUNE 7: The Late Late Show with James Corden airing Thursday, June 7, 2018, with guests Sandra Bullock, Sarah Paulson, and Awkwafina. (Photo by Terence Patrick/CBS via Getty Images)
TODAY -- Pictured: Hoda Kotb, Sandra Bullock, Gesine Bullock-Prado and Jenna Bush Hager on Tuesday, June 5, 2018 -- (Photo by: Nathan Congleton/NBC/NBCU Photo Bank via Getty Images)
NEW YORK, NY - JUNE 05: Sarah Paulson (L) and Sandra Bullock attend the 'Ocean's 8' World Premiere at Alice Tully Hall on June 5, 2018 in New York City. (Photo by Michael Stewart/WireImage)
NEW YORK, NY - JUNE 05: Sandra Bullock attends the world premiere of 'Ocean's 8' at Alice Tully Hall at Lincoln Center on June 5, 2018 in New York City. (Photo by Taylor Hill/Getty Images)
JIMMY KIMMEL LIVE: GAME NIGHT - 'Jimmy Kimmel Live: Game Night' special edition episodes air in primetime every night of the NBA Finals. The guest for Sunday, June 3 included Sandra Bullock ('Ocean's 8'). (Randy Holmes/ABC via Getty Images) SANDRA BULLOCK
TODAY -- Pictured: Hoda Kotb and Sandra Bullock on Tuesday, May 22, 2018 -- (Photo by: Nathan Congleton/NBC/NBCU Photo Bank via Getty Images)
NEW YORK, NY - MAY 24: Sandra Bullock is seen leaving her hotel on May 24, 2018 in New York, New York. (Photo by Alessio Botticelli/GC Images)
NEW YORK, NY - MAY 22: Sandra Bullock is seen on May 22, 2018 in New York City. (Photo by Raymond Hall/GC Images)
NEW YORK, NY - MAY 22: (L-R) Sarah Paulson, Awkwafina, Sandra Bullock, Cate Blanchett, Anne Hathaway and Mindy Kalling attend the 'Ocean's 8' worldwide photo call at The Metropolitan Museum of Art on May 22, 2018 in New York City. (Photo by Daniel Zuchnik/FilmMagic)
BEVERLY HILLS, CA - MAY 03: Actress Sandra Bullock speaks during the Beverly Hills Bar Association's 2018 Entertainment Lawyer of the Year Dinner at the Montage Beverly Hills on May 3, 2018 in Beverly Hills, California. (Photo by Frederick M. Brown/Getty Images)
LAS VEGAS, NV - APRIL 24: (L-R) Actresses Sarah Paulson, Mindy Kaling, Sandra Bullock, Cate Blanchett, Anne Hathaway and actress/rapper Awkwafina attend CinemaCon 2018 Warner Bros. Pictures Invites You to The Big Picture, an Exclusive Presentation of our Upcoming Slate at The Colosseum at Caesars Palace during CinemaCon, the official convention of the National Association of Theatre Owners on April 24, 2018 in Las Vegas, Nevada. (Photo by Gabe Ginsberg/Getty Images)
HOLLYWOOD, CA - MARCH 04: Sandra Bullock arrives at the 90th Annual Academy Awards at Hollywood & Highland Center on March 4, 2018 in Hollywood, California. (Photo by Steve Granitz/WireImage)
NEW YORK, NY - JANUARY 24: Sandra Bullock seen at the 'Ocean's Eight' film set in Central Park on January 24, 2017 in New York City. (Photo by Robert Kamau/GC Images)
NEW YORK, NY - DECEMBER 03: Sandra Bullock is seen filming 'Ocean's 8' on December 3, 2016 in New York City. (Photo by Alessio Botticelli/FilmMagic)
NEW YORK, NY - DECEMBER 03: Sandra Bullock seen on December 3, 2016 in New York City. (Photo by Raymond Hall/GC Images)
NEW YORK, NY - NOVEMBER 07: Sandra Bullock, Cate Blanchett and Rihanna are seen filming 'Ocean's 8' in Central Park on November 7, 2016 in New York City. (Photo by Raymond Hall/GC Images)
NEW YORK, NY - OCTOBER 31: Sandra Bullock and Cate Blanchett are seen filming 'Ocean's 8' on October 31, 2016 in Queens borough of New York City. (Photo by Alessio Botticelli/GC Images)
NEW YORK, NY - OCTOBER 24: Actress Sandra Bullock (R) and Cate Blanchett are seen on the set of 'Ocean's Eight' on October 24, 2016 in New York City. (Photo by Raymond Hall/GC Images)
LOS ANGELES, CA - JANUARY 06: Actress Sandra Bullock accepts the Favorite Movie Actress award onstage during the People's Choice Awards 2016 at Microsoft Theater on January 6, 2016 in Los Angeles, California. (Photo by Lester Cohen/WireImage)
LOS ANGELES - JANUARY 6: Sandra Bullock and Melissa McCarthy backstage at the PEOPLE'S CHOICE AWARDS 2016, from the Microsoft Theater on Wednesday, Jan. 6, 2016 (9:00-11:00 PM, live ET/delayed PT) on the CBS Television Network. (Photo by Francis Specker/CBS via Getty Images)
NEW YORK - OCTOBER 29: Sandra Bullock seen out in Manhattan on October 29, 2015 in New York, New York. (Photo by Josiah Kamau/BuzzFoto via Getty Images)
NEW YORK, NY - OCTOBER 29: Sandra Bullock is seen heading to Today TV Show on October 29, 2015 in New York City. (Photo by Alessio Botticelli/GC Images)
THE TONIGHT SHOW STARRING JIMMY FALLON -- Episode 0355 -- Pictured: Actress Sandra Bullock on October 28, 2015 -- (Photo by: Douglas Gorenstein/NBC/NBCU Photo Bank via Getty Images)
NEW YORK, NY - OCTOBER 28: Sandra Bullock Visits 'The Tonight Show Starring Jimmy Fallon' at Rockefeller Center on October 28, 2015 in New York City. (Photo by Theo Wargo/NBC/Getty Images for 'The Tonight Show Starring Jimmy Fallon')
HOLLYWOOD, CA - OCTOBER 26: Actress Sandra Bullock attends the premiere of 'Our Brand Is Crisis' at TCL Chinese Theatre on October 26, 2015 in Hollywood, California. (Photo by Jason LaVeris/FilmMagic)
HOLLYWOOD, CA - OCTOBER 26: Actress Sandra Bullock arrives at the premiere of Warner Bros. Pictures' 'Our Brand Is Crisis' at TCL Chinese Theatre on October 26, 2015 in Hollywood, California. (Photo by Axelle/Bauer-Griffin/FilmMagic)
BEVERLY HILLS, CA - OCTOBER 17: Sandra Bullock at the 'Our Brand Is Crisis' Press Conference at the Four Seasons Hotel on October 17, 2015 in Beverly Hills, California. (Photo by Vera Anderson/WireImage)
TORONTO, ON - SEPTEMBER 12: Actresses Sandra Bullock (L) and Zoe Kazan attend the 'Our Brand Is Crisis' press conference at the 2015 Toronto International Film Festival at TIFF Bell Lightbox on September 12, 2015 in Toronto, Canada. (Photo by Jason Merritt/Getty Images)
TORONTO, ON - SEPTEMBER 12: Actress/producer Sandra Bullock speaks onstage during the 'Our Brand Is Crisis' press conference at the 2015 Toronto International Film Festival at TIFF Bell Lightbox on September 12, 2015 in Toronto, Canada. (Photo by George Pimentel/WireImage)
TORONTO, ON - SEPTEMBER 12: (L-R) Executive Producer/actress Sandra Bullock, Producer Grant Heslov and actress Zoe Kazan attend EW's Must List Party during the 2015 Toronto International Film Festival at Thompson Hotel on September 12, 2015 in Toronto, Canada. (Photo by John Shearer/Getty Images for Entertainment Weekly)
TORONTO, ON - SEPTEMBER 11: Actress Sandra Bullock attends the 'Our Brand is Crisis' premiere during the 2015 Toronto International Film Festival at the Princess of Wales Theatre on September 11, 2015 in Toronto, Canada. (Photo by Jason Merritt/Getty Images)
TORONTO, ON - SEPTEMBER 11: Actress Sandra Bullock attends the 'Our Brand is Crisis' premiere during the 2015 Toronto International Film Festival at the Princess of Wales Theatre on September 11, 2015 in Toronto, Canada. (Photo by Jason Merritt/Getty Images)
TORONTO, ON - SEPTEMBER 11: Executive Producer/Actress Sandra Bullock (L) and Producer George Clooney arrive to the 'Our Brand Is Crisis' photo call at Princess of Wales Theatre on September 11, 2015 in Toronto, Canada. (Photo by John Shearer/WireImage)
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If anything, Bullock’s words of warning — as well as Netflix’s Tweet — are probably  going to inspire more folks to accept the Bird Box Challenge in the hopes of achieving viral immortality. They’ve got plenty of competition in that department already; here are some of the best challenge attempts we’ve seen so far.

Hey, Netflix: You may not be into the Twitter version of this meme. But hear us out here: what about a “Bird Box Challenge” episode of Nailed It? You’re welcome.

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