Nearly half of Americans would support a black James Bond – but are not nearly as on board with a female, Hispanic or Asian 007, says new survey

Since it’s clear that Daniel Craig (the 6th actor to officially play Bond since 1962) has one foot out the door of the Aston-Martin, the conversation about diversifying 007 has been happening in earnest. Is one of Hollywood’s oldest properties ready for a reboot? A new survey, conducted by Morning Consult and The Hollywood Reporter, asked 2,201 U.S. adults how they would feel about the fictional spy shifting demographics: from British to American, from male to female, from straight to gay, or from Caucasian to another ethnicity. The results show that a narrow majority support a black James Bond, and most approve of a U.S.-born Bond — but the idea of a female, Hispanic, Asian or gay Bond is still hard for most Americans to wrap their heads around.

According to the data, 49 percent of American adults support the idea of a black actor playing Bond. When asked specifically if fan favorite (and 2018’s Sexiest Man Alive) Idris Elba should play the character, 36 percent of men and a 43 percent of women surveyed said, “Yes please!”

But what about making the character a different ethnicity? Perhaps without someone as obvious as Idris in mind, the participants were more tepid about a Hispanic Bond (19 percent of adults strongly support this casting) or an Asian Bond (17 percent of adults strongly support the change).

RELATED: See on-set photos from 2015's "Spectre":

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James Bond SPECTRE
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James Bond SPECTRE
MEXICO CITY, MEXICO - MARCH 31: Stuntmen perform a battle hanging from a helicopter during the filming of the latest James Bond movie 'Spectre' at downtown streets of Mexico City on March 31, 2015 in Mexico City, Mexico. (Photo by Hector Vivas/LatinContent/Getty Images)
MEXICO CITY, MEXICO - MARCH 31: Stuntmen perform a battle hanging from a helicopter during the filming of the latest James Bond movie 'Spectre' at downtown streets of Mexico City on March 31, 2015 in Mexico City, Mexico. (Photo by Hector Vivas/LatinContent/Getty Images)
MEXICO CITY, MEXICO - MARCH 26: Daniel Craig is seen on the set of 'Spectre' on March 26, 2015 in Mexico City, Mexico. (Photo by Clasos/GC Images)
MEXICO CITY, MEXICO - MARCH 26: An actor is seen on the set of 'Spectre' starring Daniel Craig on March 26, 2015 in Mexico City, Mexico. (Photo by Clasos/GC Images)
MEXICO CITY, MEXICO - MARCH 26: Daniel Craig is seen on the set of 'Spectre' on March 26, 2015 in Mexico City, Mexico. (Photo by Clasos/GC Images)
We are pleased to announce that @SigmanStephanie has joined the cast of #SPECTRE as Estrella http://t.co/63ibzmlFFz
Built for Bond: Aston Martin debuts new car for #SPECTRE #DB10 Read more: http://t.co/CprflaSa1y http://t.co/XxRjbIeiJO
British actors Daniel Craig (L) and Ralph Fiennes (R) pose during an event to launch the 24th James Bond film 'Spectre' at Pinewood Studios at Iver Heath in Buckinghamshire, west of London, on December 4, 2014. French actress Lea Seydoux and Italian star Monica Bellucci will star alongside Britain's Daniel Craig in the new James Bond film 'Spectre', the producers said on December 4 at the historic Pinewood Studios. AFP PHOTO / BEN STANSALL (Photo credit should read BEN STANSALL/AFP/Getty Images)
... Ralph Fiennes as M. http://t.co/YxYbYC2xwC
And welcoming... Andrew Scott as Denbigh http://t.co/UNBlMoBmXz
...David Bautista as Mr Hinx http://t.co/tJxGnt5tct
...Monica Bellucci as Lucia Sciarra http://t.co/41klBClFzN
...Léa Seydoux as Madeleine Swann. #SPECTRE http://t.co/DR7DfAWkb1
And Christoph Waltz as Oberhauser! #SPECTRE http://t.co/CPUXDDf0jt
And returning as 007 is Daniel Craig. #SPECTRE
Ben Whishaw at this morning's #Bond24 announcement... #SPECTRE http://t.co/kw29gdYMc2
... and Naomie Harris at the #Bond24 announcement... #SPECTRE http://t.co/ovRErakgzO
... here's Rory Kinnear (Tanner) at this morning's #Bond24 announcement. #SPECTRE http://t.co/NV0De1u2tk
And finally, Director Sam Mendes at this morning's #Bond24 announcement. #SPECTRE http://t.co/syCB11Defd
Returning crew: writers John Logan, Neil Purvis and Rob Wade… Production Designer Dennis Gassner… Composer Thomas Newman... #SPECTRE
#SPECTRE will be filming at Pinewood London, Mexico City, Rome, Tangier & Erfoud, Morocco, Sölden, Obertilliach and Lake Altausee, Austria
2nd Unit Director Alexander Witt, SFX Supervisor Chris Corbould, VFX Supervisor Steve Begg...#SPECTRE
... Costume Designer Jany Temime and Stunt Coordinator Gary Powell. #SPECTRE
Sam Mendes has welcomed to the crew Director of Photography Hoyte Van Hoytema and Editor Lee Smith #SPECTRE
Here is the first teaser poster for #SPECTRE. Coming 6th November 2015. http://t.co/khD4I92NUz
British actors Daniel Craig (L) and Ralph Fiennes (R) pose during an event to launch the 24th James Bond film 'Spectre' at Pinewood Studios at Iver Heath in Buckinghamshire, west of London, on December 4, 2014. French actress Lea Seydoux and Italian star Monica Bellucci will star alongside Britain's Daniel Craig in the new James Bond film 'Spectre', the producers said on December 4 at the historic Pinewood Studios. AFP PHOTO / BEN STANSALL (Photo credit should read BEN STANSALL/AFP/Getty Images)
British actors (L-R) Ben Whishaw, Naomi Harris, Daniel Craig and Ralph Fiennes pose during an event to launch the 24th James Bond film 'Spectre' at Pinewood Studios at Iver Heath in Buckinghamshire, west of London, on December 4, 2014. French actress Lea Seydoux and Italian star Monica Bellucci will star alongside Britain's Daniel Craig in the new James Bond film 'Spectre', the producers said on December 4 at the historic Pinewood Studios. AFP PHOTO / BEN STANSALL (Photo credit should read BEN STANSALL/AFP/Getty Images)
British actress Naomi Harris (L) and British actor Daniel Craig (R) pose during an event to launch the 24th James Bond film 'Spectre' at Pinewood Studios at Iver Heath in Buckinghamshire, west of London, on December 4, 2014. French actress Lea Seydoux and Italian star Monica Bellucci will star alongside Britain's Daniel Craig in the new James Bond film 'Spectre', the producers said on December 4 at the historic Pinewood Studios. AFP PHOTO / BEN STANSALL (Photo credit should read BEN STANSALL/AFP/Getty Images)
British actress Naomi Harris (L) and British actor Daniel Craig (R) pose during an event to launch the 24th James Bond film 'Spectre' at Pinewood Studios at Iver Heath in Buckinghamshire, west of London, on December 4, 2014. French actress Lea Seydoux and Italian star Monica Bellucci will star alongside Britain's Daniel Craig in the new James Bond film 'Spectre', the producers said on December 4 at the historic Pinewood Studios. AFP PHOTO / BEN STANSALL (Photo credit should read BEN STANSALL/AFP/Getty Images)
British actors (L-R) Ben Whishaw, Naomi Harris, Daniel Craig and Ralph Fiennes pose during an event to launch the 24th James Bond film 'Spectre' at Pinewood Studios at Iver Heath in Buckinghamshire, west of London, on December 4, 2014. French actress Lea Seydoux and Italian star Monica Bellucci will star alongside Britain's Daniel Craig in the new James Bond film 'Spectre', the producers said on December 4 at the historic Pinewood Studios. AFP PHOTO / BEN STANSALL (Photo credit should read BEN STANSALL/AFP/Getty Images)
British actress Naomi Harris (L) and British actor Daniel Craig (R) pose during an event to launch the 24th James Bond film 'Spectre' at Pinewood Studios at Iver Heath in Buckinghamshire, west of London, on December 4, 2014. French actress Lea Seydoux and Italian star Monica Bellucci will star alongside Britain's Daniel Craig in the new James Bond film 'Spectre', the producers said on December 4 at the historic Pinewood Studios. AFP PHOTO / BEN STANSALL (Photo credit should read BEN STANSALL/AFP/Getty Images)
British actor Ralph Fiennes poses during an event to launch the 24th James Bond film 'Spectre' at Pinewood Studios at Iver Heath in Buckinghamshire, west of London, on December 4, 2014. French actress Lea Seydoux and Italian star Monica Bellucci will star alongside Britain's Daniel Craig in the new James Bond film 'Spectre', the producers said on December 4 at the historic Pinewood Studios. AFP PHOTO / BEN STANSALL (Photo credit should read BEN STANSALL/AFP/Getty Images)
British actress Naomi Harris poses during an event to launch the 24th James Bond film 'Spectre' at Pinewood Studios at Iver Heath in Buckinghamshire, west of London, on December 4, 2014. French actress Lea Seydoux and Italian star Monica Bellucci will star alongside Britain's Daniel Craig in the new James Bond film 'Spectre', the producers said on December 4 at the historic Pinewood Studios. AFP PHOTO / BEN STANSALL (Photo credit should read BEN STANSALL/AFP/Getty Images)
British director Sam Mendes poses during an event to launch the 24th James Bond film 'Spectre' at Pinewood Studios at Iver Heath in Buckinghamshire, west of London, on December 4, 2014. French actress Lea Seydoux and Italian star Monica Bellucci will star alongside Britain's Daniel Craig in the new James Bond film 'Spectre', the producers said on December 4 at the historic Pinewood Studios. AFP PHOTO / BEN STANSALL (Photo credit should read BEN STANSALL/AFP/Getty Images)
(L-R) Filipino-American actor Dave Bautista, British director Sam Mendes, Austrian actor Christoph Waltz and Irish actor Andrew Scott pose during an event to launch the 24th James Bond film 'Spectre' at Pinewood Studios at Iver Heath in Buckinghamshire, west of London, on December 4, 2014. French actress Lea Seydoux and Italian star Monica Bellucci will star alongside Britain's Daniel Craig in the new James Bond film 'Spectre', the producers said on December 4 at the historic Pinewood Studios. AFP PHOTO / BEN STANSALL (Photo credit should read BEN STANSALL/AFP/Getty Images)
Italian actress Monica Bellucci (L), French actress Lea Seydoux (C) and British actress Naomi Harris (R) pose during an event to launch the 24th James Bond film 'Spectre' at Pinewood Studios at Iver Heath in Buckinghamshire, west of London, on December 4, 2014. French actress Lea Seydoux and Italian star Monica Bellucci will star alongside Britain's Daniel Craig in the new James Bond film 'Spectre', the producers said on December 4 at the historic Pinewood Studios. AFP PHOTO / BEN STANSALL (Photo credit should read BEN STANSALL/AFP/Getty Images)
Italian actress Monica Bellucci poses during an event to launch the 24th James Bond film 'Spectre' at Pinewood Studios at Iver Heath in Buckinghamshire, west of London, on December 4, 2014. French actress Lea Seydoux and Italian star Monica Bellucci will star alongside Britain's Daniel Craig in the new James Bond film 'Spectre', the producers said on December 4 at the historic Pinewood Studios. AFP PHOTO / BEN STANSALL (Photo credit should read BEN STANSALL/AFP/Getty Images)
Austrian actor Christoph Waltz poses during an event to launch the 24th James Bond film 'Spectre' at Pinewood Studios at Iver Heath in Buckinghamshire, west of London, on December 4, 2014. French actress Lea Seydoux and Italian star Monica Bellucci will star alongside Britain's Daniel Craig in the new James Bond film 'Spectre', the producers said on December 4 at the historic Pinewood Studios. AFP PHOTO / BEN STANSALL (Photo credit should read BEN STANSALL/AFP/Getty Images)
French actress Lea Seydoux poses during an event to launch the 24th James Bond film 'Spectre' at Pinewood Studios at Iver Heath in Buckinghamshire, west of London, on December 4, 2014. French actress Lea Seydoux and Italian star Monica Bellucci will star alongside Britain's Daniel Craig in the new James Bond film 'Spectre', the producers said on December 4 at the historic Pinewood Studios. AFP PHOTO / BEN STANSALL (Photo credit should read BEN STANSALL/AFP/Getty Images)
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There’s also been a lot of discussion in film circles about the possibility of a female Bond. Franchise producer Barbara Broccoli recently said she’s against it, and survey participants seem to agree. The idea of Bond being played by a woman received the strong support of 19 percent of men, and surprisingly, only 20 percent of women. However, there is a significant generation gap in this response: Millennials are more likely to approve of a 007 gender swap compared to older generations. 

The idea that received the least support was making James Bond gay, with only 15 percent strongly in favor. The survey question is a little confusing, since it doesn’t specify whether they’re talking about Bond being played by a gay actor (which wouldn’t necessarily change the character) or Bond becoming gay (which would be a substantial change for the historic womanizer). It’s also worth noting that Craig’s Bond hinted at bisexuality in Skyfall, which didn’t stop it from becoming the highest-grossing Bond movie ever.

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Daniel Craig through the years
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Daniel Craig through the years
English actor Daniel Craig as Jaapie Botha, a Sergeant in the Afrikaner police in the film 'The Power of One', 1992. (Photo by Keith Hamshere/Getty Images)
Heike Makatsch + Freund Daniel Craig Bei Deutschem Filmball In M�nchen (Photo by Franziska Krug/Getty Images)
Daniel Craig with his best actor award for the film Some Voices at the British Independent Film Awards (BIFA) held at the Cafe Royal in London. (Photo by William Conran - PA Images/PA Images via Getty Images)
Schauspielerin Heike Makatsch Mit Ihrem Freund Daniel Craig Bei 'Anatomie 2' Premiere In M�nchen (Photo by Franziska Krug/Getty Images)
Heike Makatsch Und Freund Daniel Craig Bei Ausstellunbg Der Fotografien Von R.Wood In Der Galerie 'Camerawork' Vor Dem Stones Konzert In Berlin . (Photo by Franziska Krug/Getty Images)
PARK CITY, UTAH - JANUARY 21: Actor Daniel Craig attends the premiere of Layer Cake at the Eccles Center for the Performing Arts during the 2005 Sundance Film Festival on January 21, 2005 in Park City, Utah. (Photo by Evan Agostini/Getty Images)
Daniel Craig at the HP Portait Studio in Park City, Utah (Photo by Jeff Vespa/WireImage)
LONDON - FEBRUARY 9: Daniel Craig poses in the Press Room after recieving the award for British Actor of The Year at the Awards Of The London Film Critics Circle (ALFS) at The Dorchester on February 9, 2005 in London. The 25th annual awards are bestowed by the London Film Critics Circle at the star-studded private charity ceremony. (Photo by Chris Jackson/Getty Images)
Daniel Craig (Photo by Kevin Mazur/WireImage)
Mtv Europe Music Awards, Copenhagen, Denmark - 02 Nov 2006, Daniel Craig And Satsuki Mitchell (Photo by Brian Rasic/Getty Images)
BEIJING, CHINA - JANUARY 29: (CHINA OUT) British actor Daniel Craig (L) and French actress Eva Green attend a press conference prior to the premiere 'Casino Royale' on January 29, 2007 in Beijing, China. (Photo by China Photos/Getty Images)
LONDON - FEBRUARY 4: (EMBARGOED FOR PUBLICATION IN UK TABLOID NEWSPAPERS UNTIL 48 HOURS AFTER CREATE DATE AND TIME) Daniel Craig attends the Evening Standard British Film Awards 2007 dinner at the Ivy on February 4, 2007 in London, England. (Photo by Dave Benett/Getty Images)
LONDON - FEBRUARY 11: (EMBARGOED FOR PUBLICATION IN UK TABLOID NEWSPAPERS UNTIL 48 HOURS AFTER CREATE DATE AND TIME) Actor Daniel Craig and partner Satsuki Mitchell arrive at the Orange British Academy Film Awards, at the Royal Opera House on February 11, 2007 in London, England. (Photo by Dave M. Benett/Getty Images)
LONDON - NOVEMBER 25: Daniel Craig poses for pictures in the Press Room of 12th British Academy Children's Awards at the London Hilton Park Lane November 25, 2007 in London, England. (Photo by Mike Marsland/WireImage)
LONDON - OCTOBER 29: Daniel Craig and Satsuki Mitchell attend the Royal World Premiere of 'Quantum of Solace' held at the Odeon Leicester Square on October 29, 2008 in London, England. (Photo by Gareth Cattermole/Getty Images)
Daniel Craig at the 'Defiance' press conference at the Beverly Wilshire Hotel on December 7, 2008 in Beverly Hills, California. (Photo by Vera Anderson/WireImage)
daniel craig with his family and some friend's having fun on the waves at saline beach in st bart's (Photo by Philip Ramey/Corbis via Getty Images)
LOS ANGELES, CA - FEBRUARY 22: Actor Daniel Craig (R) and Satsuki Mitchell arrive at the 81st Annual Academy Awards held at Kodak Theatre on February 22, 2009 in Los Angeles, California. (Photo by Kevork Djansezian/Getty Images)
WEST HOLLYWOOD, CA - FEBRUARY 22: (***EXCLUSIVE ACCESS SPECIAL RATES APPLY*** NO TV BROADCAST IN THE USA OR CANADA UNTIL FEBRUARY 26.) Actors Jerry Seinfeld and Daniel Craig attend the 2009 Vanity Fair Oscar party hosted by Graydon Carter at the Sunset Tower Hotel on February 22, 2009 in West Hollywood, California. (Photo by Kevin Mazur/VF/WireImage for Vanity Fair)
THE TONIGHT SHOW WITH JAY LENO -- Episode 4079 -- Pictured: Actor Daniel Craig during an interview on July 19, 2011 -- Photo by: Paul Drinkwater/NBC/NBCU Photo Bank
JIMMY KIMMEL LIVE - 'Jimmy Kimmel Live' airs every weeknight, (12:00 - 1:06 a.m., ET), following 'Nightline,' featuring a diverse lineup of guests that include celebrities, athletes, musical acts, comedians and human interest subjects, along with comedy bits and a house band. The guests for TUESDAY, JULY 26 included actor Daniel Craig ('Cowboys and Aliens'), actress Sasha Alexander ('Rizzoli and Isles') and musical guest The Features. (Photo by Randy Holmes/ABC via Getty Images)DANIEL CRAIG, JIMMY KIMMEL
LONDON - NOV 03: Daniel Craig attends the photocall for the 23rd James Bond film, Skyfall on November 3, 2011 at the Massimo Restaurant in London. (Photo by Anthony Harvey/Getty Images)
LONDON, ENGLAND - DECEMBER 12: Actress Rooney Mara (L) and actor Daniel Craig attend 'The Girl With The Dragon Tattoo' world premiere at Odeon Leicester Square on December 12, 2011 in London, England. (Photo by Jon Furniss/WireImage)
Britsh actor Daniel Craig (C), French actress Berenice Marlohe and British Naomie Harris (L) pose during the presentation of the lastest James Bond 007 film 'Skyfall' at Ciragan Palace in Istanbul on April 29, 2012. AFP PHOTO/BULENT KILIC (Photo credit should read BULENT KILIC/AFP/GettyImages)
Dame Judi Dench and Daniel Craig at a photocall for new James Bond film Skyfall at the Dorchester hotel in London. (Photo by Ian West/PA Images via Getty Images)
Daniel Craig attends the premiere of Skyfall at Royal Albert Hall. (Photo by rune hellestad/Corbis via Getty Images)
DANIEL CRAIG Skyfall premiere Germany Berlin, Germany October 30, 2012 ??Kurt Krieger (Photo by Kurt Krieger/Corbis via Getty Images)
BEVERLY HILLS, CA - JANUARY 19: Actor Daniel Craig speaks onstage during the 25th annual Producers Guild of America Awards at The Beverly Hilton Hotel on January 19, 2014 in Beverly Hills, California. (Photo by Kevin Winter/Getty Images)
NEW YORK, NY - APRIL 07: Event honorees Rachel Weisz and Daniel Craig attend the 7th annual Night of Opportunity Gala at Cipriani Wall Street on April 7, 2014 in New York City. (Photo by Gary Gershoff/WireImage)
English actor Daniel Craig walks during the shooting of scenes for the 24th James Bond movie 'Spectre' in Rome on February 21, 2015. The 24th film in the Bond film series, 'Spectre' is slated for release later this year. AFP PHOTO / TIZIANA FABI (Photo credit should read TIZIANA FABI/AFP/Getty Images)
ROME, ITALY - FEBRUARY 19: Daniel Craig and Monica Bellucci on set for new bond film 'Spectre' on February 19, 2015 in Rome, Italy. (Photo by Robino Salvatore/GC Images)
LONDON, ENGLAND - OCTOBER 26: Daniel Craig attends the Royal Film Performance of 'Spectre' at Royal Albert Hall on October 26, 2015 in London, England. (Photo by Danny Martindale/WireImage)
BERLIN, GERMANY - OCTOBER 28: Daniel Craig attends the 'Spectre' German Premiere on October 28, 2015 in Berlin, Germany. (Photo by Isa Foltin/Wireimage)
BERLIN, GERMANY - OCTOBER 28: Daniel Craig attends the 'Spectre' German Premiere on October 28, 2015 in Berlin, Germany. (Photo by Isa Foltin/Wireimage)
UN HEADQUARTERS, NEW YORK, NY, UNITED STATES - 2016/04/04: Daniel Craig offers his remarks to the UN press corps. On the occasion of the International Day of Mine Awareness and Assistance in Mine Action, established by United Nations General Assembly Resolution 60/97 (2005), UN Mine Action Service Director Agnes and UNMAS Global Advocate Daniel Craig spoke at a briefing to outline the program's initiatives and to answer questions regarding the status of mine clearing operations globally. (Photo by Albin Lohr-Jones/Pacific Press/LightRocket via Getty Images)
NEW YORK, NY - OCTOBER 07: Actor Daniel Craig speaks onstage during The New Yorker Festival 2016 - Daniel Craig Talks With Nicholas Schmidle at MasterCard Stage at SVA Theatre on October 7, 2016 in New York City. (Photo by Ilya S. Savenok/Getty Images for The New Yorker)
NEW YORK, NY - JANUARY 14: Daniel Craig is seen running to the Off-Broadway play 'Othello' at New York Theater Workshop on January 14, 2017 in New York, New York. (Photo by Alessio Botticelli/GC Images)
NEW YORK, NY - JUNE 4: (L-R) Daniel Craig and Sam Gold attend 2017 Drama Desk Awards - Arrivals at Anita's Way on June 4, 2017 in New York City. (Photo by Paul Bruinooge/Patrick McMullan via Getty Images)
NEW YORK, NY - OCTOBER 23: Daniel Craig (L) and La La Anthony attend Gabrielle's Angel Foundation's Angel Ball 2017 at Cipriani Wall Street on October 23, 2017 in New York City. (Photo by Dimitrios Kambouris/Getty Images for Gabrielle's Angel Foundation For Cancer Research )
NEW YORK, NY - DECEMBER 13: (L-R) Daniel Craig, Barbara Broccoli, and Annette Bening attend the Museum of the Moving Image Salute to Annette Bening at 583 Park Avenue on December 13, 2017 in New York City. (Photo by Dia Dipasupil/Getty Images)
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Finally, survey participants were asked whether James Bond could be a U.S. citizen — which would arguably be an even bigger change to the character than making him gay since his legend is based in England and his entire identity is connected to MI6. (Again, this is presumably the Bond character, not the actor.) 32 percent of those polled said they’d be very on board with an American Bond. In fact, several American actors have been in consideration to play Bond over the decades, including James Brolin, who screen-tested with his own accent.

Another survey result to consider: of the 2,000-plus Americans polled, 21 percent have never seen a Bond film, despite hearing of the film series.

The 25th James Bond film is now in production. After the departure of original director Danny Boyle, True Detective‘s Cary Joji Fukunaga has been announced as the first American to direct a Bond film.

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