Future utilizes Amazon Music's exciting new feature in hilarious new ad: Watch


Amazon Music has an exciting new feature, and Future is here to tell you about it.

On Friday, the streaming service announced the rollout of New Release Notifications, which allow subscribers to stay up-to-date on the latest releases from their favorite artists -- something that is increasingly hard to do with the sometimes overwhelming batches of new music that drop every week.

Amazon Music listeners can now ask Alexa to follow artists using their voice. Once followed, they'll receive notifications through a yellow light on their Echo device that new music is available from an artist that they're following.

In two separate spots announcing the new feature, Future and Anderson .Paak utilize their recognizable voices to follow themselves (who else?) on Amazon Music.

Watch Future's ad at the top of the page.