Kim Kardashian called out on racy Instagram post for unexpected reason: 'Delete this'

Kim Kardashian sent pulses racing on Thursday with a racy new KKW Beauty photo shot by legendary photographer David LaChapelle.

In the sultry picture, Kardashian is seen laying upside-down on a baby blue bed wearing nothing but a silver bed sheet covering her bottom half. Her hands are barely covering her breasts in the skin-baring snap.

At this point, most people expect these kind of shocking images from the "Keeping Up With the Kardashians" star, so though some of the comments called her out for the revealing picture -- "Kimberly...delete this," "Not a good look," and "All this to sell some damn eyeshadow" were just some of the comments -- others were calling her out for an entirely different, more unexpected reason.

See the photo in the gallery below:

The LaChapelle photo shoot is for a new drop of makeup that the beauty maven is selling from her eponymous beauty line, which includes several shades of blue eyeshadow, one of which she's wearing in her most recent Instagram post. Fans were quick to point out, though, that Kardashian called out her sisters Kourtney and Khloe for looking like "clowns" for wearing blue eyeshadow during a recent episode of "Keeping Up With the Kardashians." During their trip to Japan, Kim sat her sisters down to tell them they needed to rethink their looks.

Watch the moment below:

Many pointed out Kim's hypocrisy in the comments of her Instagram.

"Didn't you tell your sisters they looked like clowns for their choice of eyeshadow?" one user asked.

"BUT YOU MADE FUN OF KOURTNEY WHEN SHE WORE BLUE EYESHADOW," another exclaimed.

"Okay sis, why were you upset w Khloe and her blue eyeshadow?" a third follower called out. "Post up then."

Kim has yet to react to the negative comments on her latest post.