Jesse Tyler Ferguson on legacy of 'Modern Family': 'I don’t want the show to live as a time capsule' (Exclusive)

After 10 seasons on ABC, "Modern Family" will come to an end in 2019 -- and Jesse Tyler Ferguson, who has played Mitchell Pritchett on the sitcom since it premiered back in 2009, hopes that the show continues to make an impact well past its series finale.

"I don’t want the show to live as a time capsule," Ferguson recently told AOL's Gibson Johns during an interview on behalf of Absolut. "I want it to continue to be a pop culture touchstone for talking about equality and coming out and being yourself. I love that there is a visible gay couple that is raising a kid in a healthy environment on television. Well, mostly healthy, let’s be real."

"I do want people to look to our show and see the type of family that they could have," he added. "I would love for kids to see a future for themselves in characters like Mitch and [his husband,] Cam. That’s something that I didn’t have growing up, and I’m grateful that I can be that for other people."

Ferguson told us that, though he's uncertain what life without "Modern Family" will look like, he'd love the opportunity to sink his teeth into several Broadway roles -- including perhaps a "big musical revival." But, for now, the 43-year-old actor is savoring his time on set and reflecting on what the show's platform has allowed him to do for the LGBTQ community.

"Coming out of 'Modern Family,' I am so grateful that I have an amplified voice for the things that I care about so much," he explained. "One of the things that’s top of my list that I advocate for is LGBTQ equality, which is one of the reasons I loved working with Absolut, because they’ve been so visible and so organically vocal for that community."

See photos of Jesse Tyler Ferguson:

21 PHOTOS
Jesse Tyler Ferguson out and about
See Gallery
Jesse Tyler Ferguson out and about
NEW YORK, NY - JULY 10: SAG-AFTRA Foundation's Conversations on Broadway with Jesse Tyler Ferguson interviewed by Richard Ridge at The Robin Williams Center on July 10, 2018 in New York City. (Photo by John Lamparski/Getty Images)
NEW YORK, NY - JULY 09: (EXCLUSIVE COVERAGE) Actor Jesse Tyler Ferguson visits the SiriusXM Studios on July 9, 2018 in New York City.� (Photo by Astrid Stawiarz/Getty Images)
NEW YORK, NY - JUNE 25: Ian Harvie, Phillip James Brannon, Jesse Tyler Ferguson, Cindy Cheung, Dolly Wells and Talene Monahon during the Opening Night Performance Curtain Call for the Playwrights Horizons world premiere production of 'Log Cabin' on June 25, 2018 at Playwrights Horizons in New York City. (Photo by Walter McBride/Getty Images)
LATE NIGHT WITH SETH MEYERS -- Episode 698 -- Pictured: (l-r) Actor Jesse Tyler Ferguson during an interview with host Seth Meyers on June 18, 2018 -- (Photo by: Lloyd Bishop/NBC/NBCU Photo Bank via Getty Images)
NEW YORK, NY - JUNE 11: Jesse Tyler Ferguson attends the 2018 Public Theater Gala at Delacorte Theater on June 11, 2018 in New York City. (Photo by Mark Sagliocco/WireImage)
NEW YORK, NY - JUNE 10: Jesse Tyler Ferguson attends the Tony Awards Gala at the Plaza on June 10, 2018 in New York, New York. (Photo by Rebecca Smeyne/Getty Images)
NEW YORK, NY - MAY 14: Lea Delaria and Jesse Tyler Ferguson attend the 2018 Entertainment Weekly & PEOPLE Upfront at The Bowery Hotel on May 14, 2018 in New York City. (Photo by Paul Zimmerman/WireImage)
MODERN FAMILY - 'Modern Family' cast members Julie Bowen (Claire Dunphy), Ty Burrell (Phil Dunphy), Jesse Tyler Ferguson (Mitchell Pritchett), Eric Stonestreet (Cameron Tucker), Sarah Hyland (Haley Dunphy), Nolan Gould (Luke Dunphy), and Ariel Winter (Alex Dunphy) talk about their favorite scenes from Season 9 of the show with show co-creator and executive producer Steve Levitan, at an FYC event held Monday (April 16) at the Avalon Hollywood, hosted by 20th Century Fox Television and ABC. (Todd Wawrychuk/ABC via Getty Images) JESSE TYLER FERGUSON
HOLLYWOOD, CA - APRIL 16: (L-R) Actors Nolan Gould, Sarah Hyland, Ty Burrell and Julie Bowen, executive producer Steven Levitan and actors Ariel Winter, Jesse Tyler Ferguson and Eric Stonestreet arrive at the FYC Event for ABC's 'Modern Family' at Avalon on April 16, 2018 in Hollywood, California. (Photo by Amanda Edwards/Getty Images)
Jesse Tyler Ferguson and Justin Mikita attend the 2018 Human Rights Campaign Los Angeles Dinner, in Los Angeles, California, on March 10, 2018. / AFP PHOTO / JEAN-BAPTISTE LACROIX (Photo credit should read JEAN-BAPTISTE LACROIX/AFP/Getty Images)
MODERN FAMILY - 'Clash of Swords' - Mitchell sneaks out to 'Hero-Con' with fanboy Phil, dressed as their favorite characters from the show 'Clash of Swords.' It's great until Phil commits the ultimate fan faux pas. In a clash of another kind, Gloria's dinosaur party for Joe is ruined when her nemesis, Dr. Donna Duncan (Jane Krakowski), upstages her with a far bigger and better party right next door, on the season finale of 'Modern Family,' WEDNESDAY, MAY 16 (9:00-9:31 p.m. EDT), on The ABC Television Network. (Tony Rivetti via Getty Images) ERIC STONESTREET, JESSE TYLER FERGUSON
BEVERLY HILLS, CA - MARCH 04: Justin Mikita and Jesse Tyler Ferguson attends the 2018 Vanity Fair Oscar Party Hosted By Radhika Jones - Arrivals at Wallis Annenberg Center for the Performing Arts on March 4, 2018 in Beverly Hills, California. (Photo by Presley Ann/Patrick McMullan via Getty Images)
THE TONIGHT SHOW STARRING JIMMY FALLON -- Episode 0817 -- Pictured: (l-r) Actor Jesse Tyler Ferguson during an interview with host Jimmy Fallon on February 6, 2018 -- (Photo by: Andrew Lipovsky/NBC/NBCU Photo Bank via Getty Images)
NEW YORK, NY - FEBRUARY 05: (L-R) Kevin Cahoon, Jesse Tyler Ferguson, Celia Keenan-Bolger and Derrick Baskin pose at the Second Stage Theater's Hayes Theater lighting ceremony on February 5, 2018 in New York City. (Photo by Bruce Glikas/WireImage)
LOS ANGELES, CA - FEBRUARY 03: Jesse Tyler Ferguson attends the Starlight Children's Foundation's Design-a-Gown event hosted by Michaels on February 3, 2018 in Los Angeles, California. (Photo by Rachel Murray/Getty Images for Starlight Children's Foundation)
MODERN FAMILY - 'Daddy Issues' - When Gloria's ex-boyfriend Jorge (guest star Gabriel Iglesias) stops by for a visit, his striking resemblance to Manny makes Jay question if he might be Manny's real dad; Phil agonizes over getting the perfect anniversary gift for Claire; Cam and Mitch are out of their depth when Lily gets into a fight at school over bras, on 'Modern Family,' WEDNESDAY, APRIL 4 (9:00-9:31 p.m. EDT), on The ABC Television Network. (Ron Tom via Getty Images) ERIC STONESTREET, JESSE TYLER FERGUSON, AUBREY ANDERSON-EMMONS
MODERN FAMILY - 'Royal Visit' - Haley's brilliant astrophysicist boyfriend (guest star Chris Geere) comes to meet the family, setting Claire and Phil off in a competition about which one of them is smarter, making Alex feel self-conscious about her dim but handsome firefighter boyfriend, Bill (Jimmy Tatro). Mitch and Cam go on a yoga retreat, but when Cam finds out his dream team, the Kansas City Royals, is having spring training next door, he can't resist sneaking out, on 'Modern Family,' WEDNESDAY, MARCH 28 (9:00-9:31 p.m. EDT), on The ABC Television Network. (Ron Tom/ABC via Getty Images) ERIC STONESTREET, JESSE TYLER FERGUSON
LOS ANGELES, CA - JANUARY 20: Jesse Tyler Ferguson (L) and Daniel Levy attend Entertainment Weekly's Screen Actors Guild Award Nominees Celebration sponsored by Maybelline New York at Chateau Marmont on January 20, 2018 in Los Angeles, California. (Photo by David Livingston/Getty Images)
MODERN FAMILY - 'Spanks for the Memories' - When Jay overhears Gloria on the phone talking about spanking, he assumes she is frustrated in the bedroom. When he attempts to light the spark again by giving her exactly what she wants, he realizes he might have made a mistake. Meanwhile, now that Mitchell has an amazing new job, he and Cam throw a party to rub it in Cam's friends' faces so they can no longer give him 'the look of pity,' on 'Modern Family,' WEDNESDAY, FEB. 28 (9:00-9:31 p.m. EST), on The ABC Television Network. (Ron Tom/ABC via Getty Images) ERIC STONESTREET, JESSE TYLER FERGUSON
LOS ANGELES, CA - NOVEMBER 23: Jesse Tyler Ferguson volunteers for Thanksgiving Day at Project Angel Food on November 23, 2017 in Los Angeles, California. (Photo by Michael Bezjian/Getty Images)
Jesse Tyler Ferguson (R) and Justin Mikita arrive at the 2017 American Music Awards on November 19, 2017, in Los Angeles, California. / AFP PHOTO / Mark Ralston (Photo credit should read MARK RALSTON/AFP/Getty Images)
HIDE CAPTION
SHOW CAPTION
of
SEE ALL
BACK TO SLIDE

The Emmy award-winning actor stars in the vodka's brand's latest ad campaign, for its new no sugar added flavor, Absolut Grapefruit. The #NoSugarCoating campaign's first spot allowed Ferguson to hone in on his theater background as he crashes a dinner party and sings through some harsh truths.

It's an approach to life that Ferguson admitted that his character, Mitch, is more attuned to than he is.

"Mitchell Pritchett absolutely subscribes to no sugar coating, and I’m learning a lot from it, actually," Ferguson said with a laugh. "I could get better at that. As I’m getting older -- I’m 43 now -- I’m less inclined to make people feel comfortable, and I think honesty is the best way to go. In this day in age, we have too many things going on, too many people sugar coating, too many people lying. I feel like being direct and honest is wildly refreshing."

Watch Jesse Tyler Ferguson's #NoSugarCoating ad below:

 

Read Full Story

Sign up for Entertainment Insider by AOL to get the hottest pop culture news delivered straight to your inbox!

Subscribe to our other newsletters

Emails may offer personalized content or ads. Learn more. You may unsubscribe any time.