Erin and Sara Foster talk tech and fashion: Bumble, Instagram and which sister has Google Alerts set up for herself

You know Sara and Erin Foster. You either already follow them on Instagram, follow their famous friends (Kate Hudson, Rachel Zoe, Gwyneth Paltrow), know about their award-winning father (David Foster) or simply recognize them from the pages of your favorite celebrity weekly magazine.

Point being, you're likely already familiar with them, because they do it all: Between modeling and acting and designing and their gigs as the Heads of Creative at Bumble BFF and Bumble Bizz, the Foster sisters know that to remain relevant and of-the-moment in the entertainment industry these days, you have to wear many hats, so to speak. And they do it well.

AOL recently caught up with Sara and Erin Foster at the launch of the Bumble Hive at Banana Republic in celebration of the brand's No Boundaries Road Map: Defining Your Journey campaign, where we discussed their roles at Bumble, why fashion people are so intimidating, which one of them has Google Alerts set up for herself and whether or not they think celebrities are actively trying to be featured on the ever-popular Comments by Celebs account (hint: they don't try to, but they think other people do). 

Check out our full conversation below:

You two are the Heads of Creative for Bumble Bizz and Bumble BFF. How important are events like this with Banana Republic for cultivating and spreading the word about the Bumble brand?

Sara Foster: Very important!

Erin Foster: Once you are able to be face-to-face with people and have a conversation, you can really put a face to the brand and understand what it is. The idea of finding a friend on an app still feels weird to people. As it should, but we’re trying to normalize it. We’ve spent time with people on the BFF app and we’ve found that there are really cool, interesting, normal, non-weird people you can meet on an app. We want to help normalize it, and standing in front of people really helps get the message out.

Sara: And I think for so long, too, people felt really out of their comfort zone saying, “I want a boyfriend” or “I want a girlfriend, where do I find someone like that?” Nobody wanted to say that they met the person on a dating app. It was a stigma, whereas now its completely normal. Whitney Cummings is getting married to a guy she met online! Everyone is busier than they’ve ever been and nobody has time to go to bars anymore, so we’re going to be talking about BFF like it’s the norm pretty soon, as well.

This event is also being held during New York Fashion Week, and you two are pretty connected in the fashion world, as well. I feel like associating with fashion adds to the allure of the apps and makes complete sense.

Erin: Fashion is intimidating to people, and everyone I know says that they hate fashion people, because they’re intimidated by them. It’s very hard for people in fashion to smile and be nice to each other, because everyone’s trying to be so cool and trying to fit in, so it’s a great place to talk about female friendship and supporting each other and being nice, because fashion is a really intimidating industry but everyone inside it just wants to fit in.

Sara: What’s so funny, though, is that people in fashion agree and think it’s intimidating. We did a partnership with the Daily Front Row and The Outnet two years ago, and they let us completely poke fun at how silly fashion week is. No one’s curing cancer here! Let’s take a step back.

See photos of Sara and Erin Foster:

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BILLBOARD MUSIC AWARDS -- Red Carpet Roaming -- 2019 BBMA at the MGM Grand, Las Vegas, Nevada -- Pictured: (l-r) Erin Foster, Sara Foster -- (Photo by: Christopher Polk/NBC/NBCU Photo Bank via Getty Images)
LAS VEGAS, NV - MAY 01: (L-R) Sara Foster and Erin Foster attend the 2019 Billboard Music Awards at MGM Grand Garden Arena on May 1, 2019 in Las Vegas, Nevada. (Photo by Emma McIntyre/Getty Images for dcp)
IRVINE, CALIFORNIA - MARCH 06: Sara Foster and Erin Foster attend Vital Proteins Collagen Water Product Launch Event on March 06, 2019 in Irvine, California. (Photo by Jerod Harris/Getty Images for Vital Proteins)
BEVERLY HILLS, CALIFORNIA - MARCH 04: Writer Erin Foster (L) and Actress Sara Foster (R) attend 27th Annual Alliance For Children's Rights dinner at The Beverly Hilton Hotel on March 04, 2019 in Beverly Hills, California. (Photo by Paul Archuleta/Getty Images)
BEVERLY HILLS, CALIFORNIA - FEBRUARY 28: (L-R) Erin Foster, Sara Foster attend The Women's Cancer Research Fund's An Unforgettable Evening Benefit Gala at the Beverly Wilshire Four Seasons Hotel on February 28, 2019 in Beverly Hills, California. (Photo by Frazer Harrison/Getty Images)
BEVERLY HILLS, CA - FEBRUARY 24: Sara Foster and Erin Foster attend the 2019 Vanity Fair Oscar Party hosted by Radhika Jones at Wallis Annenberg Center for the Performing Arts on February 24, 2019 in Beverly Hills, California. (Photo by John Shearer/Getty Images)
ASPEN, CO - FEBRUARY 04: Kelly Sawyer Patricof, Olivia Munn, Sara Foster, Simon Tikhman, Erin Foster and Jennifer Meyer attend the Frame and Bumble winter vacation Aspen store event on February 4, 2019 in Aspen, Colorado. (Photo by Riccardo S. Savi/Getty Images for Frame Denim)
BEVERLY HILLS, CA - JANUARY 28: (L-R) Sara Foster, Erin Foster and Derek Blasberg attend 2019 WSJ. Magazine Talents and Legends Dinner Honoring Lucas Hedges at Mr Chow on January 28, 2019 in Beverly Hills, California. (Photo by Stefanie Keenan/Getty Images for WSJ. Magazine)
BEVERLY HILLS, CA - JANUARY 28: Erin Foster (L) and Sara Foster attend 2019 WSJ. Magazine Talents and Legends Dinner Honoring Lucas Hedges at Mr Chow on January 28, 2019 in Beverly Hills, California. (Photo by Stefanie Keenan/Getty Images for WSJ. Magazine)
CULVER CITY, CA - NOVEMBER 10: Sara Foster, Erin Foster arrives at the The 2018 Baby2Baby Gala Presented By Paul Mitchell Event at 3LABS on November 10, 2018 in Culver City, California. (Photo by Steve Granitz/WireImage)
PACIFIC PALISADES, CA - NOVEMBER 28: Erin Foster (L) and Sara Foster attend the Rachel Zoe Resort Holiday Presentation at Rachel Zoe Boutique on November 28, 2018 in Pacific Palisades, California. (Photo by Donato Sardella/Getty Images for Rachel Zoe)
CULVER CITY, CA - OCTOBER 28: Erin Foster and Sara Foster attend The Elizabeth Glaser Pediatric AIDS Foundation's Annual 'A Time For Heroes' Family Festival at Smashbox Studios at Smashbox Studios on October 28, 2018 in Culver City, California. (Photo by Michael Kovac/Getty Images for Elizabeth Glaser Pediatric AIDS Foundation)
BURBANK, CA - OCTOBER 13: Erin Foster and Sara Foster arrive at FCancer's 1st Annual Barbara Berlanti Heroes Gala at Warner Bros. Studios on October 13, 2018 in Burbank, California. (Photo by Gregg DeGuire/WireImage)
PACIFIC PALISADES, CA - OCTOBER 17: Erin Foster (L) and Sara Foster attend Jennifer Meyer Celebrates First Store Opening in Palisades Village At The Draycott With Gwyneth Paltrow And Rick Caruso on October 17, 2018 in Pacific Palisades, California. (Photo by Charley Gallay/Getty Images for Jennifer Meyer Jewelry)
BURBANK, CA - OCTOBER 13: (L-R) Erin Foster, Rachel Zoe, Yael Cohen Braun, Sara Foster, Heather Parry and Jennifer Meyer attend the Barbara Berlanti Heroes Gala Benefitting FCancer at Warner Bros. Studios on October 13, 2018 in Burbank, California. (Photo by Emma McIntyre/Getty Images for FCancer)
BURBANK, CALIFORNIA - OCTOBER 13: Erin Foster (L) and Sara Foster attend FCancer's 1st Annual Barbara Berlanti Heroes Gala at Warner Bros. Studios on October 13, 2018 in Burbank, California. (Photo by David Livingston/Getty Images)
NEW YORK, NY - JUNE 09: (L-R) Erin Foster and Sara Foster speaks onstage on day 1 of POPSUGAR Play/Ground on June 9, 2018 in New York City. (Photo by Brian Ach/Getty Images for POPSUGAR Play/Ground)
NEW YORK, NY - MAY 18: Erin Foster and Sara Foster attend a panel discussion on power dressing with Bumble's Sara & Erin Foster and designer Andrea Lieberman hosted by Saks at Saks Fifth Avenue on May 18, 2018 in New York City. (Photo by Cindy Ord/Getty Images for Saks Fifth Avenue)
NEW YORK, NY - MAY 18: (L-R) Katharine McPhee, Erin Foster, and Sara Foster attend a panel discussion on power dressing with Bumble's Sara & Erin Foster and designer Andrea Lieberman hosted by Saks at Saks Fifth Avenue on May 18, 2018 in New York City. (Photo by Cindy Ord/Getty Images for Saks Fifth Avenue)
WEST HOLLYWOOD, CA - MAY 09: Erin Foster (L) and Sara Foster attend Aerin Lauder, Crystal Lourd and Jennifer Meyer Host a Dinner in Celebration of the AERIN SS18 Collection by Williams Sonoma at Sunset Tower Hotel on May 9, 2018 in West Hollywood, California. (Photo by Stefanie Keenan/Getty Images for AERIN)
PALM SPRINGS, CA - APRIL 13: Erin Foster, Rachel Zoe and Sara Foster attend Rachel Zoe's 4th Annual ZOEasis at Parker Palm Springs on April 13, 2018 in Palm Springs, California. (Photo by Michael Kovac/Getty Images for Belvedere Vodka)
BEVERLY HILLS, CA - MARCH 04: Erin Foster and Sara Foster attend the 2018 Vanity Fair Oscar Party hosted by Radhika Jones at the Wallis Annenberg Center for the Performing Arts on March 4, 2018 in Beverly Hills, California. (Photo by Taylor Hill/FilmMagic)
LOS ANGELES, CA - JANUARY 31: Erin Foster (L) and Sara Foster speak during Bumble Hive LA debut with Gwyneth Paltrow and friends on January 31, 2018 in Los Angeles, California. (Photo by Charley Gallay/Getty Images for Bumble )
PARK CITY, UT - JANUARY 20: Sara Foster and Erin Foster join the HBO and Live Nation Productions�Believer party in Caf�Artois during the Sundance Film Festival in Park City, Utah on Saturday, January 20, 2018.� (Photo by Phillip Faraone/Getty Images for Stella Artois )
MALIBU, CA - NOVEMBER 15: Erin Foster and Sara Foster attend Bumble Bizz Los Angeles Launch Dinner At Nobu Malibu at Nobu Malibu on November 15, 2017 in Malibu, California. (Photo by Charley Gallay/Getty Images for Bumble)
CULVER CITY, CA - NOVEMBER 11: Writer/performer Erin Foster (L) and model/actress Sara Foster attend the 2017 Baby2Baby Gala at 3Labs on November 11, 2017 in Culver City, California. (Photo by Jeffrey Mayer/WireImage)
WEST HOLLYWOOD, CA - NOVEMBER 09: Sara Foster (L) and Erin Foster attend the Launch of Words with Friends 2 hosted by Hilary and Haylie Duff at Norah Restaurant on November 9, 2017 in West Hollywood, California. (Photo by Rich Polk/Getty Images for Words with Friends 2 )
BEVERLY HILLS, CA - NOVEMBER 03: Erin Foster (L) and Sara Foster attend Goldie's Love In For Kids at Ron Burkle's Green Acres Estate on November 3, 2017 in Beverly Hills, California. (Photo by Frazer Harrison/Getty Images)
BEVERLY HILLS, CA - OCTOBER 11: Erin Foster;Sara Foster arrives at the What Goes Around Comes Around One Year Anniversary at What Goes Around Comes Around on October 11, 2017 in Beverly Hills, California. (Photo by Steve Granitz/WireImage)
BEVERLY HILLS, CA - SEPTEMBER 23: Writer Erin Foster (L) and actress Sara Foster arrive at the Los Angeles LGBT Center's 48th Anniversary Gala Vanguard Awards at The Beverly Hilton Hotel on September 23, 2017 in Beverly Hills, California. (Photo by Amanda Edwards/WireImage)
LOS ANGELES, CA - SEPTEMBER 04: Erin Foster and Sara Foster attend the Rachel Zoe Spring 2019 LA Presentation at Hotel Bel-Air on September 4, 2018 in Los Angeles, California. (Photo by David Livingston/Getty Images)
NEW YORK, NY - SEPTEMBER 05: Actress Sara Foster and Writer/Influencer Erin Foster attend as RH, Restoration Hardware celebrates the unveiling of RH New York at Restoration Hardware on September 5, 2018 in New York City. (Photo by Dimitrios Kambouris/Getty Images for RH)
NEW YORK, NY - JUNE 09: (L-R) Erin Foster and Sara Foster attend day 1 of POPSUGAR Play/Ground on June 9, 2018 in New York City. (Photo by Cindy Ord/Getty Images for POPSUGAR Play/Ground)
BURBANK, CALIFORNIA - OCTOBER 13: Erin Foster attends FCancer's 1st Annual Barbara Berlanti Heroes Gala at Warner Bros. Studios on October 13, 2018 in Burbank, California. (Photo by David Livingston/Getty Images)
LAS VEGAS, NV - SEPTEMBER 21: (EDITORIAL USE ONLY; NO COMMERCIAL USE) Erin Foster (L) and Sara Foster pose in the press room during the iHeartRadio Music Festival at T-Mobile Arena on September 21, 2018 in Las Vegas, Nevada. (Photo by David Becker/Getty Images for iHeartMedia)
LOS ANGELES, CA - SEPTEMBER 04: Erin Foster and Sara Foster attend the Rachel Zoe Spring 2019 LA Presentation at Hotel Bel-Air on September 4, 2018 in Los Angeles, California. (Photo by David Livingston/Getty Images)
LOS ANGELES, CA - SEPTEMBER 19: Actress Sara Foster, musician David Foster and writer Erin Foster attend the 2017 GRAMMY Museum Gala Honoring David Foster at The Novo by Microsoft on September 19, 2017 in Los Angeles, California. (Photo by Alison Buck/WireImage for The Recording Academy )
CULVER CITY, CA - NOVEMBER 12: Erin Foster, David Foster and Sara Foster attend the 5th Annual Baby2Baby Gala at 3LABS on November 12, 2016 in Culver City, California. (Photo by Stefanie Keenan/Getty Images for Baby2Baby)
WEST HOLLYWOOD, CA - JUNE 14: (L-R) Erin Foster, David Foster and Sara Foster arrive for the Premiere For VH1's 'Barely Famous' Season 2 at Soho House on June 14, 2016 in West Hollywood, California. (Photo by Gabriel Olsen/Getty Images)
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Can you guys just describe in your words what your roles at Bumble entail? What's the mission?

Erin: It’s really about helping be the connection between Bumble and the outside creative, entertainment world that we’re part of and helping with brand awareness. Anything that has to do with creativity, whether it’s the way the brand represents to people or the marketing strategy behind a campaign.

Sara: Or curating activations at the Hives. 

Erin: Yeah, events, speaking to people, using the apps on our own and promoting it on our own social channels to show people our user experience. It’s about the connection between the brand and the outside world and getting people more comfortable with it.

Sara: In tech, they have a new saying that people are using, where they hire people to "curate their vibe," which, when I first heard it, I was like, "That’s really interesting..." But perception is everything, and it’s been our job to make Bumble accessible and relatable and hip and fun. I don’t know why they wanted Erin, but…

Erin: I was definitely going to say, the cool part comes from me and Sara is good with an older demographic.

Sara: Well, I’m a mom, so…

You both wear many hats, and you’re part of this industry where it’s becoming more and more important to have multiple careers. What do you make of that aspect of your careers?

Sara: It used to be that you weren’t allowed to do that. It used to be that, if you veered, you were out. I always tell this story -- and Erin’s so sick of hearing it -- but when Cher did a hair infomercial in the ‘80s after being nominated for an Oscar, she did not get a role for the next, like, five years, because it was career suicide back then.

Erin: If you’re Reese Witherspoon, you’re not just an actress, but you’re also a producer and have a clothing line. If you’re Gwyneth Paltrow, you also have a lifestyle brand. Everyone wears many hats, and it’s becoming a thing where it’s like, “You only have one job?” [Laughs]

Sara: Like, you’re only doing movies and being nominated for Oscars? Lazy! Jennifer Lawrence is lazy, let’s be honest.

You both are featured on Comments by Celebs all the time, which is something that was started by two young women.

Two: We love them. I don’t know them, but it’s genius. It’s funny, because we’ve been trolling each other for forever, so the idea that trolling each other on one another’s Instagrams is now a cool thing is funny to us.

Sara: It's also funny watching people do it on purpose just to be featured. Erin thinks that they do try [to be featured on the account]. She thinks that celebrities are really working hard to come up with good responses and captions.

Erin: Well, Instagram was smart, because they started highlighting certain accounts that are verified or that you follow a lot so you can see their comments, whereas before they used to get lost in the shuffle.

Sara: Oh, yeah, I had like 50 Google Alerts yesterday all because of Comments by Celebs.

Erin: Sara basically inadvertently just admitted that she has Google Alerts set up about herself. 

Sara: Oh, yeah. That’s embarrassing. Just kidding. It was someone else. My mom called me about it. I made a comment on Jennifer Garner’s Instagram about how I want to get her on Bumble! And then the next day… Jen Garner was like, "It’s so crazy how they read the comments!" Like, yeah, that’s what people do now. They read the comments.

This interview has been edited and condensed.

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