In a segment highlighting “back-to-school” fashion for “Mornings with Maria” on Monday, Fox Business featured the song as the lead-in track with the lyrics “This time, baby, I’ll be bulletproof” on full blast.
Commenting on the video, La Roux sent this statement to Billboard: “Using ‘Bulletproof,’ a song I wrote about relationships, for a piece like this is abhorrent. I have never, and would never approve my music to be used in this way.”
See photos of La Roux:
She claimed the market is expected to reach more than $5 million in the next seven years.
During the show, MC Armor’s marketing manager Carolina Ballesteros Casas described how the hard ballistic plates within the backpacks can also function as shields for students.
Calling items like a $1,500 tank top “fashion forward,” Bartiromo remarked how “it’s incredible that this has come to this though, that we need bulletproof clothing.”
Casas explained that she decided to bring her designs to the United States because “everybody can have a gun. So, here, kids need to be protected.”
Watch the “Mornings with Maria” clip below.
Subscribe to Variety Newsletters and Email Alerts!