La Roux does not support Fox Business ‘Bulletproof’ back-to-school segment

Ask La Roux’s permission before using her 2009 hit song “Bulletproof” to promote bulletproof back-to-school gear.

In a segment highlighting “back-to-school” fashion for “Mornings with Maria” on Monday, Fox Business featured the song as the lead-in track with the lyrics “This time, baby, I’ll be bulletproof” on full blast.

Commenting on the video, La Roux sent this statement to Billboard: “Using ‘Bulletproof,’ a song I wrote about relationships, for a piece like this is abhorrent. I have never, and would never approve my music to be used in this way.”

Host Maria Bartiromo kicked off the broadcast by praising manufacturer MC Armor for creating “high-end bulletproof backpacks and clothing that are revamping the protective equipment market.”

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La Roux out and about
LONDON, ENGLAND - JUNE 08: La Roux attends the launch party of 'Pass on Plastic', a pop up ocean experience that opens From 8-24 June at 20 Beak Street in London, England. (Photo by Ki Price/Getty Images)
LONDON, ENGLAND - OCTOBER 25: La Roux aka Elly Jackson attends the 'Grace Jones: Bloodlight And Bami' UK premiere at BFI Southbank on October 25, 2017 in London, England. (Photo by Eamonn M. McCormack/Getty Images)
LONDON, ENGLAND - JANUARY 08:(EXCLUSIVE COVERAGE) La Roux aka Elly Jackson performs during a special concert Celebrating David Bowie With Gary Oldman & Friends on what wold have been Bowie's 70th birthday at O2 Academy Brixton on January 8, 2017 in London, England. (Photo by Brian Rasic/WireImage)
LONDON, ENGLAND - DECEMBER 31: (EXCLUSIVE COVERAGE) La Roux AKA Ellie Jackson during the recording of 'TFI Friday' New Year's Eve special at the Cochrane Theatre on December 31, 2015 in London, England. (Photo by Jeff Spicer/Getty Images)
LONDON, ENGLAND - OCTOBER 19: La Roux attends the Q Awards at The Grosvenor House Hotel on October 19, 2015 in London, England. (Photo by Danny Martindale/WireImage)
Singer Elly Jackson of electro band La Roux performs on stage at Lowlands festival 2015, Biddinghuizen, Netherlands, 21 August 2015. (Photo by Paul Bergen/Redferns)
SOUTHWOLD, ENGLAND - JULY 19: La Roux performs on the BBC Radio 6 Music stage on day 4 of Latitude Festival at Henham Park Estate on July 19, 2015 in Southwold, England. (Photo by Matthew Baker/WireImage)
GRAEFENHAINICHEN, GERMANY - JULY 17: Singer Elly Jackson of La Roux performs live on stage during Day 1 of Melt! Festival on July 17, 2015 in Graefenhainichen, Germany. (Photo by Stefan Hoederath/Redferns)
GLASTONBURY, ENGLAND - JUNE 27: La Roux performs on the John Peel stage at the Glastonbury Festival at Worthy Farm, Pilton on June 27, 2015 in Glastonbury, England. (Photo by Tabatha Fireman/Redferns via Getty Images)
LONDON, ENGLAND - FEBRUARY 18: La Roux attends the NME Awards at Brixton Academy on February 18, 2015 in London, England. (Photo by Tim P. Whitby/Getty Images)
BERLIN, GERMANY - DECEMBER 04: Singer Elly Jackson of La Roux performs live on stage during a concert at Astra on December 4, 2014 in Berlin, Germany. (Photo by Stefan Hoederath/Redferns via Getty Images)
LONDON, UNITED KINGDOM - FEBRUARY 03: Elly Jackson of La Roux performs on stage at the NME Awards Show at KOKO on February 3, 2015 in London, United Kingdom. (Photo by Gus Stewart/Redferns via Getty Images)
OAKLAND, CA - SEPTEMBER 22: Singer LA Roux (aka Elly Jackson) performs at the Fox Theater on September 22, 2014 in Oakland, California. (Photo by C Flanigan/FilmMagic)
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She claimed the market is expected to reach more than $5 million in the next seven years.

During the show, MC Armor’s marketing manager Carolina Ballesteros Casas described how the hard ballistic plates within the backpacks can also function as shields for students.

Calling items like a $1,500 tank top “fashion forward,” Bartiromo remarked how “it’s incredible that this has come to this though, that we need bulletproof clothing.”

Casas explained that she decided to bring her designs to the United States because “everybody can have a gun. So, here, kids need to be protected.”

Watch the “Mornings with Maria” clip below.

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