The internationally-renowned DJ's latest brand collaboration was announced this week and will see the "Just Hold On" hitmaker partner with Diesel as the face of the iconic brand's first transparency watch collection, available this month.
Aoki will be the brand's "watch ambassador" into 2019, starting with this new collection of watches inspired by Diesel's identity as a jean company rooted in denim culture.
"I like to challenge the construct of time," Aoki said of the partnership. "I have to manage, maximize and master my days, and that's why I connect so well with Diesel watches. I am all about embracing passions and challenging convention, and that's exactly what Diesel represents. I am thankful the brand is providing me with a platform to further express my personal style and globally represent the brand."
Courtesy of Diesel
The DJ, known not only for his music but also for his boundary-pushing style, fitness regimen and famously hectic travel schedule, is a perfect fit for Diesel, says Andrea Rosso, the creative director of the brand's licenses.
"Steve never stops! He's always on the move in a very experimental way, which is something very close to the attitude of Diesel," Rosso said. "His style and his sense of aesthetic perfectly match the design and the clashing features of this watch, together with its new futuristic approach based on transparency. We're very happy to have him on board."
Find out more about the Diesel blue transparency watches here.
Steve Aoki out and about
Steve Aoki out and about
NEW YORK, NY - OCTOBER 25: Steve Aoki hosts ASICS 'Jump Room' In NYC To Celebrate I Move Me Brand Launch on October 25, 2017 in New York City. (Photo by Kris Connor/Getty Images for ASICS)
NEW YORK, NY - OCTOBER 25: Steve Aoki Hosts ASICS Boot Camp on October 25, 2017 in New York City. (Photo by Kris Connor/Getty Images for ASICS)
LOS ANGELES, CA - NOVEMBER 01: Steve Aoki attends Spotify's inaugural Secret Genius Awards at Vibiana Cathedral on November 1, 2017 in Los Angeles, California. (Photo by Jason LaVeris/FilmMagic)
NEW YORK, NY - OCTOBER 25: Musician Steve Aoki (L) and Boxer Alicia Napoleon host ASICS Boot Camp on October 25, 2017 in New York City. (Photo by Kris Connor/Getty Images for ASICS)
HOLLYWOOD, CA - OCTOBER 24: Steve Aoki attends Michael Jackson Scream Album Halloween Takeover at TCL Chinese 6 Theatres on October 24, 2017 in Hollywood, California. (Photo by Lester Cohen/Getty Images for SONY Music)
NEW YORK, NY - OCTOBER 16: The Fat Jew and Steve Aoki attend the VH1 Save The Music 20th Anniversary #TurnItUpTo20 Gala at SIR Stage37 on October 16, 2017 in New York City. (Photo by Jimi Celeste/Patrick McMullan via Getty Images)
NEW YORK, NY - OCTOBER 16: DJ Khaled and DJ Steve Aoki attend VH1 Save The Music 20th Anniversary Gala at SIR Stage37 on October 16, 2017 in New York City. (Photo by Nicholas Hunt/Getty Images for VH1 Save The Music )
JIMMY KIMMEL LIVE - 'Jimmy Kimmel Live' airs every weeknight at 11:35 p.m. EDT and features a diverse lineup of guests that includes celebrities, athletes, musical acts, comedians and human-interest subjects, along with comedy bits and a house band. The guests for Thursday, October 5 included Jeff Bridges ('Only The Brave'), Isla Fisher ('Marge in Charge) and musical guest Steve Aoki featuring Gucci Mane. (Randy Holmes via Getty Images)
STEVE AOKI FEATURING GUCCI MANE, JIMMY KIMMEL
LOS ANGELES, CA - OCTOBER 04: Steve Aoki arrives for the premiere of new music from Steve Aoki For STRONG By Zumba at Exchange LA on October 4, 2017 in Los Angeles, California. (Photo by Gabriel Olsen/Getty Images)
NEW YORK, NY - JULY 19: Musician Steve Aoki speaks during : Creating KOLONY with Steve Aoki at Apple Store Williamsburg on July 19, 2017 in New York City. (Photo by John Lamparski/Getty Images)
NEW YORK, NY - JULY 18: DJ Steve Aoki performs on the runway at the Kolony Album Release Event & Dim Mak SS18 Collection at Build Studio on July 18, 2017 in New York City. (Photo by Jared Siskin/Patrick McMullan via Getty Images)
NEW YORK, NY - JULY 18: DJ Steve Aoki attends Kolony Album Release Event & Dim Mak SS18 Collection - VIP Reception at Build Studio on July 18, 2017 in New York City. (Photo by Jared Siskin/Patrick McMullan via Getty Images)
NEW YORK, NY - JUNE 27: Steve Aoki visits at SiriusXM Studios on June 27, 2017 in New York City. (Photo by Robin Marchant/Getty Images)
LONDON, ENGLAND - JUNE 06: Steve Aoki attends the Glamour Women of The Year awards 2017 at Berkeley Square Gardens on June 6, 2017 in London, England. (Photo by Stuart C. Wilson/Getty Images)
NEW YORK - JUNE 26: Musician Steve Aoki does a photo shoot in Soho on June 26, 2017 in New York, New York. (Photo by Josiah Kamau/BuzzFoto via Getty Images)
LOS ANGELES, CA - MAY 07: Steve Aoki attends the 2017 MTV Movie and TV Awards at The Shrine Auditorium on May 7, 2017 in Los Angeles, California. (Photo by JB Lacroix/WireImage)
DALLAS, TX - MAY 05: Steve Aoki performs during JMBLYA at Fair Park on May 5, 2017 in Dallas, Texas. (Photo by Cooper Neill/Getty Images)
HOLLYWOOD, CA - APRIL 19: Steve Aoki arrives to Linkin Park's Music For Relief - Charity Poker Tournament at Taglyan Cultural Complex on April 19, 2017 in Hollywood, California. (Photo by Harmony Gerber/WireImage)
RANCHO PALOS VERDES, CA - APRIL 11: Steve Aoki attends the 2017 PTTOW! Summit: Love & Courage at Terranea Resort on April 11, 2017 in Rancho Palos Verdes, California. (Photo by Jerod Harris/Getty Images for PTTOW!)