Paris Hilton launches affordable clothing collection with Boohoo

Updated

The 37-year-old perfume mogul and bride-to-be released a 70-piece capsule collection with U.K retailer Boohoo.

The Paris Hilton x Boohoo collaboration includes everything from swimwear and party dresses to beach cover-ups and graphic tees. In an exclusive statement to Cosmopolitan, the heiress opened up about her favorite styles and being a trendsetter.

"My favorite pieces are the silver party dress, the Beverly Hills hotel palm-inspired print dress, the sexy gold halter swimsuit, and my 'That's Hot' chihuahua tracksuit," Paris said. "I have always loved being a trendsetter — creating my own style. I really just went all-out with this collection and it totally represents me."

In the brand's press release, the CEO talked about Hilton's major fashion influence in the 2000's. "Paris is everything the Boohoo girl is and we can’t wait to have her on board with us for summer. Shot in her hometown of Beverly Hills, Los Angeles, the campaign embodies all the fabulous trends from the early 2000s that Paris Hilton is best known for, giving a nod to her own style that we think our customers will really love.”

The launch party took place last night at The Delilah in West Hollywood. Pairs rocked a silver metallic party dress (retailing for $40.) In attendance was Hilton's finance Chris Zylka, "Bachelor" stars Nick Viall and Ashley Iaconett and of course, Paris Jackson who stunned in a pink sheer-flared jumpsuit byMadiyah Al Sharqi. Rapper Lil-Kim shut down the night with an epic performance.

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