Music festivals around the world are diversifying talent and expanding production, but none have aimed to establish an ecosystem that embraces the consumer like OUR Music Festival (OMF), a first-of-its-kind, blockchain-powered festival network.
Electronic music DJ/producer Justin Blau (3LAU), blockchain entertainment studio SingularDTV and independent festival promoter Prime Social Group have partnered to launch the pioneering endeavor, whose inaugural event will take place Oct. 20 at San Francisco's Civic Center Plaza.
OMF's first edition will feature dance superstar Zedd, whose hit song, "The Middle" with Maren Morris and Grey, currently sits at No. 8 on the Billboard Hot 100. OMF plans to announce additional hip-hop and dance artists in the coming weeks. Following the event, the OMF Token will be available publicly, and additional global partnerships with artists and festivals will be announced.
The OMF team includes digital marketing firm CrowdWaves, as well as AM Only founder and Paradigm partner Paul Morris, Paradigm agents Lee Anderson and Sam Hunt, and CAA agents Hunter Williams and Phil Quist, who will be joining as strategic advisors.
OMF's partners have identified potential solutions to numerous issues that plague music festivals, including ticket scalping, counterfeiting and a lack of consumer control. Moreover, they envision future editions of OMF further harnessing the power of Ethereum and smart contract technology to empower fans. For example, attendees could earn OMF tokens by simply participating in the festival experience, which they can then redeem for tickets, VIP upgrades, merchandise, food, beverages and more at OMF festivals and partnered events.
"The blockchain space is littered with promises that lack real world application," says Blau, OMF's CEO. "We’re throwing our first event this year to show our commitment to inciting change. While it will take time for OMF to reach its full potential, our team has studied blockchain-layered applications and legal compliance for years to facilitate realistic steps toward decentralization."
The team is currently developing technology that will enable fans who are token holders to influence everything from festival lineup to location in the future.
“It takes vision and grit to bring something as special as OMF to fruition," says SingularDTV CEO Zach LeBeau. "With so many projects focused solely on their ICOs, being able to have a music festival this year itself is a huge step for all of us. OMF is here and now ― it will only get better in the future with increased features and functionality.”
Prime Social Group's co-CEO and founder Adam Lynn adds, "With over 900 concerts and 50+ festivals produced in our career at PSG we've learned all the positives of this amazing industry. We've also found some room for improvements and with the team of incredible partners and technology experts we are going to break down some barriers that we never would've thought had been possible. OMF will revolutionize the live events business in a major way and I am ecstatic to be part of the team leading the charge."
Check out the OMF website and announce video below: