Why Beyonce and Jay-Z were allowed to film ‘Apes–‘ music video at the Louvre

Beyonce and Jay-Z filmed their music video for “Apes—” at the Louvre in Paris, featuring famous paintings like the Mona Lisa. But why did the Louvre allow them to film there?

“Beyoncé and Jay-Z visited the Louvre four times in the last ten years. During their last visit in May 2018, they explained their idea of filming,” a spokesperson for the museum told Vulture. “The deadlines were very tight but the Louvre was quickly convinced because the synopsis showed a real attachment to the museum and its beloved artworks.”

A spokesperson for the museum has not yet responded to TheWrap’s request for comment.

According to the Louvre’s website, the museum can be rented for private events. Using the Jarden des Tuileries would cost €6,600 ($7,660) for a single event and €5,280 ($6,128) for a recurring event or show. The Esplanade des Feuillants costs €19,950 ($23,156) for a single event, while a recurring show would cost €16,275 ($18,891). A private tour of the permanent collections of the Louvre costs €10,000 ($11,607) for up to 50 guests.

The video was directed by Ricky Saiz. The North American leg of their tour is set to begin in Cleveland on July 25.

On Saturday, Beyonce and Jay-Z announced their first ever collaborative album, a TIDAL exclusive called “Everything Is Love,” which features nine tracks credited to both Jay-Z and Beyonce.

The married superstars are being billed as The Carters for the new record. “Everything Is Love,” marks the first new music from Beyonce since “Lemonade,” which was released in April 2016. Last year, Jay-Z dropped a new solo record called “4:44.”

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