Even Evan Spiegel’s wife Miranda Kerr hated the Snapchat redesign: ‘What are you doing?’

Even Snap CEO Evan Spiegel’s wife, model Miranda Kerr, had reservations when she first heard about Snapchat’s dramatic redesign.

“First thing she said was: ‘What are you doing?'” Spiegel recalled in an interview with CNBC on Monday.

The 28-year-old said following Kerr’s input, he wasn’t “too surprised” by the public’s tepid response, and expected the rollout to be “a little choppy.”

And choppy it was. Snapchat unveiled its redesign earlier this year, moving all Stories and messages from friends to the left side of the app, leaving the right side for content from social stars and Snap’s publishing partners.

The move was a dud with Snapchat’s users. 1.2 million users signed a petition in February, asking for the app to revert back to its classic design. Snap acknowledged its unhappy users, but kept the redesign in place. That changed following its Q1 earnings report in May, where Snap reported uninspiring user growth. Snap then decided to redesign its redesign, shifting Stories to the right side of the app.

“We learned that combining watching Stories and communicating with friends into the same place made it harder to optimize for both competing behaviors,” said Spiegel at the time.

It’s been a roller coaster ride for Snap since going public in early 2017, with the company’s share price hovering below its IPO, and Instagram, Facebook’s popular picture app, knocking off several of Snap’s best features. But Spiegel downplayed the impact of its chief rival copying its features while talking to CNBC.

“I think one of the things we have seen in technology over time is that the innovators win in the long run,” said Spiegel. “We have to stay focused, focus on our customers, and continue to deliver great innovation.”

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Miranda Kerr and Evan Spiegel
Miranda Kerr and her Snapchat CEO boyfriend, Evan Spiegel arrive at the state dinner in honor of President of Finland and the Prime Ministers of Norway, Sweden, Denmark and Iceland at the White House in Washington on May 13, 2016. / AFP / Olivier Douliery (Photo credit should read OLIVIER DOULIERY/AFP/Getty Images)
BEVERLY HILLS, CA - FEBRUARY 14: Miranda Kerr and Evan Spiegel arrives at the 2016 Pre-GRAMMY Gala And Salute to Industry Icons Honoring Irving Azoff at The Beverly Hilton Hotel on February 14, 2016 in Beverly Hills City. (Photo by Steve Granitz/WireImage)
BEVERLY HILLS, CA - FEBRUARY 14: Co-founder of Snapchat Evan Spiegel (L) and model Miranda Kerr attend the 2016 Pre-GRAMMY Gala and Salute to Industry Icons honoring Irving Azoff at The Beverly Hilton Hotel on February 14, 2016 in Beverly Hills, California. (Photo by Michael Kovac/WireImage)
LOS ANGELES, CA - MAY 03: (EXCLUSIVE COVERAGE) Co-founder and CEO of Snapchat Evan Spiegel and model Miranda Kerr attend the Berggruen Institute: 5 Year Anniversary Celebration at The Beverly Wilshire on May 3, 2016 in Los Angeles, California. (Photo by Vivien Killilea/Getty Images for Berggruen Institute)
LOS ANGELES, CA - FEBRUARY 15: Entrepreneur Evan Spiegel (L) and Model Miranda Kerr attend the Republic Records Grammy Celebration presented by Chromecast Audio at Hyde Sunset Kitchen & Cocktail on February 15, 2016 in Los Angeles, California. (Photo by Imeh Akpanudosen/Getty Images for Republic Records)
LOS ANGELES, CA - FEBRUARY 15: Entrepreneur Evan Spiegel and model Miranda Kerr attend Warner Music Group's annual Grammy celebration at Milk Studios Los Angeles on February 15, 2016 in Los Angeles, California. (Photo by JB Lacroix/WireImage)
LOS ANGELES, CA - AUGUST 12: Miranda Kerr and billionaire boyfriend Evan Spiegel are seen out and about leaving LAX on August 12, 2015 in Los Angeles, California. (Photo by HEV/BuzzFoto via Getty Images)
LOS ANGELES, CA - AUGUST 12: Miranda Kerr and billionaire boyfriend Evan Spiegel are seen out and about leaving LAX on August 12, 2015 in Los Angeles, California. (Photo by HEV/BuzzFoto via Getty Images)
BEVERLY HILLS, CA - FEBRUARY 14: Co-founder and CEO of Snapchat Evan Spiegel (L) and model Miranda Kerr attend the 2016 Pre-GRAMMY Gala and Salute to Industry Icons honoring Irving Azoff at The Beverly Hilton Hotel on February 14, 2016 in Beverly Hills, California. (Photo by Steve Granitz/WireImage)
LOS ANGELES, CA - AUGUST 12: Miranda Kerr and Evan Spiegel are seen at LAX. on August 12, 2015 in Los Angeles, California. (Photo by GVK/Bauer-Griffin/GC Images)
CULVER CITY, CA - NOVEMBER 12: Evan Spiegel and Miranda Kerr attend the Fifth Annual Baby2Baby Gala, Presented By John Paul Mitchell Systems at 3LABS on November 12, 2016 in Culver City, California. (Photo by Stefanie Keenan/Getty Images for Baby2Baby)
LOS ANGELES, CA - FEBRUARY 08: Model Miranda Kerr and Evan Spiegel attend The Broad and Louis Vuitton celebrating Jasper Johns: 'Something Resembling Truth' at The Broad on February 8, 2018 in Los Angeles, California. (Photo by Axelle/Bauer-Griffin/FilmMagic)
CULVER CITY, CA - NOVEMBER 12: Founder, Snapchat Evan Spiegel (L) and model Miranda Kerr attend the Fifth Annual Baby2Baby Gala, Presented By John Paul Mitchell Systems at 3LABS on November 12, 2016 in Culver City, California. (Photo by Tommaso Boddi/Getty Images for Baby2Baby)
CULVER CITY, CA - NOVEMBER 12: Model Miranda Kerr (L) and Snapchat founder Evan Spiegel attend the Fifth Annual Baby2Baby Gala, Presented By John Paul Mitchell Systems at 3LABS on November 12, 2016 in Culver City, California. (Photo by Stefanie Keenan/Getty Images for Baby2Baby)
LOS ANGELES, CA - FEBRUARY 15: Entrepreneur Evan Spiegel (L) and Model Miranda Kerr attend the Republic Records Grammy Celebration presented by Chromecast Audio at Hyde Sunset Kitchen & Cocktail on February 15, 2016 in Los Angeles, California. (Photo by Imeh Akpanudosen/Getty Images for Republic Records)
LOS ANGELES, CA - MAY 03: (EXCLUSIVE COVERAGE) Co-founder and CEO of Snapchat Evan Spiegel, model Miranda Kerr and governer Jerry Brown attend the Berggruen Institute: 5 Year Anniversary Celebration at The Beverly Wilshire on May 3, 2016 in Los Angeles, California. (Photo by Vivien Killilea/Getty Images for Berggruen Institute)
BEVERLY HILLS, CA - FEBRUARY 14: Miranda Kerr and Evan Spiegel arrives at the 2016 Pre-GRAMMY Gala And Salute to Industry Icons Honoring Irving Azoff at The Beverly Hilton Hotel on February 14, 2016 in Beverly Hills City. (Photo by Steve Granitz/WireImage)
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