Tension between HSN and QVC comes to a head over 'condescending' email: Report

QVC and HSN are supposed to transform from longtime rivals to business sisters -- but that process has been muddied by an ill-advised email, according to Page Six.

Legacy HSN staffers are reportedly up in arms over recent email that issued a new set of "do's and don'ts" for the channel's on-camera personalities. Page Six reports that the email was sent by HSN on-air training manager Gordie Daniels, who, according to a rep, is not an executive.

"I want everyone to take the used car salesman, in-your-face delivery and throw it out if this pertains to you," Daniels wrote, also noting that HSN stars need to avoid making "false claims. Again, this is a new direction and we need to build credibility."

See photos from the early years of HSN and QVC:

Early years of QVC and HSN
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Early years of QVC and HSN
Actress Susan Lucci (R) pitching hair care products on QVC Network. (Photo by Michael L. Abramson/The LIFE Images Collection/Getty Images)
NEW YORK, NY - JULY 1: A man places an order with QVC, the television and online retailer, July 1, 1993 in New York City. (Photo by Yvonne Hemsey/Getty Images)
CANADA - DECEMBER 21: TV sales: Mike Banks and Sandy Hall; hosts for Home Shopping Network; describe products that viewers can order by telephone. (Photo by Dick Loek/Toronto Star via Getty Images)
Couple modeling Home Shopping Network's sweatshirts w. OP Desert Shield & pro-peace decals, re disputed sales claim of proceeds going to US troops in gulf. (Photo by James Keyser/The LIFE Images Collection/Getty Images)
Bob Bowersox, QVC salesman & chef-in-residence, pointing w. spatula as stands nr. stacks of pots & pans at kitchen counter at home. (Photo by Kimberly Butler/The LIFE Images Collection/Getty Images)
Camerman filming QVC salesman Bob Bowersox as he demonstrates a Zojirushi breadmaker on the home-shopping network. (Photo by Kimberly Butler/The LIFE Images Collection/Getty Images)
Manufacturers were displaying their wares for the QVC shopping network buyers and quality control people. QVC Quality Control person, Mike Mrozowski ##left%% , looks closely at a hand made doll. Joe Spates ##center%% and his brother Gary Spates of Hemet were promoting the one of a kind dolls made by Marsha Spates, Joe's wife. The dolls are made of polymer clay and hand painted. They will also be reproduced in porcelin. (Photo by Anacleto Rapping/Los Angeles Times via Getty Images)
Actress Delta Burke posing in front of and modeling her clothing line for QVC. (Photo by Dave Allocca/DMI/The LIFE Picture Collection/Getty Images)
Sela Ward preparing to tape a broadcast for the QVC 'Cure by the Shore' at the Monte Carlo Grand Hotel in Monaco, 5/19/01. Photo by Frank Micelotta/Getty Images.
Sela Ward preparing to tape a broadcast for the QVC 'Cure by the Shore' at the Monte Carlo Grand Hotel in Monaco, 5/19/01. Photo by Frank Micelotta/Getty Images.

Other guidelines seemed to take aim at the on-air guests' personal behavior, like "Act and carry yourself in a professional manner on and off air" and "Research your product."

The email was not well-received by HSN employees, some of whom have been with the network for decades: "Gordie, we have not met, but I must tell you in the 25 years in business, I never received nor have even seen a note as condescending and disrespectful as this," one emailed in response. Another replied that he or she was "in shock" by the contents of the message.

HSN launched in 1982, several years before QVC, but over the years, QVC has become the larger network. It acquired HSN in 2017.

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