Kathie Lee Gifford reveals how she ended her feud with Howard Stern after 30 years

Kathie Lee Gifford is opening up about how her 30-year feud with Howard Stern came to an end.

The "Today" show co-host opened up to Jenna Bush Hager about the so-called feud while discussing the end of Katy Perry and Taylor Swift's years-long tiff on "Today."

"Howard Stern had a feud with me going on 30 years," she said. "I never met him. I never listened to his show. He hated my guts for 30 years. Hated my husband, hated my children. Hated everything I stood for."

Listeners of Stern's radio show may recall that he would frequently bash Gifford as "the world's dumbest person" and openly joked about Frank Gifford's cheating scandal.

31 PHOTOS
Kathie Lee Gifford out and about
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Kathie Lee Gifford out and about
PASADENA, CA - JANUARY 14: Kathie Lee Gifford arrives at Hallmark Channel And Hallmark Movies And Mysteries Winter 2017 TCA Press Tour at The Tournament House on January 14, 2017 in Pasadena, California. (Photo by Gregg DeGuire/WireImage)
NEW YORK, NY - DECEMBER 06: Hoda Kotb and Kathie Lee Gifford appear to celebrate the BELLA New York Holiday Issue Cover Party and Holiday Shopping Event on December 6, 2016 in New York City. (Photo by Donna Ward/Getty Images)
PASADENA, CA - JANUARY 14: Kathie Lee Gifford and daughter Cassidy Gifford arrive at Hallmark Channel And Hallmark Movies And Mysteries Winter 2017 TCA Press Tour at The Tournament House on January 14, 2017 in Pasadena, California. (Photo by Gregg DeGuire/WireImage)
NEW YORK, NY - NOVEMBER 04: Dr. Suess and TV host Kathie Lee Gifford attend the Carnival Vista U.S. debut with Carrie Underwood and Godmother Miss USA to celebrate the Honor.Family.Fun Campaign and Operation Homefront at Carnival Vista, Manhattan Cruise Terminal on November 4, 2016 in New York City. (Photo by Mike Coppola/Getty Images for Carnival Cruise Line)
NEW YORK, NY - OCTOBER 31: Regis Philbin and Kathie Lee Gifford attend NBC's 'Today' Halloween at Rockefeller Plaza on October 31, 2016 in New York City. (Photo by J. Kempin/Getty Images)
TODAY -- Pictured: (l-r) Anchors Hoda Kotb and Kathie Lee Gifford with Olivia Newton-John on Tuesday, October 4, 2016 -- (Photo by: Heidi Gutman/NBC NewsWire via Getty Images/NBCU Photo Bank via Getty Images)
MAMARONECK, NY - SEPTEMBER 07: Kathie Lee Gifford attend Angel Artist Anne Neilson, Celebrity TV Host Kathie Lee Gifford and Jewelry Designer ReRe Corcoran Come Together to Support St. Elizabeth Seaton Children's Hospital at Winged Foot Golf Club on September 7, 2016 in Mamaroneck, New York. (Photo by Owen Hoffmann/Patrick McMullan via Getty Images)
GREENWICH, CT - JUNE 12: (EXCLUSIVE COVERAGE) Kathie Lee Gifford poses for a portrait during the 2016 Greenwich International Film Festival on June 12, 2016 in Greenwich, Connecticut. (Photo by Noam Galai/Getty Images for GIFF)
GREENWICH, CT - JUNE 10: Win Betteridge, Kathie Lee Gifford and Natalie Bos Betteridge attend Changemaker Cocktail Reception at the 2016 Greenwich International Film Festival - Day 2 on June 10, 2016 at Betteridge in Greenwich, Connecticut. (Photo by Noam Galai/Getty Images for GIFF)
BEVERLY HILLS, CA - MAY 24: TV personality Kathie Lee Gifford attends the 41st Annual Gracie Awards at Regent Beverly Wilshire Hotel on May 24, 2016 in Beverly Hills, California. (Photo by Jeffrey Mayer/WireImage)
TODAY -- Pictured: (l-r) Hoda Kotb, Tori Spelling and Kathie Lee Gifford appear on the 'Today' show on Tuesday, June 7, 2016 from Rockefeller Plaza in New York -- (Photo by: Peter Kramer/NBC/NBC News Wire)
NEW YORK, NY - JUNE 05, 2016: Kathie Lee Gifford marches as Honorary Marshal in the Celebrate Israel Parade in the rain on June 5, 2016 in New York City. New York Gov. Andrew Cuomo and Mayor Bill de Blasio are also participating in this year's parade. (Photo by Stephanie Keith/Getty Images)
BEVERLY HILLS, CA - MAY 24: Natalie Morales and Kathie Lee Gifford attend the 41st Annual Gracie Awards at Regent Beverly Wilshire Hotel on May 24, 2016 in Beverly Hills, California.(Photo by JB Lacroix/WireImage)
NBCUNIVERSAL UPFRONT -- '2016 NBCUniversal Upfront in New York City on Monday, May 16, 2016' -- Pictured: (l-r) Kathie Lee Gifford, Hoda Kotb, 'The Today Show' on NBC -- (Photo by: Peter Kramer/NBCUniversal/NBCU Photo Bank via Getty Images)
NEW YORK, NY - APRIL 20: Kathie Lee Gifford attends the AOL Build Speaker Series at AOL Studios In New York on April 20, 2016 in New York City. (Photo by Mike Pont/WireImage)
NEW YORK, NY - APRIL 20: Brian Balthazar and Kathie Lee Gifford attend the AOL Build Speaker Series at AOL Studios In New York on April 20, 2016 in New York City. (Photo by Mike Pont/WireImage)
NEW YORK, NEW YORK - APRIL 08: Hoda Kotb (L) and Kathie Lee Gifford attend Variety's Power Of Women: New York 2016 at Cipriani Midtown on April 8, 2016 in New York City. (Photo by Monica Schipper/FilmMagic)
TODAY -- Pictured: (l-r) Hoda Kotb and Kathie Lee Gifford appear on the 'Today' show on Monday, March 14, 2016 from Rockefeller Plaza in New York -- (Photo by: Peter Kramer/NBC/NBC NewsWire via Getty Images)
TODAY -- Pictured: (l-r) Carson Daly,Tamron Hall, Al Roker, Savannah Guthrie, Matt Lauer, Natalie Morales, Willie Geist, Kathie Lee Gifford and Hoda Kotb appear on NBC News' 'Today' show -- (Photo by: Peter Kramer/NBC/NBC NewsWire via Getty Images)
NBC NEWS - SPECIALS -- A Toast to 2015! -- Pictured: (l-r) Hoda Kotb, Kathie Lee Gifford -- (Photo by: Peter Kramer/NBC/NBCU Photo Bank via Getty Images)
NEW YORK, NY - NOVEMBER 23: Kathie Lee Gifford of the Today Show serves drinks at the New York City Rescue Mission on November 23, 2015 in New York City. The Rescue Mission is serving 1,000 Thanksgiving meals today to those in need. (Photo by Andrew Burton/Getty Images)
NEW YORK, NY - NOVEMBER 20: Kathie Lee Gifford attends the 29th Annual Citymeals-On-Wheels Power Lunch For Women at The Plaza Hotel on November 20, 2015 in New York City. (Photo by Gary Gershoff/WireImage)
NEW YORK, NY - NOVEMBER 19: (L-R) Sam Champion, Robin Roberts, Amy Robach, George Stephanopoulos, Kathie Lee Gifford, and Lara Spencer attend 'Good Morning America's' 40th Anniversary at GMA Studios on November 19, 2015 in New York City. (Photo by D Dipasupil/Getty Images)
NEW YORK, NY - NOVEMBER 05: (L-R) Bethany Watson, Kathie Lee Gifford and Hoda Kotb visit 'The Elvis Duran Z100 Morning Show' at Z100 Studio on November 5, 2015 in New York City. (Photo by Mark Sagliocco/Getty Images)
NEW YORK, NY - OCTOBER 20: (L-R) Kathie Lee Gifford and Hoda Kotb attend Broadcasting and Cable Hall Of Fame Awards 25th Anniversary Gala at The Waldorf Astoria on October 20, 2015 in New York City. (Photo by Rommel Demano/Getty Images)
NEW YORK, NY - OCTOBER 20: (L-R) Savannah Guthrie, Matt Lauer, Kathie Lee Gifford, Hoda Kotb and Regis Philbin attend Broadcasting and Cable Hall Of Fame Awards 25th Anniversary Gala at The Waldorf Astoria on October 20, 2015 in New York City. (Photo by Rommel Demano/Getty Images)
NEW YORK, NY - SEPTEMBER 07: Hoda Kotb and Kathie Lee Gifford attend day 8 of the 2015 US Open at USTA Billie Jean King National Tennis Center on September 7, 2015 in New York City. (Photo by Uri Schanker/GC Images)
TODAY -- Pictured: (l-r) Kathie Lee Gifford, T.D. Jakes and Hoda Kotb appear on NBC News' 'Today' show -- (Photo by: Peter Kramer/NBC/NBC NewsWire via Getty Images)
WATCH WHAT HAPPENS LIVE -- Pictured (l-r): Kathie Lee Gifford and Hoda Kotb -- (Photo by: Charles Sykes/Bravo/NBCU Photo Bank via Getty Images)
LOS ANGELES, CA - JULY 07: (L-R) Kathie Lee Gifford, Cassidy Gifford, Kris Jenner and Kylie Jenner attend the premiere of 'The Gallows' at Hollywood High School on July 7, 2015 in Los Angeles, California. (Photo by Jason LaVeris/FilmMagic)
LOS ANGELES, CA - JULY 07: Kathie Lee Gifford and Cassidy Gifford arrives at the 'The Gallows' Los Angeles Premiere at Hollywood High School on July 7, 2015 in Los Angeles, California. (Photo by Steve Granitz/WireImage)
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"And one day, right here, I was up in the makeup room and all of a sudden he's here to announce 'America's Got Talent,'" Gifford recalled. "I just feel the Lord saying very clearly to me, 'Go down and say hello to Howard.' I'm standing right here -- he's 6'6" and I'm 5'5" with flat shoes -- and I go, 'Howard, Howard, I'm Kathie Lee. I thought it was time I say hello. I want to wish you the very best with your show.' And I left. He was really flabbergasted."

Later on, Gifford received a voicemail from Stern saying he was "blown away" by her introduction at "Today" and asked her to call him back.

"He calls again during dinner, we had a half-hour conversation," Gifford said, before Stern begged her for forgiveness after decades of bashing her. 

"Will you forgive me, Kathie, please?" he asked. "I'm doing hard work on my life. I know I hurt you. I'm so sorry and I need to ask you to forgive me."

25 PHOTOS
Howard Stern out and about
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Howard Stern out and about
NEW YORK, NY - DECEMBER 07: Howard Stern and Beth Ostrosky attend Cleveland Cavaliers vs New York Knicks game at Madison Square Garden on December 7, 2016 in New York City. (Photo by James Devaney/GC Images)
NEW YORK, NY - SEPTEMBER 10: Howard Stern impersonator, Stewart Brodian poses at the 69 presentation during MADE Fashion Week September 2016 at Milk Studios on September 10, 2016 in New York City. (Photo by Mireya Acierto/Getty Images)
NEW YORK, NY - MARCH 24: Beth Ostrosky Stern and husband Howard Stern pose at the opening night arrivals for 'Bright Star' on Broadway at The Cort Theatre on March 24, 2016 in New York City. (Photo by Bruce Glikas/Bruce Glikas/FilmMagic)
NEW YORK, NY - JUNE 19: Howard Stern and Beth Ostrosky Stern are seen in Midtown on June 19, 2016 in New York City. (Photo by Alo Ceballos/GC Images)
NEW YORK, NY - MARCH 24: Howard Stern and Beth Stern attends the Broadway Opening Night Performance of 'Bright Star' at the Cort Theatre on March 24, 2016 in New York City. (Photo by Walter McBride/WireImage)
NEW YORK, NY - NOVEMBER 20: Howard Stern attends the 2015 North Shore Animal League America Gala at The Pierre Hotel on November 20, 2015 in New York City. (Photo by Laura Cavanaugh/FilmMagic)
NEW YORK, NY - NOVEMBER 20: Howard Stern, Beth Stern attends the 2015 North Shore Animal League America Gala at The Pierre Hotel on November 20, 2015 in New York City. (Photo by Nicholas Hunt/Getty Images)
JIMMY KIMMEL LIVE - ABC's 'Jimmy Kimmel Live' returned to the host's hometown of Brooklyn, New York for five original shows which tape live from the Brooklyn Academy of Music's Howard Gilman Opera House. The guests for FRIDAY, OCTOBER 23 included radio & TV personality Howard Stern ('The Howard Stern Show') and musical guest Public Enemy. (Randy Holmes/ABC via Getty Images)
NEW YORK, NY - NOVEMBER 08: Howard Stern attends the Broadway Opening Night Performance of 'Allegiance' at the Longacre Theatre on November 8 ,2015 in New York City. (Photo by Walter McBride/WireImage)
AMERICA'S GOT TALENT -- Episode 1026 -- Pictured: Howard Stern -- (Photo by: Virginia Sherwood/NBC/NBCU Photo Bank via Getty Images)
NEW YORK - AUGUST 11: Howard Stern attends 'America's Got Talent' Season 10 Pre-Show Red Carpet Event at Radio City Music Hall on August 11, 2015 in New York City. PHOTOGRAPH BY Photo Image Press / Barcroft Media (Photo credit should read Photo Image Press / Barcroft Med via Getty Images)
EAST HAMPTON, NY - JULY 24: Howard Stern and Beth Stern attend the 'Mission Impossible: Rogue Nation' screening at United Artists East Hampton Cinema on July 24, 2015 in East Hampton, New York. (Photo by Steven A Henry/WireImage)
HOLLYWOOD, CA - APRIL 08: TV/Radio personality Howard Stern arrives at the 'America's Got Talent' Season 10 red carpet event at Dolby Theatre on April 8, 2015 in Hollywood, California.(Photo by Jeffrey Mayer/WireImage)
HOLLYWOOD, CA - APRIL 08: Howard Stern arrives at the 'America's Got Talent' Season 10 Red Carpet event at Dolby Theatre on April 8, 2015 in Hollywood, California. (Photo by Gregg DeGuire/WireImage)
NEW YORK, NY - APRIL 28: (L-R) Howard Stern, Billy Joel and Robin Quivers attend SiriusXM's Town Hall with Billy Joel hosted by Howard Stern at The Cutting Room on April 28, 2014 in New York City. (Photo by Larry Busacca/Getty Images for SiriusXM)
AMERICA'S GOT TALENT -- Madison Square Garden Auditions -- Pictured: (l-r) Howard Stern, Heidi Klum, Nick Cannon, Melanie Brown (Mel B), Howie Mandel -- (Photo by: Craig Blankenhorn/NBC/NBCU Photo Bank via Getty Images)
HOLLYWOOD, CA - APRIL 22: Radio/TV personality Howard Stern arrives at 'America's Got Talent' red carpet event at the Dolby Theatre on April 22, 2014 in Hollywood, California. (Photo by Axelle/Bauer-Griffin/FilmMagic)
HOLLYWOOD, CA - APRIL 22: Howard Stern attends 'America's Got Talent' Red Carpet Event held at the Dolby Theater on April 22, 2014 in Los Angeles, California. (Photo by JB Lacroix/WireImage)
NEWARK, NJ - FEBRUARY 20: Howard Stern attends Season 9 of America's Got Talent auditions at New Jersey Performing Arts Center on February 20, 2014 in Newark, New Jersey. (Photo by Paul Zimmerman/WireImage)
NEWARK, NJ - FEBRUARY 20: Howard Stern attends the 'America's Got Talent' Season 9 photo call at the New Jersey Performing Arts Center on February 20, 2014 in Newark, New Jersey. (Photo by D Dipasupil/FilmMagic)
NEW YORK, NY - JANUARY 31: Howard Stern speaks onstage at 'Howard Stern's Birthday Bash' presented by SiriusXM, produced by Howard Stern Productions at Hammerstein Ballroom on January 31, 2014 in New York City. (Photo by Kevin Mazur/Getty Images for SiriusXM)
NEW YORK, NY - JANUARY 31: Howard Stern speaks onstage at 'Howard Stern's Birthday Bash' presented by SiriusXM, produced by Howard Stern Productions at Hammerstein Ballroom on January 31, 2014 in New York City. (Photo by Kevin Mazur/Getty Images for SiriusXM)
NEW YORK, NY - JANUARY 31: Robin Quivers and Howard Stern attend 'Howard Stern's Birthday Bash' presented by SiriusXM, produced by Howard Stern Productions at Hammerstein Ballroom on January 31, 2014 in New York City. (Photo by Theo Wargo/Getty Images for SiriusXM)
NEW YORK, NY - JANUARY 31: Howard Stern and Beth Ostrosky Stern attend 'Howard Stern's Birthday Bash' presented by SiriusXM, produced by Howard Stern Productions at Hammerstein Ballroom on January 31, 2014 in New York City. (Photo by Larry Busacca/Getty Images for SiriusXM)
NEW YORK, NY - JANUARY 31: Howard Stern and Beth Stern attend 'Howard Stern's Birthday Bash' presented by SiriusXM, produced by Howard Stern Productions at Hammerstein Ballroom on January 31, 2014 in New York City. (Photo by Kevin Mazur/Getty Images for SiriusXM)
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"First of all, Howard, I'm so happy for you," Gifford recalls responding. "You're doing the work you need to do. That's important for you to do. And you need to know I forgave you 30 years ago, and I've been praying for you every single day since, and I still do."

Wrapping up, Gifford couldn't help but joke about the whole ordeal herself.

"I now know the meaning of 'when pigs fly,'" she said. "That one took 30 years."

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