Another prominent music provider is distancing itself from R. Kelly.
Pandora is no longer promoting the scandal-plagued R&B singer's music following numerous sex allegations against him. The news — first reported by The Blast — comes a day after Spotify announced it is removing Kelly's songs from its recommendation algorithm, as well as all playlists owned and operated by the streaming service.
"Pandora's policy is to not actively promote artists with certain demonstrable behavioral, ethical or criminal issues," a rep for Pandora said in a statement, without specifically naming R. Kelly.
"We approach each of these scenarios on a case-by-case basis to ensure we address components true to Pandora's principles while not overreaching and avoiding censorship."
The move means Kelly won't appear on any new curated playlists by Pandora, nor will he be featured at events or in social media posts or other marketing tools for the company. The music company has been working on its policy regarding artists with behavior they deem unacceptable for several months.
Kelly’s music remains available on Pandora for people who seek it out.
A rep for Kelly did not immediately respond to a request for comment, but his management team condemned Spotify on Thursday for its decision to stop promoting the 51-year-old singer's music.
"Spotify has the right to promote whatever music it chooses, and in this case its actions are without merit, a portion of the statement reads. It is acting based on false and unproven allegations. It is bowing to social-media fads and picking sides in a fame-seeking dispute over matters that have nothing to do with serving customers. "
Multiple women have come forward in recent months with alarming accusations against Kelly, including the parents of Joycelyn Savage sharing their fears that their daughter, who is dating the singer, has been "brainwashed" by him and is living in a situation they've described as a "cult."
Another woman, Lizzette Martinez, told Buzzfeed last week that she had sex with Kelly when she was 17. The age of consent in Florida, where the alleged act took place, is 18.
Kelly's team has denied the allegations against him.
Spotify's decision to remove Kelly from its playlists is part of the company's "hate content" and "hateful conduct" policy.
Last month, the Time’s Up initiative launched a campaign to boycott Kelly’s music using the hashtag #MuteRKelly. A petition on MoveOn.org urging RCA Records to cut ties with the singer, meanwhile, has over 6,600 signatures.