Kim Kardashian West is baring all for her new fragrance.
The forthcoming perfume KKW Body comes in a bottle shaped like, well, her own body.
Kardashian West took to Twitter on Tuesday to reveal a nude photo of herself covered in grey plaster-like material, explaining, “We took a mold of my body and made it a perfume bottle.” KKW Fragrance is dropping KKW Body on April 30.
“It smells to me like what I would think golden smells like, even though that’s a color and something that’s just luminous,” the mogul told Business of Fashion.
See Kim Kardashian's shocking full-frontal photo below:
Kim Kardashian's sexiest Instagrams of 2018
Kim Kardashian's sexiest Instagrams of 2018
Good Morning ☎️
Bts from my @KKWbeauty Cherry Blossom shoot! Shop the collection now at KKWbeauty.com
KKW X KYLIE 2 COMING TO kyliecosmetics.com BLACK FRIDAY
I loved my glam this night. @makeupbymario @michaelsilvahair @tombachik
My heavenly baby! Showing off the new pink shadows in the Flashing Lights Collection wearing Flashy and High Key available at KKWbeauty.com 📸 @david_lachapelle @samvissermakeup @chrisappleton1
📸 @david_lachapelle for @kkwbeauty wearing GOLD Big Bank & Rollie available now at kkwbeauty.com
Turquoise Tears @kkwbeauty Flashing Lights Collection of shadows and pigments are available NOW aim kkwbeauty.com 📸 @david_lachapelle @chrisappleton1 @samvissermakeup
🕊 @kkwbeauty by @david_lachapelle We used the blue shadow and silver shadow in the crease and lighter blue pigment on the brow bone. All available tomorrow at Kkw beauty.com 🕊🕊🕊
A little silver eye this morning! Flashing Lights Collection by @david_lachapelle Available this Friday Exclusively on Kkwbeauty.com
@kkwbeauty by David LaChapelle! A New collection featuring 7 Pressed & Loose Powder Pigments, all in bright & jewel-toned shades!!!!! I’m wearing the purple shadow and blue pigment! Available this Friday 10.19 at 12PM PST
Excited to announce that our next KKW Beauty and Fragrance pop-up will be coming soon to @southcoastplaza this Holiday 2018/2019. Follow @kkwbeauty for news including how you can win a chance to celebrate the store opening with me at a private store event! #kkwbeautyscp
Chanel vintage, lets please be specific
Monday Mood 😂🤪
2007 We started filming Keeping Up With The Kardashians this year 💎
Watch Keeping Up With The Kardashians tonight 😂
🌸 SHOP NOW 🌸 @kkwbeauty Classic Blossom Collection is available on kkwbeauty.com a new eyeshadow palette, 8new pink lipsticks, 3 liners and 3 new blushes!!!
🌸 Cherry Blossom Dreams 🌸 I can’t wait for you to see the New Classic Blossom Collection blushes! And the deep burgundy and plum colored shadows along with 8 pink lips & liners! All launching this Friday 9.14 at KKWBEAUTY.COM. 📷 @gregswalesart Hair- @chrisappleton1 Make up- @makeupbyariel @kkwbeauty
What were we looking at 👀 ?!?!
My new 🌸 @kkwbeauty Classic Blossom Collection 🌸 is almost here and is inspired by my love for the pretty pink-colored Cherry Blossom trees (Chi’s baby shower was cherry blossom themed!) 🌸 The collection includes a 10-pan eyeshadow palette, 3 blushes, 8 lipsticks and 3 lip liners in shades of pretty pinks and berries 💕 So excited for you guys to get this beautiful collection !
My Cherry Blossom Baby 🌸
🔫 super soaker 🔫
I’ll just leave this right here...
Wet & Wild
Can you hear me now?
#UltralightBeams is coming back!! On Friday, 8/31 we’re coming out with 3 new shades (peach, pink, lavender) and relaunching 3 classic shade favorites (rose gold, bronze, iridescent). Sign up for @kkwbeauty launch updates at KKWBEAUTY. COM ✨
My fave beach pose
On vacay he just likes to sleep but I got him out for 5 mins for a pic
@kkwbeauty Contour Singles Available NOW kkwbeauty.com
Best friends that pick wedgies together stay besties for life! ✨🤑✨
Glam Squads Rule! 💋💕💋
Hmmm what should I wear tonight?
Like butter. #Butter350’s #yeezy
This @kkwbeauty peach#4 lipstick has sold out but we will announce a restock hopefully soon! You can still shop the classic eye shadow palette and lipstick 2 & 3 kkwbeauty.com
Our new Fall 2018 @calvinklein underwear & jeans campaign. Join Our Family. #MYCALVINS #AD
Go see more at http://www.calvinklein.com/mycalvins
SHOP NOW! The Classic Collection is now available only at KKWBEAUTY.COM!
The new @kkwbeauty Classic Collection is my favorite palette of the best neutral brown tones! Launching July 25th at the pop up or July 27th at KKWBEAUTY.COM I love this shoot by @gregswalesart and glam by @makeupbymario @chrisappleton1
I’m really shy...
Me & Mrs. Rogers. (I call her Mrs. Rogers because she’s the most positive uplifting person I know just like Mr. Rogers neighborhood)
Kimoji Fragrances available now on Kkwfragrance.com @kkwfragrance
KIMOJI Peach, Cherry & Vibes fragrances are available NOW on KKWFRAGRANCE.COM @kkwfragrance
Google the benefits of pineapple juice 🍍
Wearing @kkwbeauty lipstick shade 3 in the center and 4 all over with lip liner 2. Available now at kkwbeauty.com
KKW BODY is now restocked on KKWFRAGRANCE.COM and also FREE US SHIPPING & 10% off all international all week thru Monday on all @kkwfragrance
All of the BTS from Met weekend will be up on my app soon
Don’t feel the pressure to fit in
The Cher concert in Vegas was literally EVERYTHING
OMG OMG OMG So excited to receive the first ever Influencer Award at the @cfda Fashion Awards on June 4th! #cfdaawards
Thank you to my glam team who really put in work!!! New @kkwbeauty lips coming soon!!! @makeupbymario @chrisappleton1 @tombachik @anastasiabeverlyhills for brows
Work in progress @kkwfragrance
4.30 KKWFRAGRANCE.COM @kkwfragrance Courtesy of Pio Pico
TWO MORE DAYS - KKW BODY @KKWFRAGRANCE
KKW BODY is NOW AVAILABLE on KKWFRAGRANCE.COM! This fragrance has one of my favorite florals Jasmine in it with a rich Sandlewood and Amber! It has sweet and musky notes like peach and rose too! #KKWBODY
We took a mold of my body and made it a perfume bottle. @kkwfragrance
KKW BODY 4.30 by Vanessa Beecroft #KKWFRAGRANCE
HAPPY SUNDAY 📷 KANYE
The KKW X MARIO COLLECTION is restocked & available now on KKWBEAUTY.COM Loved this look using the eyeshadow color Libra and Lips from our collection.
This was me leaving a dinner with my high school friends right after we left our 20 year high school reunion! I had planned this for about a year and kept checking with my friends to make sure they wouldn’t flake! I loved high school and loved seeing so many of the smart gorgeous girls I went to high school with! So proud of everyone and all they have achieved! Such a fun night and so glad I reconnected with some people I haven’t seen in forever! #Marymount
Casual Gummy Bear Toss in Japan with @kourtneykardash All of the pics are up on my app!
Credit: Instagram Story/Kim Kardashian
Happy Birthday to my friend I’ve had the longest in my life! Wouldn’t know what to do without you! Have the best birthday ever!!!! @kourtneykardash
OK OK I’m almost done posting vacay pics...
Always got your back sis!
I deleted some vacation pics because I didn’t like the vibe on my page but I re-filtered them and reposting some! 😜 I’m crazy about the vibe on my IG page. #PositiveVibesOnly
Paradise Baby 📷 @kristennoelcrawley
Credit: Kim Kardashian/Instagram
It’s here! KKW X MARIO collection is available on KKWBEAUTY.COM Now! And thank you to everyone who came to our launch dinner! @jeangeorgesbeverlyhills @waldorfbevhills
Found this pic I took in the bathroom on set of My @calvinklein shoot #MyCalvins #ad
Getting ready this morning with my new lips from the KKW X MARIO
Love this shoot by @gregswalesart for my KKW X MARIO shoot! Hair by @chrisappleton1
10 years ago when we met I never dreamed we would be launching our own products together! @makeupbymario has taught me everything I know about make up! I’m so proud of this collection of our favorite eye shadows and lips! Stay tuned.... KKW X MARIO
All of the BTS from my @elleusa cover shoot are on my app! A big thank you to my friend Diana Jenkins @drinkneuro for letting us use your amazing home & stocking us with the best Neuro drinks all day!!!
Hair Hack- I crushed up vitamin C and mixed it with shampoo to get the pink color out. Full deets on my app
My first @elleusa cover!!! Thank you to @boo_george_studio Stephen Gan @ninagarcia @makeupbyariel makeupbyariel @andrewfitzsimons for making this magical cover happen!!!
I need a tan
Oscar Night with @kourtneykardash
Thinking about all of the giveaways were about to do! Follow @kkwfragrance to win my sold out candy hearts & crystal perfumes! Follow @kkwbeauty to win some free Ultra Light Beams sets, contour & new concealer kits! We will be announcing the giveaways soon on both socials!
Empowered women empower women. 👊🏻👊🏼👊🏽👊🏾👊🏿 #internationalwomensday
Kourtney & Kim Take Tokyo 🍬🍨🍦🍭
So jet lagged been up since 3:30am just wanna lay in bed all day.
I can’t wait for you guys to see this cover shoot! @vogueindia 📷
Morning loves! Love this pink look @makeupbyariel did last week. And we used the @kkwbeauty Creme contour sticks layered with the powder & highlight palette and a new lip that’s coming soon!
Forgot to post this last night
@kkwbeauty lipstick coming soon
📸 by North
Thanks @makeupbyariel for always having my back 😜
Credit: Kim Kardashian/Instagram
Straight from the polaroid @marcushyde
KIMOJI HEARTS BFF- KKWFRAGRANCE.COM
Opening: Wild berries, Pink Currant, Star apple
Heart: Pink rose petals, Jasmine Sambac, Pear blossom
Finish: Cedarwood, Marshmallow Vanilla accord, Musk ==> An absolutely delicious fragrance offering playful notes of wild berries and crisp star apple - a bouquet of pink rose petals and pear blossom highlight the heart while fluffy notes of vanilla marshmallow and cedar wood contours the finish
bathroom selfie on set @calvinklein #MyCalvins
Tape Trick #2008
Credit: Instagram/Kim Kardashian
Credit: Instagram/Kim Kardashian
KIMOJI HEARTS BAE @kkwfragrance
Opening: Bergamot, Juicy mandarin Orpur, Kiwi flower
Heart: Jasmine Sambac, Gardenia blossom, Coconut Water
Finish: Whipped vanilla, White sandalwood, Musk ==> A truly decadent scent offering a sparkling opening of juicy mandarin and mouth-watery kiwi leads you to a flirty floral heart comprised of jasmine Sambac and gardenia blossom...supported by ribbons of whipped, vanilla and velvet sandalwood
Rise & Grind
Wearing @kkwbeauty Powder Contour in medium. Ultralight Beams yellow gold shadow and the bronze lipgloss KKWBEAUTY.COM
#ad Little update for you guys. I’m on Day 9 of my Shake It Baby program from @flattummyco and I’m actually feeling so good. We had a massive Christmas this year and between my Mom's party, Christmas and New Years… I felt like it was impossible to fit in my regular work outs and eat healthy. But this program is giving me a kick in the right direction that I need. These meal replacement shakes are so good and it’s helping me get my tummy back to flat in the new year. The results I’m seeing and feeling are amazing and I’m so excited for the next few weeks. Because they’re all about getting women back on track… they’ve got a 20% off sale going on right now if you want to start 2018 off right… trust me, you’re going to want to check them out.
🚭 @mertalas @macpiggott
Yep, then I made myself a smoothie
Dark hair for the new year?
Discover More Like This
BACK TO SLIDE
She previously teased the product on social media with a beachy picture of backs, butts and breasts sculpted out of sand, perhaps suggesting the gold feel or ocean notes.
Kardashian launched KKW Beauty in June 2017, followed by her fragrance line with Mert and Marcus in November. Her trio included KKW Crystal Gardenia (water lily), Crystal Gardenia Citrus (floral) and Crystal Gardenia OUD (bergamot and lavender), but it was the iconic Valentine’s Day line—delivered to the fam in chocolate candy hearts—that caught the internet’s attention.
As for this innovative bottle design, it’s no surprise to see Kardashian West intertwining her body and her brand. You'll recall one of her most famous photos: the Paper Magazine cover shoot depicting her well-oiled figure. And she’s worked hard to maintain her famously curvy figure after her pregnancies, citing the low carb Atkins 40 program and help from a female bodybuilder who motivated her to workout at 5 a.m.
The process of getting a mold of your body, called lifecasting, often includes oiling the skin, posing the model and adding the mold material, whether it’s plaster bandages or silicone, for example. In this case, Kardashian West included her arms and legs in the mold, which, if they make it into the final design, will differ from traditional torso-shaped bottles.
While we’re head over heels for this body-themed fragrance, we still have a week until we see (and smell) the final product.