Bella Hadid's blonde alter ego has her own Instagram account

Meet Rebekka Harajuku!

Over the weekend, Bella Hadid posted a photo to Instagram of herself sporting a blonde bob wig while in Tokyo, Japan, with the caption: "Rebekka Harajuku at your service."

Fans quickly took notice of the 21-year-old supermodel's alter ego and Rebekka Harajuku's new Instagram account, which was created shortly after the pic was shared.

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In just a few days, Hadid's alter ego has already garnered over 20,000 followers, with only seven pics posted.

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This isn't the first time Hadid has stepped out as a blonde bombshell. In 2016, she covered an issue of Paper magazine with lighter locks and looked nearly unrecognizable.

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