Why Lea Michele's 'The Mayor' was canceled at ABC

ABC’s once-promising freshman comedy, The Mayor, was taken off the schedule last week -- and now, we have a better idea as to why.

The half-hour comedy followed an aspiring rapper-turned-mayor of his hometown after running for office in order to gain publicity for his music. Led by Brandon Micheal Hall, the series also starred Lea Michele, Bernard David Jones, Marcel Spears and Yvette Nicole Brown.

The Mayor was a little bit of a heartbreak for all of us,” ABC President Channing Dungey told reporters at ABC’s Television Critics Association press tour on Monday. “We really went for it full blazes with marketing. It was a top priority for us in terms of the campaign and for whatever reason, it did not connect with the audience in the way we were hoping it would.”

“I still stand by the creative. I think that we have an incredible cast. I love what [creator] Jeremy [Bronson] and [executive producer] Jamie [Tarses] brought to the table,” she continued. “The issue did not seem to be one of that the audience did not know that the show was there, which is sometimes the case. People knew and they just didn’t come. What was more disappointing for me, personally, was it wasn’t just a question of live-same day going down week after week, the delayed viewing numbers also continued the drop. That’s the biggest signal that, for whatever reason, it’s not a show that’s connecting.”

Dungey offered her own theory on why the comedy didn’t strike a chord with viewers.

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BEVERLY HILLS, CA - JANUARY 11: Lea Michele attend the 2015 InStyle And Warner Bros. 72nd Annual Golden Globe Awards Post-Party at The Beverly Hilton Hotel on January 11, 2015 in Beverly Hills, California. (Photo by Jason Merritt/Getty Images)
Actress Lea Michele attends amfARs fifth annual Inspiration Gala in Los Angeles, October 29, 2014 at Milk Studios in Hollywood, California. AFP PHOTO / ROBYN BECK (Photo credit should read ROBYN BECK/AFP/Getty Images)
HOLLYWOOD, CA - OCTOBER 05: Actress Lea Michele attends the premiere screening of FX's 'American Horror Story: Freak Show' at TCL Chinese Theatre on October 5, 2014 in Hollywood, California. (Photo by Kevin Winter/Getty Images)
LOS ANGELES, CA - SEPTEMBER 06: Actress Lea Michele arrives at the season 7 premiere screening of FX's 'Sons of Anarchy' at the Chinese Theatre on September 6, 2014 in Los Angeles, California. (Photo by Kevin Winter/Getty Images)
LOS ANGELES, CA - SEPTEMBER 06: Actress Lea Michele arrives at the season 7 premiere screening of FX's 'Sons of Anarchy' at the Chinese Theatre on September 6, 2014 in Los Angeles, California. (Photo by Kevin Winter/Getty Images)
WEST HOLLYWOOD, CA - AUGUST 23: Actres Lea Michele attends Variety and Women in Film Emmy Nominee Celebration powered by Samsung Galaxy on August 23, 2014 in West Hollywood, California. (Photo by Alberto E. Rodriguez/Getty Images for Variety)
LOS ANGELES, CA - AUGUST 10: Actors Lea Michele (L) and Paul Wesley onstage during FOX's 2014 Teen Choice Awards at The Shrine Auditorium on August 10, 2014 in Los Angeles, California. (Photo by Kevin Winter/Getty Images)
LOS ANGELES, CA - AUGUST 10: Actress Lea Michele attends FOX's 2014 Teen Choice Awards at The Shrine Auditorium on August 10, 2014 in Los Angeles, California. (Photo by Jason Merritt/Getty Images)
GIFFONI VALLE PIANA, ITALY - JULY 20: Actress Lea Michele attends Giffoni Film Festival meeting with the jurors on July 20, 2014 in Giffoni Valle Piana, Italy. (Photo by Vittorio Zunino Celotto/Getty Images for Giffoni Film Festival)
CABO SAN LUCAS, MEXICO - JUNE 23: Actress Lea Michele attends the Oakley Learn To Ride-Surf In Cabo San Lucas on June 23, 2014 in Los Angeles, California. (Photo by Jason Merritt/Getty Images for Oakley)
LOS ANGELES, CA - MAY 22: Actress Lea Michele signs copies of her new book 'Brunette Ambition' at Barnes & Noble bookstore at The Grove on May 22, 2014 in Los Angeles, California. (Photo by Jason Kempin/Getty Images)
NEW YORK, NY - MAY 12: Actress Lea Michele attends the FOX 2014 Programming Presentation at the FOX Fanfront on May 12, 2014 in New York City. (Photo by Ben Gabbe/Getty Images)
NEW YORK, NY - MAY 05: Actress Lea Michele attends the 'Charles James: Beyond Fashion' Costume Institute Gala at the Metropolitan Museum of Art on May 5, 2014 in New York City. (Photo by Dimitrios Kambouris/Getty Images)
WESTWOOD, CA - MAY 03: Actress Lea Michele arrives at the premiere of 'Legends Of Oz: Dorothy's Return: at the Regency Village Theatre on May 3, 2014 in Westwood, California. (Photo by Michael Buckner/Getty Images)
BEVERLY HILLS, CA - APRIL 25: Actress Lea Michele attends the Jonsson Cancer Center Foundation's 19th Annual 'Taste for a Cure' at the Regent Beverly Wilshire Hotel on April 25, 2014 in Beverly Hills, California. (Photo by Frederick M. Brown/Getty Images)
THERMAL, CA - APRIL 12: Actress Lea Michele attends Day 1 of the LACOSTE Beautiful Desert Pool Party on April 12, 2014 in Thermal, California. (Photo by Chris Weeks/Getty Images for LACOSTE)
LOS ANGELES, CA - MARCH 29: Actress Lea Michele attends Nickelodeon's 27th Annual Kids' Choice Awards held at USC Galen Center on March 29, 2014 in Los Angeles, California. (Photo by Alberto E. Rodriguez/Getty Images)
LOS ANGELES, CA - MARCH 18: Actress Lea Michele attends Fox's 'GLEE' 100th Episode Celebration held at Chateau Marmont on March 18, 2014 in Los Angeles, California. (Photo by Mark Davis/Getty Images)
NEW YORK, NY - MARCH 04: Singer Lea Michele attends the 'Louder' CD signing event at Sony Store on March 4, 2014 in New York, New York. (Photo by Andrew H. Walker/Getty Images)
PARAMUS, NJ - MARCH 03: Lea Michele attends 'Louder' CD signing event at Westfield Garden State Plaza Mall on March 3, 2014 in Paramus, New Jersey. (Photo by Dave Kotinsky/Getty Images)
LOS ANGELES, CA - FEBRUARY 26: Singer/actress Lea Michele attends her 'Louder' album playback and Q + A at Pulse Recording on February 26, 2014 in Los Angeles, California. (Photo by Christopher Polk/Getty Images for Lea Michelle)
NEW YORK, NY - DECEMBER 11: (EXCLUSIVE COVERAGE/SPECIAL RATES APPLY) Lea Michele visits the Elvis Duran z100 Morning Show at Z100 Studio on December 3, 2013 in New York City. (Photo by Astrid Stawiarz/Getty Images)
BEVERLY HILLS, CA - OCTOBER 21: Actress Lea Michele attends ELLE's 20th Annual Women in Hollywood Celebration at the Four Seasons Hotel Los Angeles at Beverly Hills on October 21, 2013 in Beverly Hills, California. (Photo by Frederick M. Brown/Getty Images)
UNIVERSAL CITY, CA - AUGUST 11: Actress Lea Michele walks onstage to accept Choice TV Show: Comedy award for 'Glee' during the Teen Choice Awards 2013 at Gibson Amphitheatre on August 11, 2013 in Universal City, California. (Photo by Kevin Winter/Getty Images)
LOS ANGELES, CA - JULY 01: Actress Lea Michele attends a private event at Hyde Lounge hosted by Dell for the Beyonce concert at The Staples Center on July 1, 2013 in Los Angeles, California. (Photo by Jason Merritt/Getty Images for Dell)
BROOKLYN, NY - JUNE 19: Glee star Lea Michele attends FEED USA + Target launch event on June 19, 2013 in New York City. (Photo by Larry Busacca/Getty Images for Target)
LOS ANGELES, CA - JUNE 08: Actress Lea Michele attends the 12th Annual Chrysalis Butterfly Ball on June 8, 2013 in Los Angeles, California. (Photo by Frederick M. Brown/Getty Images)
LOS ANGELES, CA - JANUARY 27: Actress Lea Michele attends the 19th Annual Screen Actors Guild Awards at The Shrine Auditorium on January 27, 2013 in Los Angeles, California. (Photo by Jason Kempin/Getty Images)
NEW YORK, NY - MAY 13: Actress Lea Michele attends FOX 2103 Programming Presentation Post-Party at Wollman Rink - Central Park on May 13, 2013 in New York City. (Photo by Ilya S. Savenok/Getty Images)
LOS ANGELES, CA - MAY 23: Actress Lea Michele attends the Twentieth Century Fox Television Distribution's 2013 LA Screenings Lot Party at Twentieth Century Fox Studio Lot on May 23, 2013 in Los Angeles, California. (Photo by Jesse Grant/Getty Images for Twentieth Century Fox)
LOS ANGELES, CA - OCTOBER 28: (EXCLUSIVE COVERAGE) Actress Lea Michele (L) and actor Matthew Morrison perform onstage during The Rocky Horror Picture Show 35th anniversary to benefit The Painted Turtle at The Wiltern on October 28, 2010 in Los Angeles, California. (Photo by Kevin Winter/Getty Images for The Painted Turtle)
68th ANNUAL GOLDEN GLOBE AWARDS -- Pictured: (l-r) Lea Michele, Matthew Morrison arrive at the 68th Annual Golden Globe Awards held at the Beverly Hilton Hotel on January 16, 2011 (Photo by Trae Patton/NBC/NBCU Photo Bank via Getty Images)
LOS ANGELES, CA - OCTOBER 28: (EXCLUSIVE COVERAGE) Actor Matthew Morrison (L) and actress Lea Michele perform onstage during The Rocky Horror Picture Show 35th anniversary to benefit The Painted Turtle at The Wiltern on October 28, 2010 in Los Angeles, California. (Photo by Kevin Winter/Getty Images for The Painted Turtle)
HOLLYWOOD, CA - OCTOBER 26: Actors Matthew Morrison and Lea Michele onstage during the Q & A following the 300th musical performance on 'Glee' at Paramount Studios on October 26, 2011 in Hollywood, California. (Photo by Mark Sullivan/WireImage)
NEW YORK, NY - MAY 21: (EXCLUSIVE COVERAGE/SPECIAL RATES APPLY) Lea Michele visits 'The Elvis Duran Z100 Morning Show' at Z100 Studio on May 21, 2014 in New York City. (Photo by Rob Kim/Getty Images)
NEW YORK, NY - MAY 12: Lea Michele attends the FOX 2014 Programming Presentation at the FOX Fanfront on May 12, 2014 in New York City. (Photo by Gary Gershoff/WireImage)
NEW YORK, NY - MAY 05: Lea Michele attends the 'Charles James: Beyond Fashion' Costume Institute Gala at the Metropolitan Museum of Art on May 5, 2014 in New York City. (Photo by Axelle/Bauer-Griffin/FilmMagic)
NEW YORK, NY - MAY 05: Actresses Elizabeth Olsen (C) and Lea Michele (R) attends the 'Charles James: Beyond Fashion' Costume Institute Gala at the Metropolitan Museum of Art on May 5, 2014 in New York City. (Photo by Michael Stewart/WireImage)
WESTWOOD, CA - MAY 03: Lea Michele arrives at the Los Angeles premiere of 'Legends of OZ: Dorothy's Return' held at Regency Village Theatre on May 3, 2014 in Westwood, California. (Photo by Michael Tran/FilmMagic)
BEVERLY HILLS, CA - OCTOBER 08: Jane Lynch, Lea Michele, Matthew Morrison and Ryan Murphy at the 'Glee' Press Conference at the Four Seasons Hotel on October 8, 2013 in Beverly Hills, California. (Photo by Vera Anderson/WireImage)
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“I do feel like the show arrived on the scene at a time when people were feeling a little bit fatigued about anything having to do with politics,” she said. “Even our title, The Mayor, maybe didn’t help us because when you watch the show, it was so much about that workplace family, as well as his relationship with his mom, it wasn’t so much about politics. But I do think that that was one of the takeaways for the audience in general, which may have helped it not give it the start that we want.”

It is unclear if the remaining four episodes of The Mayor will air on ABC.

 

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