New York Times to launch #MeToo ad during Golden Globes

The New York Times will continue to hold power accountable with a TV ad set to air during Sunday's Golden Globes telecast.

The text-only ad, which can be viewed above, begins with the phrase, "He said. She said." During its fourth repetition, however, a string of "She said"s appear to fill up the rest of the white space — referencing the movement of women who have spoken out about sexual harassment and who continue to say #MeToo in Harvey Weinstein's wake.

"The truth has power. The truth will not be threatened. The truth has a voice," reads the ad, which will broadcast during the annual awards show out of Hollywood.

The 30-second ad kicks off a multi-platform brand campaign and is the first in a series of 2018 ads that will focus on the Times' commitment to original, independent journalism that holds power to account, according to a press release. That includes Times investigations in a number of recent sexual harassment cases, including Jodi Kantor and Megan Twohey’s reporting on Weinstein, Emily Steel and Michael Schmidt’s investigations into Bill O’Reilly and Joe Coscarelli and Melena Ryzik’s reports on Russell Simmons.

RELATED: Women who have accused Harvey Weinstein:

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Women who have accused Harvey Weinstein of sexual harassment or assault
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Women who have accused Harvey Weinstein of sexual harassment or assault
Kadian Noble, has filed a lawsuit against Harvey Weinstein in New York federal court accusing the movie producer of sex trafficking by inviting her to a hotel room in France and sexually assaulting her.
Paz de la Huerta, who stars on HBO's 'Boardwalk Empire,' claims Harvey Weinstein raped her on two separate occasions in 2010: "I was in no state. I was so terrified of him," she told Vanity Fair. "I did say no, and when he was on top of me, I said, 'I don't want to do this' ... It was disgusting. He's like a pig."
British actress Lysette Anthony has publicly accused Harvey Weinstein of raping her in her home in the late 1980s.
Amber Anderson said Harvey Weinstein 'behaved inappropriately' and bragged about other actresses he had 'helped' in exchange for sexual favors.
Natassia Malthe has accused Weinstein of raping her in a hotel room. On a separate occasion, after she was assured that Weinstein would not come onto her, she was allegedly escorted to Weinstein's hotel room by an assistant. In the room was another woman, who performed oral sex on Weinstein whil he asked Malthe to join.
Lupita Nyong'o wrote a detailed essay for the New York Times recounting multiple incidents with Weinstein, including an evening during which he asked her to give him a nude massage while his family was in the same home.
Marisa Coughlan said that she planned to meet Weinstein for a meeting at his hotel. Instead, he requested a massage.

Heather Graham said Weinstein told her he had an agreement with his wife that allowed him to sleep with whomever he wants. He then asked him to meet her to discuss a film project at his hotel, falsely telling her that her friend would also be present. She declined.

French actress Judith Godreche has accused Weinstein of inappropriately pressing up against her, trying to remove her sweater and asking for a massage.

Lauren Holly said that during a seemingly normal meeting with Weinstein to discuss a project, he began disrobing, got into the shower, and went to the bathroom while continuing to converse with her. He then allegedly asked her for a massage. She fled. 
Angie Everhart said that she was sleeping in her own cabin on a yacht when Harvey Weinstein entered, blocked the door and began masturbating. He told her not to tell anyone, but she "told everyone," including many actors and producers. In response, most told her that it was just Harvey being Harvey. In an interview with TMZ, she emphasized that anyone in the industry who knew Harvey at all knew that he regularly did things like what he allegedly did to her.
Kate Beckinsale has accused Harvey Weinstein of coming onto her in his hotel room when she was 17 years old.
Tara Subkoff said that in the 1990s, on the same day that she was offered a major movie role, she met Harvey Weinstein at a party. He allegedly made her sit on his lap while he had an erection. He then told her that if he did not do certain sexual things, she would not get the role that she'd already been offered. She declined. Afterward, she said, her "reputation was ruined by false gossip" and she found it near impossible to book roles.
Minka Kelly said that Harvey Weinstein offered her a lavish lifestyle in exchange for being his extramarital girlfriend. She declined.
Gwyneth Paltrow told the New York Times that Harvey Weinstein asked her for a massage in his hotel suite. After she told then-boyfriend Brad Pitt, Pitt confronted him, leading Weinstein to contact Paltrow and "scream" at her, she said.
Asia Argento has accused Weinstein of raping her in his hotel room when she was 21. She first reluctantly agreed to give him a massage, and then he forcibly performed oral sex on her. During subsequent encounters, she had consensual sexual relations with him due to fear that he would otherwise ruin her career.
Rose McGowan has publicly accused Harvey Weinstein of rape. In October 2016, she tweeted reference to a studio head raping her. In October 2017, in a tweet to Amazon chief Jeff Bezos, McGowan referred to Weinstein by name while repeating her rape accusation. The alleged incident took place in the 1990s and resulted in a financial settlement.
Cara Delevingne has accused Harvey Weinstein of attempting to coerce her into kissing another woman in his hotel room. She had just begun her acting career and believed they were meeting just to finalize talks for a film role.
Angelina Jolie said she had a "bad experience with Harvey Weinstein in my youth" and refused to work with him subsequently.
Jessica Barth has accused Harvey Weinstein of demanding that she get naked and give him a massage.
Emma de Caunes has accused Harvey Weinstein of unexpectedly getting naked and demanding that she lie down as other women had supposedly done before her.
Lauren Sivan has accused Harvey Weinstein of cornering her in a public space and masturbating to completion in front of her.
Mira Sorvino, seen here at a Weinstein Co. event in January 2017, said that after refusing Harvey Weinstein's advances, he dissuaded others in the industry from hiring her.
Ambra Battilana has accused Harvey Weinstein of groping her breasts and reaching under her skirt. She went to the NYPD and then conducted a sting operation, the audio of which was published by the New Yorker. In the audio, Weinstein can be heard attempting to coerce her to enter his hotel room.
Louisette Geiss has accused Harvey Weinstein of luring her to his hotel room after assuring her he wouldn't hit on her. He then disrobed and repeatedly asked her to watch him masturbate, telling her he would produce her screenplay if she did.
Emily Nestor (far right), a former Weinstein Co. employee, has accused Harvey Weinstein of sexual harassment.
Rosanna Arquette has accused Harvey Weinstein of dissuading others from hiring her after she rejected his sexual advances.
Rose McGowan has publicly accused Weinstein of sexual harassment. She has also accused others in the industry of knowing of Weinstein's misconduct and either actively or passively hiding it.
Ashley Judd has publicly accused Harvey Weinstein of asking her for a massage and then asking her to watch him shower.
Florence Darel has accused Harvey Weinstein of coming onto her in a hotel suite in 1996 while his wife was in the room next door.
Zoe Brock (left, in 2004) has accused Weinstein of getting naked and chasing her around a hotel room after she refused to give him a massage.
Katherine Kendall (right, in 2006) has accused Harvey Weinstein of disrobing and asking for a massage in his apartment after a movie screening, telling her that "everybody does it." He then asked her to at least show him her breasts, which she refused.
Romola Garai has accused Harvey Weinstein of making her feel "violated" when he watched her audition wearing only a bathrobe in his hotel room.
Lea Seydoux has accused Harvey Weinstein of forcibly trying to kiss her on the lips in 2012.
Claire Forlani said she "escaped" Harvey Weinstein on five occasions. He allegedly told her about all the actresses he had slept with and how he had in turn established their careers. He also attempted to get her to give him a massage.
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The Sunday spot draws inspiration from the Times' Trump-aimed "The Truth is Hard" campaign that debuted during last year's Oscars.

“The Times spent months investigating sexual harassment claims made against some of the most powerful people in entertainment, business and technology," said publisher A.G. Sulzberger in a statement. "This groundbreaking work has been called some of the highest impact reporting of our time, prompting rapid reform in those industries and helping spark global movements like #metoo and Times Up. The Times will continue to provide our journalists with the time and support they need to hold powerful people to account and pursue the truth without fear or favor.” 

 

 

The reckoning on sexual harassment is set to be a big topic at Sunday's show, which is hosted by Seth Meyers and takes place Sunday at the Beverly Hilton in Beverly Hills, airing at 5 p.m. PT on NBC.

 

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