Sofia Richie is now a brunette -- see the transformation!

Nothing says the holidays like a fresh 'new do... right?

Sofia Richie hit the hair salon on Wednesday, sitting in a chair for quite a few hours to get a brand new color.

The 19-year-old model, who's known for her bright blonde locks, gave fans a heads up about the transformation in the early afternoon, sharing a mirror selfie to her Instagram Story that showed her draped in a black smock as foils lined her head.

Sofia Richie in hair salon
Sofia Richie/Instagram

Four hours later, she made the big reveal: Sofia is now a brunette! 

Sofia Richie with brunette hair
Sofia Richie/Instagram

The dark chocolate locks are a major change for the It Girl, but we wouldn't be surprised if her big sis, Nicole Richie, is a fan already. After all, Nicole is a total hair chameleon herself.

There were no signs on Sofia's Insta of her new boyfriend, Scott Disick, but we've seen plenty of PDA from them as of late. The couple -- who made their May-December romance public in September -- wasn't afraid to show off their relationship while taking in Art Basel in Miami, Florida, earlier this month.

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Sofia Richie and Scott Disick together
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Sofia Richie and Scott Disick together
Happy Birthday babe! Thank you for being you. Love you
3rd wheeling
Happy Valentines babe 🌹
I’m on a whole new year vibe
The boat is way 2 long we had 2 chop it
Ready for 2018
Run away with it
LOS ANGELES, CA - DECEMBER 13: Sofia Richie and Scott Disick are seen on December 13, 2017 in Los Angeles, California. (Photo by Bauer-Griffin/GC Images)
MIAMI, FL - DECEMBER 08: Sofia Richie and Scott Disick are seen during Art Week Party at Sugar Factory American Brasserie on December 8, 2017 in Miami, Florida. (Photo by Alexander Tamargo/Getty Images for Sugar Factory)
MIAMI, FL - DECEMBER 08: Sofia Richie and Scott Disick are seen during Art Week Party at Sugar Factory American Brasserie on December 8, 2017 in Miami, Florida. (Photo by Alexander Tamargo/Getty Images for Sugar Factory)
MIAMI BEACH, FL - DECEMBER 06: Scott Disick and Sofia Richie attend DuJour's Jason Binn And WellNEST Celebrate Miami Beach's Art Basel Kick-Off at The Confidante on December 6, 2017 in Miami Beach, Florida. (Photo by Andrew Toth/Getty Images for Dujour)
MIAMI BEACH, FL - DECEMBER 07: (L-R) Sofia Richie, Scott Disick and Alec Monopoly attend Haute Living's VIP Pop-Up opening of Alec Monopoly from Art Life and David Yarrow from Maddox Gallery at Fleur De Lis Ballroom, Fontainebleau Miami Beach on December 7, 2017 in Miami Beach, Florida. (Photo by Romain Maurice/Getty Images for Haute Living)
LOS ANGELES, CA - OCTOBER 31: Sofia Richie and Scott Disick are seen on October 31, 2017 in Los Angeles, CA. (Photo by SMXRF/Star Max/GC Images)
LOS ANGELES, CA - SEPTEMBER 15: Sofia Richie and Scott Disick are seen on September 15, 2017 in Los Angeles, California. (Photo by BG002/Bauer-Griffin/GC Images)
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Scott + Sofia Richie spotted at a hotel in Miami on Thursday❤️
Scott + Sofia spotted on a beach in Miami on Saturday😍😍
LOS ANGELES, CA - SEPTEMBER 15: Sofia Richie and Scott Disick are seen on September 15, 2017 in Los Angeles, California. (Photo by BG002/Bauer-Griffin/GC Images)
Scott + Sofia Richie spotted at a hotel in Miami on Thursday❤️
NEW YORK, NY - SEPTEMBER 07: (L-R) Scott Disick, Sofia Richie and Josie Marie Canseco attend Kith Sport fashion show during New York Fashion Week at the Classic Car Club on September 7, 2017 in New York City. (Photo by Chance Yeh/Getty Images)
Scott + Sofia out in Miami yesterday💖
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