Kendall Jenner tearfully apologizes for controversial Pepsi ad in 'KUWTK' premiere: 'I felt so f--king stupid'

Kendall Jenner says she feels terrible for her involvement in the infamous political Pepsi commercial.

On Sunday's Keeping Up With the Kardashians season premiere, the 21-year-old model tearfully opened up about the controversial ad while talking with her sister, Kim Kardashian.

"I feel really bad that anyone was ever offended. I feel really bad that this was taken such a wrong way and I genuinely feel like s**t," Kendall shared, as the two laid together in her bedroom. 

The controversial commercial, which was first released in April and then almost immediately pulled by Pepsi, saw Kendall playing herself at a political protest and using soda to bring peace between racially diverse demonstrators and police officers.

33 PHOTOS
Kendall Jenner's most iconic NYFW looks
See Gallery
Kendall Jenner's most iconic NYFW looks
NEW YORK, NY - SEPTEMBER 07: TV personalities Kendall Jenner (L) and Kylie Jenner walk the runway the Evening Sherri Hill Spring 2013 Mercedes-Benz Fashion Week Show at Trump Tower on September 7, 2012 in New York City. (Photo by Michael Stewart/FilmMagic)
NEW YORK, NY - SEPTEMBER 07: TV personality Kendall Jenner walk the runway the Evening Sherri Hill Spring 2013 Mercedes-Benz Fashion Week Show at Trump Tower on September 7, 2012 in New York City. (Photo by Michael Stewart/FilmMagic)
NEW YORK, NY - SEPTEMBER 14: Kendall Jenner walks the runway at the Evening Sherri Hill Spring 2012 fashion show during Mercedes-Benz Fashion Week at Trump Tower Grand Corridor on September 14, 2011 in New York City. (Photo by Jeff Schear/Getty Images)
NEW YORK, NY - SEPTEMBER 07: Model Kendall Jenner walks the runway at the Diane Von Furstenberg fashion show during Mercedes-Benz Fashion Week Spring 2015 at Spring Studios on September 7, 2014 in New York City. (Photo by Peter Michael Dills/Getty Images)
NEW YORK, NY - FEBRUARY 06: Kendall Jenner and Kylie Jenner walk runway at The Heart Truth's Red Dress Collection Fall 2013 Mercedes-Benz Fashion Show at 499 Seventh Avenue on February 6, 2013 in New York City. (Photo by Charles Eshelman/FilmMagic)
NEW YORK, NY - SEPTEMBER 11: Kendall Jenner walks the runway at the Marc Jacobs fashion show during Mercedes-Benz Fashion Week Spring 2015 at Park Avenue Armory on September 11, 2014 in New York City. (Photo by Victor VIRGILE/Gamma-Rapho via Getty Images)
NEW YORK, NY - SEPTEMBER 08: (BRAZIL OUT, NEW YORK TIMES OUT, UK VOGUE OUT) Kendall Jenner walks the runway at the Donna Karan New York 30th Anniversary fashion show during Mercedes-Benz Fashion Week Spring 2015 on September 8, 2014 in New York City. (Photo by Victor VIRGILE/Gamma-Rapho via Getty Images)
NEW YORK, NY - SEPTEMBER 08: Kendall Jenner walks the runway at Tommy Hilfiger Women's fashion show during Mercedes-Benz Fashion Week Spring 2015 at Park Avenue Armory on September 8, 2014 in New York City. (Photo by Victor VIRGILE/Gamma-Rapho via Getty Images)
NEW YORK, NY - SEPTEMBER 08: Kendall Jenner walks the runway at Tommy Hilfiger Women's fashion show during Mercedes-Benz Fashion Week Spring 2015 at Park Avenue Armory on September 8, 2014 in New York City. (Photo by Victor VIRGILE/Gamma-Rapho via Getty Images)
NEW YORK, NY - FEBRUARY 17: Kendall Jenner walks the runway during the Vera Wang fall 2015 fashion show at 583 Park Avenue on February 17, 2015 in New York City. (Photo by Antonio de Moraes Barros Filho/FilmMagic)
NEW YORK, NY - FEBRUARY 17: Kendall Jenner walks the runway at the Marc By Marc Jacobs fashion show during Mercedes-Benz Fashion Week Fall 2015 at Pier 36 on February 17, 2015 in New York City. (Photo by Neilson Barnard/Getty Images)
NEW YORK, NY - FEBRUARY 17: Model Kendall Jenner walks the runway at the Oscar De La Renta fashion show during Mercedes-Benz Fashion Week Fall 2015 on February 17, 2015 in New York City. (Photo by Slaven Vlasic/Getty Images)
NEW YORK, NY - FEBRUARY 18: Kendall Jenner walks the runway at the Michael Kors fashion show during Mercedes-Benz Fashion Week Fall at Spring Studios on February 18, 2015 in New York City. (Photo by JP Yim/Getty Images for Michael Kors)
NEW YORK, NY - FEBRUARY 19: Kendall Jenner walks the runway during the Marc Jacobs fashion show during Fall 2015 Mercedes-Benz Fashion Week on February 19, 2015 in New York City. (Photo by Antonio de Moraes Barros Filho/FilmMagic)
NEW YORK, NY - SEPTEMBER 11: Kendall Jenner walks the runway at the Givenchy fashion show during the Spring Summer 2016 New York Fashion Week on September 11, 2015 in New York City. (Photo by Victor VIRGILE/Gamma-Rapho via Getty Images)
NEW YORK, NY - SEPTEMBER 13: Kendall Jenner walks the runway during Diane Von Furstenberg as a part of Spring 2016 New York Fashion Week at Spring Studios on September 13, 2015 in New York City. (Photo by Antonio de Moraes Barros Filho/FilmMagic)
NEW YORK, NY - SEPTEMBER 16: Kendall Jenner walks the runway during the Michael Kors show as a part of Spring 2016 New York Fashion Week at Spring Studios on September 16, 2015 in New York City. (Photo by Antonio de Moraes Barros Filho/FilmMagic)
NEW YORK, NY - SEPTEMBER 17: Kendall Jenner attends the Marc Jacobs Spring 2016 fashion show during New York Fashion Week at Ziegfeld Theater on September 17, 2015 in New York City. (Photo by Dimitrios Kambouris/Getty Images for Marc Jacobs)
NEW YORK, NY - FEBRUARY 16: Kendall Jenner walks the runway wearing Vera Wang Collection Fall 2016 during New York Fashion Week: The Shows at The Arc, Skylight at Moynihan Station on February 16, 2016 in New York City. (Photo by Frazer Harrison/Getty Images for NYFW: The Shows)
NEW YORK, NY - FEBRUARY 18: Model, Kendall Jenner, attends the Calvin Klein Collection Fall 2016 fashion show during New York Fashion Week at Spring Studios on February 18, 2016 in New York City. (Photo by Michael Loccisano/Getty Images)
NEW YORK, NY - FEBRUARY 17: Model Kendall Jenner walks the runway wearing Michael Kors Fall 2016 During New York Fashion Week: The Shows at Spring Studios on February 17, 2016 in New York City. (Photo by JP Yim/Getty Images For Michael Kors)
NEW YORK, NY - FEBRUARY 18: Model Kendall Jenner walks the runway wearing Marc Jacobs Fall 2016 during New York Fashion Week at Park Avenue Armory on February 18, 2016 in New York City. (Photo by Slaven Vlasic/Getty Images)
NEW YORK, NY - SEPTEMBER 10: Kendall Jenner walks the runway at the Alexander Wang fashion show during New York Fashion Week at Pier 94 on September 10, 2016 in New York City. (Photo by Presley Ann/Patrick McMullan via Getty Images)
Model Kendall Jenner walks the runway during the Michael Kors Spring 2017 Runway Show during New York Fashion Week in New York on September 14, 2016. / AFP / ANGELA WEISS (Photo credit should read ANGELA WEISS/AFP/Getty Images)
NEW YORK, NY - SEPTEMBER 14: Model Kendall Jenner walks the runway at the Ralph Lauren show at Skylight Clarkson Sq on September 14, 2016 in New York City. (Photo by Estrop/Getty Images)
NEW YORK, NY - SEPTEMBER 15: Model Kendall Jenner walks the runway at the Marc Jacobs fashion show durin New York Fashion Week at Hammerstein Ballroom on September 15, 2016 in New York City. (Photo by Slaven Vlasic/Getty Images)
NEW YORK, NY - FEBRUARY 11: Kendall Jenner walks the runway at Alexander Wang show during New York Fashion Wee on February 11, 2017 in New York City. (Photo by Antonio de Moraes Barros Filho/FilmMagic)
Model Kendall Jenner walks the runway for the Michael Kors collection during New York Fashion Week on February 15, 2017, in New York City. / AFP / Angela Weiss (Photo credit should read ANGELA WEISS/AFP/Getty Images)
NEW YORK, NY - FEBRUARY 09: Kendall Jenner walks the runway at La Perla fashion show Fall/Winter 2017-2018 Ready To Wear Show at SIR Stage 37 on February 9, 2017 in New York City. (Photo by Peter White/WireImage)
NEW YORK, NY - FEBRUARY 15: Kendall Jenner walks the runway for Ralph Lauren collection during New York Fashion Week on February 15, 2017 in New York City. (Photo by Slaven Vlasic/Getty Images)
NEW YORK, NY - FEBRUARY 15: Model Kendall Jenner attends the Anna Sui fashion show during February 2017 New York Fashion Week: The Shows at Gallery 1, Skylight Clarkson Sq on February 15, 2017 in New York City. (Photo by Michael Stewart/WireImage)
NEW YORK, NY - FEBRUARY 16: Kendall Jenner walks the runway at the Marc Jacobs Ready to Wear Fall Winter 2017-2018 fashion show on February 16, 2017 in New York City. (Photo by Victor VIRGILE/Gamma-Rapho via Getty Images)
HIDE CAPTION
SHOW CAPTION
of
SEE ALL
BACK TO SLIDE

WATCH: Kendall Jenner's Pepsi Protest Commercial Sparks Social Media Outrage

The commercial was slammed for commercializing political protests and rallies, and trivializing the tensions between minorities and law enforcement in America.

For starring in the ill-fated commercial, Kendall took a lot of heat and she admitted to her sister that she had "no idea how I'm going to bounce back from it."

"I didn't even know what to do," she said of the initial negative feedback that she faced when the ad was first aired.

"This is the first time you've had a scandal," Kim said, trying to comfort her sister. "This is your first real experience with something like this. It's OK…. This is just gonna be the biggest lesson learned for you."

"It's really depressing and it bothers me every single day," Kendall said.

EXCLUSIVE: Kim Kardashian Straight Up Calls Caitlyn Jenner a ‘Liar’ in 'KUWTK' Premiere

17 PHOTOS
Twitter reacts to Kendall Jenner's Pepsi commercial
See Gallery
Twitter reacts to Kendall Jenner's Pepsi commercial
I'm sure @pepsi already has an apology drafted. These companies are not THAT tone deaf. They're using controversy to their advantage
Ivanka: there! Now absolutely NOBODY can produce something more tone-deaf than me today Kendall: hold my Pepsi
"It's not a cola." [taps board] "It's the resistance." ... "Mr. Draper, for the last time, you no longer work here." https://t.co/FIAj4SfpDr
@KrisJenner @KendallJenner @pepsi that's it, kendall just fixed all social injustices. bless.
"Hi, I'm Rachel Dolezal for Crystal Pepsi"
Hell yeah I hope the militarized police force beats the shit out of me while enjoying a cool, refreshing Pepsi™ https://t.co/E7NgU9uTwS
they pepsi but do they peplisten
theory: that Kendall Jenner Pepsi ad is actually a Coke ad
When she thinks the can of Pepsi is going to stop you from pepper spraying the nearest person of color https://t.co/XMDfg8s02G
Black people to cops: Stop killing us Pepsi to Black people: But have you tried giving them soda? https://t.co/wTzYBcfOou
So you mean to tell me this whole time all we had to do was offer a cop a Pepsi and they wouldn't kill unarmed Blac… https://t.co/TEd2GZEVPC
You should have seen the rejected Pepsi commercial. https://t.co/1NR23KCuwk
"Kendall please! Give him a Pepsi!" https://t.co/IntFNmCpTr
who else is reminded of Dr Martin Luther King's famously resonant "I have a Pepsi" speech https://t.co/xX5h3it3d1
The worst part of the Pepsi commercial is when Kendall decides to protest racism by making a black woman hold her w… https://t.co/vVh4IQjFpi
The inoffensive generic protest signs in Pepsi's woke Kendall Jenner ad are hilarious. https://t.co/9t2h6YxCZL
HIDE CAPTION
SHOW CAPTION
of
SEE ALL
BACK TO SLIDE

In a solo interview with the KUWTK cameras, Jenner began to cry as she shared her side of the story.

"I would never purposely hurt someone, ever. And obviously if I knew this was gonna be the outcome, I would have never done something like this," Kendall explained as she wiped tears from her eyes. "But you don't know when you're in the moment."

"I felt so f**king stupid," she continued. "The [idea] that I would offend other people or hurt other people was definitely not the intent. And that's what got me the most."

WATCH: 'Keeping Up With the Kardashians' Season 14 Trailer: Kim's Having a Baby & Kourtney Has a Boyfriend!

When the commercial first aired, sources familiar with Jenner's contract with Pepsi told ET that she was "devastated" by the backlash, adding, " "This is the first controversial campaign she has been involved with. Even though she had nothing to do with the production and the message of the campaign, she will be blamed for this since she is the face."

The source also told ET that the commercial was only slated to air overseas, not in the U.S., but it ended up making the rounds online.

Keeping Up With the Kardashians airs Sundays at 9 p.m. ET/PT on E!

40 PHOTOS
Kim Kardashian out and about in 2017
See Gallery
Kim Kardashian out and about in 2017
NEW YORK, NY - SEPTEMBER 09: Kim Kardashian arrives at the Alexander Wang show during NYFW on September 9, 2017 in New York City. (Photo by Pierre Suu/GC Images)
NEW YORK, NY - SEPTEMBER 09: Kim Kardashian seen on September 9, 2017 in New York City. (Photo by Team GT/GC Images)
Kim Kardashian attends Harper's BAZAAR Celebration of 'ICONS By Carine Roitfeld' at The Plaza Hotel presented by Infor, Laura Mercier, Stella Artois, FUJIFILM and SWAROVSKI on September 8, 2017 in New York City. / AFP PHOTO / ANGELA WEISS (Photo credit should read ANGELA WEISS/AFP/Getty Images)
NEW YORK, NY - SEPTEMBER 08: Kim Kardashian West is seen leaving The Plaza Hotel on September 8, 2017 in New York City. (Photo by Gilbert Carrasquillo/GC Images)
NEW YORK, NY - SEPTEMBER 08: Kim Kardashian on September 8, 2017 in New York City. (Photo by Gotham/GC Images)
NEW YORK, NY - SEPTEMBER 07: Kim Kardashian seen on the streets of Manhattan on September 7, 2017 in New York City. (Photo by James Devaney/GC Images)
NEW YORK, NY - SEPTEMBER 06: Kim Kardashian West is seen on September 6, 2017 in New York City. (Photo by Marc Piasecki/GC Images)
NEW YORK, NY - SEPTEMBER 06: Kim Kardashian attends the Tom Ford Spring/Summer 2018 Runway Show at Park Avenue Armory on September 6, 2017 in New York City. (Photo by Dimitrios Kambouris/Getty Images for Tom Ford)
NEW YORK, NY - AUGUST 02: Kim Kardashian is seen walking in Soho on August 2, 2017 in New York City. (Photo by Raymond Hall/GC Images)
NEW YORK - AUGUST 01: Kim Kardashian and Kendall Jenner shop East Village thrift stores with their 2 bodyguards as Kim displays her chest in a see through tank top with army fatigue shorts on August 01, 2017 in New York, New York. (Photo by Josiah Kamau/BuzzFoto via Getty Images)
NEW YORK, NY - AUGUST 01: (EDITORS NOTE: Image contains nudity) Kim Kardashian and model Kendall Jenner are seen walking in Soho on August 1, 2017 in New York City. (Photo by Raymond Hall/GC Images)
BEVERLY HILLS, CA - JULY 20: Kim Kardashian at BALMAIN celebrates first Los Angeles boutique opening and Beats by Dre collaboration on July 20, 2017 in Beverly Hills, California. (Photo by Donato Sardella/Getty Images for BLAMAIN)
BEVERLY HILLS, CA - JULY 20: Kim Kardashian at BALMAIN celebrates first Los Angeles boutique opening and Beats by Dre collaboration on July 20, 2017 in Beverly Hills, California. (Photo by Stefanie Keenan/Getty Images for BALMAIN)
NEW YORK - JULY 11: Kim Kardashian seen leaving a photoshoot in Gramercy Park on July 11, 2017 in New York, New York. (Photo by Josiah Kamau/BuzzFoto via Getty Images)
NEW YORK - JULY 11: Kim Kardashian seen leaving a photoshoot in Gramercy Park on July 11, 2017 in New York, New York. (Photo by Josiah Kamau/BuzzFoto via Getty Images)
NEW YORK - JULY 10: Kim Kardashian gets dinner at Estiatorio Milos in Mid Town Manhattan on July 10, 2017 in New York, New York. (Photo by Josiah Kamau/BuzzFoto via Getty Images)
LOS ANGELES, CA - JUNE 20: Kim Kardashian West celebrates The Launch Of KKW Beauty on June 20, 2017 in Los Angeles, California. (Photo by Stefanie Keenan/Getty Images for Full Picture)
NEW YORK - JUNE 14: Kim Kardashian seen leaving her apartment in Soho on June 14, 2017 in New York, New York. (Photo by Josiah Kamau/BuzzFoto via Getty Images)
NEW YORK, NY - JUNE 13: Kim Kardashian is seen walking in Soho on June 13, 2017 in New York City. (Photo by Raymond Hall/GC Images)
NEW YORK, NY - JUNE 13: Kim Kardashian and a friend seen out in Manhattan on June 13, 2017 in New York City. (Photo by Robert Kamau/GC Images)
WATCH WHAT HAPPENS LIVE WITH ANDY COHEN -- Episode 14097 -- Pictured: Kim Kardashian -- (Photo by: Chris Haston/Bravo/NBCU Photo Bank via Getty Images)
NEW YORK, NY - MAY 15: TV personality Kim Kardashian attends the 2017 NBCUniversal Upfront at Radio City Music Hall on May 15, 2017 in New York City. (Photo by Jim Spellman/WireImage)
NEW YORK, NY - MAY 15: TV personality Kim Kardashian is seen in SoHo on May 15, 2017 in New York City. (Photo by Gotham/GC Images)
NEW YORK, NY - MAY 01: Kim Kardashian attends 'Rei Kawakubo/Comme des Gar�ns:Art of the In-Between' Costume Institute Gala at Metropolitan Museum of Art on May 1, 2017 in New York City. (Photo by Jackson Lee/FilmMagic)
HOLLYWOOD, CA - APRIL 12: Kim Kardashian arrives to the Los Angeles premiere of 'The Promise' at TCL Chinese Theatre on April 12, 2017 in Hollywood, California. (Photo by Tara Ziemba/Getty Images)
WEST HOLLYWOOD, CA - APRIL 02: Kim Kardashian arrives at the Daily Front Row's 3rd Annual Fashion Los Angeles Awards on April 2, 2017 in West Hollywood, California. (Photo by Steve Granitz/WireImage)
LOS ANGELES, CA - MARCH 02: Kim Kardashian is seen on March 2, 2017 in Los Angeles, CA. (Photo by Hollywood To You/Star Max/GC Images)
NEW YORK, NY - FEBRUARY 16: Kim Kardashian is seen walking in Midtown on February 16, 2017 in New York City. (Photo by Raymond Hall/GC Images)
BEVERLY HILLS, CA - MARCH 11: Television personality Kim Kardashian speaks onstage at the Family Equality Council's Impact Awards at the Beverly Wilshire Hotel on March 11, 2017 in Beverly Hills, California. (Photo by Rich Polk/Getty Images for Family Equality Council )
NEW YORK, NY - FEBRUARY 15: Kim Kardashian is seen on February 15, 2017 in New York City. (Photo by Marc Piasecki/GC Images)
NEW YORK - FEBRUARY 14: Kim Kardashian gets lunch at the Mercer Kitchen on February 14, 2017 in New York, New York. (Photo by Josiah Kamau/BuzzFoto via Getty Images)
NEW YORK, NY - FEBRUARY 14: Kim Kardashian is seen Soho on February 14, 2017 in New York City. (Photo by Raymond Hall/GC Images)
NEW YORK, NY - FEBRUARY 14: Kanye West and wife Kim Kardashian West are seen on February 14, 2017 in New York City. (Photo by Marc Piasecki/GC Images)
NEW YORK, NY - FEBRUARY 14: Kim Kardashian arrives at an hotel on February 14, 2017 in New York City. (Photo by Pierre Suu/GC Images)
NEW YORK, NY - FEBRUARY 13: Kim Kardashian and La La Anthony seen out in Manhattan on February 13, 2017 in New York City. (Photo by Robert Kamau/GC Images)
NEW YORK, NY - FEBRUARY 01: (L to R) Saint West, television personality Kim Kardashian West, and North West leave their Midtown Manhattan hotel on February 1, 2017 in New York City. (Photo by Raymond Hall/GC Images)
NEW YORK, NY - JANUARY 17: Kim Kardashian is seen walking in Midtown on January 17, 2017 in New York City. (Photo by Raymond Hall/GC Images)
NEW YORK - JANUARY 16: Kim Kardashian seen leaving her hotel enrought to the Set of 'Oceans 8' filming a Met Gala Scene at the 'The Met' on January 16, 2017 in New York, New York. (Photo by Josiah Kamau/BuzzFoto via Getty Images)
LOS ANGELES, CA - JANUARY 11: Kim Kardashian and Scott Disick are seen at LAX on January 11, 2017 in Los Angeles, California. (Photo by starzfly/Bauer-Griffin/GC Images)
HIDE CAPTION
SHOW CAPTION
of
SEE ALL
BACK TO SLIDE

 

Read Full Story

Sign up for Entertainment Insider by AOL to get the hottest pop culture news delivered straight to your inbox!

Subscribe to our other newsletters

Emails may offer personalized content or ads. Learn more. You may unsubscribe any time.