Taylor Swift loves brands, so her face will be on UPS trucks

Look at what Taylor Swift made UPS do.

The shipping company is plastering the star's face on the side of a select fleet of its trucks in celebration of a deal that makes UPS the official delivery partner for Swift's upcoming Reputation album.

Considering the dwindling number of people who buy physical CDs, it's not clear how valuable that honor really is. But in any case, Swift fans who snap a photo of the album-emblazoned vehicles and tag the company's account with the hashtag #TaylorSwiftDelivery will have a chance to win concert tickets.

UPS calls the partnership a meeting of "two cultural icons" in its press release.

Judging from Swift's album art and the content of her new single this week, speculation has swirled that Reputation will attack the media's obsession with her. But Swift has never had bad blood with the brands that adore her marketability.

The "Look What You Made Me Do" singer's corporate partnerships range from Apple and Diet Coke to the American Greetings Corporation (think birthday cards), and the city of New York.

See photos of Taylor Swift:

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Taylor Swift's best 2016 looks
LOS ANGELES, CA - FEBRUARY 15: Recording artist Taylor Swift performs onstage during The 58th GRAMMY Awards at Staples Center on February 15, 2016 in Los Angeles, California. (Photo by Kevin Winter/WireImage)
BEVERLY HILLS, CA - FEBRUARY 28: Recording artist Taylor Swift attends the 2016 Vanity Fair Oscar Party hosted By Graydon Carter at Wallis Annenberg Center for the Performing Arts on February 28, 2016 in Beverly Hills, California. (Photo by Jon Kopaloff/FilmMagic)
INGLEWOOD, CALIFORNIA - APRIL 03: Recording artist Taylor Swift attends the iHeartRadio Music Awards at The Forum on April 3, 2016 in Inglewood, California. (Photo by Steve Granitz/WireImage)
NEW YORK, NY - MAY 02: Taylor Swift attends the 'Manus x Machina: Fashion In An Age Of Technology' Costume Institute Gala at Metropolitan Museum of Art on May 2, 2016 in New York City. (Photo by John Shearer/Getty Images)
BEVERLY HILLS, CA - MAY 10: Taylor Swift arrives at the 64th Annual BMI Pop Awards at the Beverly Wilshire Four Seasons Hotel on May 10, 2016 in Beverly Hills, California. (Photo by Steve Granitz/WireImage)
NEW YORK, NY - AUGUST 31: Singer Taylor Swift is seen on August 31, 2016 in New York City. (Photo by XPX/Star Max/GC Images)
NEW YORK, NY - SEPTEMBER 07: Taylor Swift seen on the streets of Manhattan on September 7, 2016 in New York City. (Photo by James Devaney/GC Images)
NEW YORK, NY - SEPTEMBER 09: Taylor Swift leaves Tamarind restaurant on September 9, 2016 in New York City. (Photo by James Devaney/GC Images)
NEW YORK, NY - SEPTEMBER 16: Taylor Swift is seen in Tribeca on September 16, 2016 in New York City. (Photo by Alo Ceballos/GC Images)
NEW YORK, NY - SEPTEMBER 27: Taylor Swift is seen in the West Village on September 27, 2016 in New York City. (Photo by Alo Ceballos/GC Images)
NEW YORK, NY - SEPTEMBER 28: Taylor Swift is seen on September 28, 2016 in New York City. (Photo by Gardiner Anderson/Bauer-Griffin/GC Images)
NEW YORK, NY - OCTOBER 12: Taylor Swift seen on October 12, 2016 in New York City. (Photo by Raymond Hall/GC Images)
NEW YORK, NY - OCTOBER 12: Taylor Swift is seen outside 'Lovers Of Today on October 12, 2016 in New York City. (Photo by Raymond Hall/GC Images)
NEW YORK, NY - OCTOBER 13: Singer Taylor Swift is seen in Soho on October 13, 2016 in New York City. (Photo by Raymond Hall/GC Images)
NEW YORK, NY - NOVEMBER 07: Taylor Swift leaves Lourde's birthday party at ZZÃs Clam Bar on November 7, 2016 in New York City. (Photo by James Devaney/GC Images)
NASHVILLE, TN - NOVEMBER 02: Taylor Swift presents award onstage at the 50th annual CMA Awards at the Bridgestone Arena on November 2, 2016 in Nashville, Tennessee. (Photo by Erika Goldring/FilmMagic)
NEW YORK, NY - AUGUST 08: Singer Taylor Swift is seen walking in Soho on August 8, 2016 in New York City. (Photo by Raymond Hall/GC Images)
LOS ANGELES, CA - JULY 06: Taylor Swift and Tom Hiddleston are seen at LAX on July 06, 2016 in Los Angeles, California. (Photo by starzfly/Bauer-Griffin/GC Images)
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But UPS boasts that it's been friends with Swift since before she was (as) famous.

"On June 3, 2006, sixteen-year-old Taylor Swift and a few others gathered around boxes and boxes containing copies of her first single 'Tim McGraw,'"a spokesperson wrote in the press release. "UPS delivered those packages in 2006 and now, eleven years later will be delivering her new album to dedicated fans."

The Swift-themed trucks are set to hit cities across the country, starting with New York, Atlanta, and Nashville this weekend.


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