Taylor Swift to premiere video for ‘Look What You Made Me Do’ during MTV VMAs (Watch)

MTV today announced that Taylor Swift will premiere the music video for her new single, "Look What You Made Me Do," at the 2017 MTV Video Music Awards Sunday night. The unexpectedly dark song, from Swift's forthcoming album "Reputation," dropped late Thursday night after a week filled with teasers.

Swift dropped a teaser for the video via Instagram early Friday.

"'Look What You Made Her Do' makes the superstar sound like a tougher chick than the tougher chick we were already getting to know," wrote Variety's Chris Willman in his review of the song. "But there's also the undeniable element of Swift being a girl who just wants to have fun... the fun, that is, of playing around with her own fury."

Official #LWYMMDvideo world premiere. Sunday 8/27 at the @vmas.

A post shared by Taylor Swift (@taylorswift) on

Related Content Song Review: Taylor Swift's 'Look What You Made Me Do'

And while Swift's rival Kanye West seems to be the target of some barbs in the song, the VMAs will be hosted by another Swift arch-rival Katy Perry. The two have been carrying on a public feud since 2013 over Swift allegedly poaching several of Perry's dancers for her tour. At press time, Swift was not officially scheduled to appear at the show.

The 2017 VMAs will be broadcast live from the Forum in Inglewood, Calif. on Sunday, August 27th at 8:00 p.m. ET/PT.

Performers include Perry, "Video Vanguard" recipient Pink, Rod Stewart featuring DNCE, Ed Sheeran, Miley Cyrus, Kendrick Lamar, Demi Lovato, Thirty Seconds to Mars, Fifth Harmony featuring Gucci Mane, Shawn Mendes, Lorde, Logic featuring Khalid, Post Malone and Julia Michaels. "Pre-Show" performances will feature Bleachers, Khalid and Cardi B.

See photos from last year's VMAs:

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MTV VMAs 2016: Inside the show
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MTV VMAs 2016: Inside the show
US singer Rihanna accepts the Michael Jackson Video Vanguard Award, for her decade-long impact on music, pop culture, fashion, film and philanthropy, during the 2016 MTV Video Music Award at the Madison Square Garden in New York on August 28, 2016. / AFP / Jewel SAMAD (Photo credit should read JEWEL SAMAD/AFP/Getty Images)
(L-R) Jack Lawless, JinJoo Lee, Cole Whittle, and Joe Jonas of DNCE accept an award on stage during the 2016 MTV Video Music Award at the Madison Square Garden in New York on August 28, 2016. / AFP / Jewel SAMAD (Photo credit should read JEWEL SAMAD/AFP/Getty Images)
NEW YORK, NY - AUGUST 28: Mac Miller and Ariana Grande attend the 2016 MTV Video Music Awards at Madison Square Garden on August 28, 2016 in New York City. (Photo by Jeff Kravitz/FilmMagic)
Drake escorts Rihanna after presenting her with The Video Vanguard Award during the 2016 MTV Video Music Awards at the Madison Square Garden in New York on August 28, 2016. / AFP / Jewel SAMAD (Photo credit should read JEWEL SAMAD/AFP/Getty Images)
NEW YORK, NY - AUGUST 28: Rapper Flo Rida (L) and guest attend the 2016 MTV Video Music Awards at Madison Square Garden on August 28, 2016 in New York City. (Photo by Jeff Kravitz/FilmMagic)
Andrew Taggart and Halsey perform on stage during the 2016 MTV Video Music Award at the Madison Square Garden in New York on August 28, 2016. / AFP / Jewel SAMAD (Photo credit should read JEWEL SAMAD/AFP/Getty Images)
US singer Beyonce accepts an award on stage during the 2016 MTV Video Music Award at the Madison Square Garden in New York on August 28, 2016. / AFP / Jewel SAMAD (Photo credit should read JEWEL SAMAD/AFP/Getty Images)
Drake escorts Rihanna after presenting her with The Video Vanguard Award during the 2016 MTV Video Music Awards at the Madison Square Garden in New York on August 28, 2016. / AFP / Jewel SAMAD (Photo credit should read JEWEL SAMAD/AFP/Getty Images)
NEW YORK, NY - AUGUST 28: (EXCLUSIVE COVERAGE) (L-R) Laurie Hernandez, Aly Raisman, Rita Ora, Madison Kocian and Simone Biles pose backstage during the 2016 MTV Video Music Awards at Madison Square Garden on August 28, 2016 in New York City. (Photo by Jeff Kravitz/FilmMagic)
NEW YORK, NY - AUGUST 28: (L-R) Joe Jonas, Cole Whittle, Nick Jonas, JinJoo Lee, Jack Lawless pose with supermodel Naomi Campbell during the 2016 MTV Video Music Awards at Madison Square Garden on August 28, 2016 in New York City. (Photo by Jeff Kravitz/FilmMagic)
NEW YORK, NY - AUGUST 28: (L-R) Swizz Beatz, Alicia Keys, Chance the Rapper, Sean 'Diddy' Combs and Cassie attend the 2016 MTV Video Music Awards at Madison Square Garden on August 28, 2016 in New York City. (Photo by Jeff Kravitz/FilmMagic)
NEW YORK, NY - AUGUST 28: Recording artist Ty Dolla Sign (C) accepts the award for Best Collaboration from (L-R) Ally Brooke, Camila Cabello, Normandi Kordei, Dinah Jane Hansen, Lauren Jauregui of Fifth Harmony onstage during the 2016 MTV Video Music Awards at Madison Square Garden on August 28, 2016 in New York City. (Photo by Brian Ach/WireImage)
NEW YORK, NY - AUGUST 28: Frankie Grande takes a selfie with Fifth Harmony during the 2016 MTV Video Music Awards at Madison Square Garden on August 28, 2016 in New York City. (Photo by Jeff Kravitz/FilmMagic)
NEW YORK, NY - AUGUST 28: Recording artist Rihanna performs onstage during the 2016 MTV Video Music Awards at Madison Square Garden on August 28, 2016 in New York City. (Photo by Kevin Kane/FilmMagic)
NEW YORK, NY - AUGUST 28: Frankie J. Grande (L) and Ariana Grande attend the 2016 MTV Video Music Awards at Madison Square Garden on August 28, 2016 in New York City. (Photo by Jeff Kravitz/FilmMagic)
NEW YORK, NY - AUGUST 28: Singers Hailee Steinfeld (L) and Troye Sivan attend the 2016 MTV Video Music Awards Republic Records After Party on August 28, 2016 in New York City. (Photo by Kevin Mazur/WireImage)
NEW YORK, NY - AUGUST 28: (L-R) JinJoo Lee, Jack Lawles, Cole Whittle, and Joe Jonas of DNCE pose with singer Ariana Grande (C) duringthe 2016 MTV Video Music Awards Republic Records After Party on August 28, 2016 in New York City. (Photo by Kevin Mazur/WireImage)
NEW YORK, NY - AUGUST 28: Jimmy Fallon speaks onstage during the 2016 MTV Video Music Awards at Madison Square Garden on August 28, 2016 in New York City. (Photo by Jeff Kravitz/FilmMagic)
NEW YORK, NY - AUGUST 28: Kim Kardashian and Kanye West attend the 2016 MTV Video Music Awards at Madison Square Garden on August 28, 2016 in New York City. (Photo by Jeff Kravitz/FilmMagic)
NEW YORK, NY - AUGUST 28: Ariana Grande and Nicki Minaj perform onstage during the 2016 MTV Video Music Awards at Madison Square Garden on August 28, 2016 in New York City. (Photo by Jeff Kravitz/FilmMagic)
NEW YORK, NY - AUGUST 28: Britney Spears and G-Eazy perform onstage during the 2016 MTV Video Music Awards at Madison Square Garden on August 28, 2016 in New York City. (Photo by Jeff Kravitz/FilmMagic)
NEW YORK, NY - AUGUST 28: (L-R) Nicole Johnson, Michael Phelps, Kanye West and Kim Kardashian West pose backstage during the 2016 MTV Video Music Awards at Madison Square Garden on August 28, 2016 in New York City. (Photo by Kevin Mazur/WireImage)
NEW YORK, NY - AUGUST 28: Chance the Rapper reacts in the crowd during the 2016 MTV Video Music Awards at Madison Square Garden on August 28, 2016 in New York City. (Photo by Neilson Barnard/MTV1617/Getty Images for MTV)
NEW YORK, NY - AUGUST 28: Rapper Drake (L) and singer Rihanna speak onstage during the 2016 MTV Music Video Awards at Madison Square Garden on August 28, 2016 in New York City. (Photo by D Dipasupil/WireImage)
NEW YORK, NY - AUGUST 28: Rihanna and Drake pictured together during the 2016 MTV Video Music Awards at Madison Square Garden on August 28, 2016 in New York City. (Photo by Noam Galai/FilmMagic)
NEW YORK, NY - AUGUST 28: Madison Kocian, Aly Raisman, Simone Biles and Laurie Hernandez present an award to Beyonce onstage during the 2016 MTV Music Video Awards at Madison Square Gareden on August 28, 2016 in New York City. (Photo by John Shearer/Getty Images for MTV.com)
NEW YORK, NY - AUGUST 28: Ansel Elgort, Kanye West and Travis Mills attend the 2016 MTV Music Video Awards at Madison Square Gareden on August 28, 2016 in New York City. (Photo by John Shearer/Getty Images for MTV.com)
NEW YORK, NY - AUGUST 28: Frankie Grande and Cassie attend the 2016 MTV Video Music Awards at Madison Square Garden on August 28, 2016 in New York City. (Photo by Mike Coppola/MTV1617/Getty Images for MTV)
NEW YORK, NY - AUGUST 28: Jaden Smith and Kanye West attend the 2016 MTV Video Music Awards at Madison Square Garden on August 28, 2016 in New York City. (Photo by Mike Coppola/MTV1617/Getty Images for MTV)
NEW YORK, NY - AUGUST 28: Nathan Sykes attends the 2016 MTV Video Music Awards Pre-Show at Madison Square Garden on August 28, 2016 in New York City. (Photo by Jason Kempin/MTV1617/Getty Images for MTV)
NEW YORK, NY - AUGUST 28: Alicia Keys speaks onstage during the 2016 MTV Video Music Awards at Madison Square Garden on August 28, 2016 in New York City. (Photo by Mike Coppola/MTV1617/Getty Images for MTV)
NEW YORK, NY - AUGUST 28: Nick Jonas performs onstage during the 2016 MTV Video Music Awards at Madison Square Garden on August 28, 2016 in New York City. (Photo by Mike Coppola/MTV1617/Getty Images for MTV)
NEW YORK, NY - AUGUST 28: Kim Kardashian and Kanye West perform onstage during the 2016 MTV Video Music Awards at Madison Square Garden on August 28, 2016 in New York City. (Photo by Mike Coppola/MTV1617/Getty Images for MTV)
NEW YORK, NY - AUGUST 28: Ariana Grande performs onstage during the 2016 MTV Video Music Awards at Madison Square Garden on August 28, 2016 in New York City. (Photo by Theo Wargo/MTV1617/Getty Images for MTV)
NEW YORK, NY - AUGUST 28: Nick Jonas and Joe Jonas share a moment at the 2016 MTV Video Music Awards at Madison Square Garden on August 28, 2016 in New York City. (Photo by Kevin Mazur/WireImage)
NEW YORK, NY - AUGUST 28: Chance The Rapper attends the Press Room at the 2016 MTV Music Video Awards at Madison Square Garden on August 28, 2016 in New York City. (Photo by Dimitrios Kambouris/WireImage)
NEW YORK, NY - AUGUST 28: Britney Spears performs onstage during the 2016 MTV Video Music Awards at Madison Square Garden on August 28, 2016 in New York City. (Photo by Kevin Kane/FilmMagic)
NEW YORK, NY - AUGUST 28: Britney Spears performs onstage during the 2016 MTV Video Music Awards at Madison Square Garden on August 28, 2016 in New York City. (Photo by Jeff Kravitz/FilmMagic)
NEW YORK, NY - AUGUST 28: Singer Rita Ora and actor Ansel Elgort speak onstage during the 2016 MTV Video Music Awards at Madison Square Garden on August 28, 2016 in New York City. (Photo by Noam Galai/FilmMagic)
NEW YORK, NY - AUGUST 28: Ashley Graham and Kim Kardashian West share a moment at the 2016 MTV Video Music Awards at Madison Square Garden on August 28, 2016 in New York City. (Photo by Kevin Mazur/WireImage)
NEW YORK, NY - AUGUST 28: Mothers of gun violence Lesley McFadden, Gwen Carr, Wanda Johnson and Sybrina Fulton with Swizz Beatz and Alicia Keys at the 2016 MTV Video Music Awards at Madison Square Garden on August 28, 2016 in New York City. (Photo by Kevin Mazur/WireImage)
NEW YORK, NY - AUGUST 28: (L-R) Chance the Rapper, Michael Phelps and Jaden Smith attend the 2016 MTV Video Music Awards at Madison Square Garden on August 28, 2016 in New York City. (Photo by Jeff Kravitz/FilmMagic)
NEW YORK, NY - AUGUST 28: Amber Rose and Hailey Baldwin pose together at the 2016 MTV Music Video Awards at Madison Square Garden on August 28, 2016 in New York City. (Photo by D Dipasupil/WireImage)
NEW YORK, NY - AUGUST 28: Britney Spears attends the 2016 MTV Video Music Awards at Madison Square Garden on August 28, 2016 in New York City. (Photo by Larry Busacca/MTV1617/Getty Images for MTV)
NEW YORK, NY - AUGUST 28: Olympic athletes (L-R) Simone Biles, Aly Raisman, Laurie Hernandez and Madison Kocian pose with Kim Kardashian West (C) at the 2016 MTV Video Music Awards at Madison Square Garden on August 28, 2016 in New York City. (Photo by Kevin Mazur/WireImage)
NEW YORK, NY - AUGUST 28: Olympic athletes (L-R) Simone Biles, Aly Raisman, Laurie Hernandez and Madison Kocian pose with Kim Kardashian West (C) at the 2016 MTV Video Music Awards at Madison Square Garden on August 28, 2016 in New York City. (Photo by Kevin Mazur/WireImage)
NEW YORK, NY - AUGUST 28: Models Ashley Graham, Hailey Baldwin, and Joan Smalls pose together at the 2016 MTV Music Video Awards at Madison Square Garden on August 28, 2016 in New York City. (Photo by D Dipasupil/WireImage)
NEW YORK, NY - AUGUST 28: (L-R) Swizz Beatz, Alicia Keys and Nick Jonas attend the 2016 MTV Music Video Awards at Madison Square Gareden on August 28, 2016 in New York City. (Photo by John Shearer/Getty Images for MTV.com)
NEW YORK, NY - AUGUST 28: (L-R) Laurie Hernandez, Madison Kocian, Ariana Grande, Aly Raisman and Simone Biles attend the 2016 MTV Music Video Awards at Madison Square Gareden on August 28, 2016 in New York City. (Photo by John Shearer/Getty Images for MTV.com)
NEW YORK, NY - AUGUST 28: attends the 2016 MTV Music Video Awards at Madison Square Gareden on August 28, 2016 in New York City. (Photo by John Shearer/Getty Images for MTV.com)
NEW YORK, NY - AUGUST 28: Rihanna performs onstage during the 2016 MTV Video Music Awards at Madison Square Garden on August 28, 2016 in New York City. (Photo by Jeff Kravitz/FilmMagic)
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