Is Jay Z's new album being teased with '4:44' ads?

Is "4:44" a code for a new Jay Z album? That's what has the Internet speculating after the numbers, in an elemental black font over a salmon pink background have been appearing as a banner ad on a number of hip-hop websites, including Complex.com, Fader and Hypebeast.

Click on the ad and nothing happens, but check the source code on Complex's version of the ad and it's revealed the URL for the image contains the text "tidal-444" and "SuperHero," which has some speculating that's the name of the release, which has been in the works for months.

Jem Aswad/Variety

The mysterious numbers have also appeared on an outdoor advertising campaign in several New York City subway stations, coincidentally enough the Jay St. stop in Brooklyn as well as Times Square in the heart of Manhattan.

There have been rumblings of a new Jay Z album for several months, including an Instragram post from Swizz Beatz, which pictures him with Jigga alongside the caption, "AlbumModeZone."

Jay-Z and Beyonce have both attached significance to the number "4," sporting matching "IV" tattoos on their wedding, while Jay Z's birthday is December 4 and Beyonce's is September 4. Their daughter's name Blue Ivy (IV, the Roman numeral for 4). Others speculate it's the long-awaited Blueprint 4 or the :44 could mean the eagerly anticipated Jigga-Bey collab. Or could it be a reference to the birth of the couple's twins? One wag predicts a simultaneous album release and birth date. "Watch them drop it same night the twins are born and go diamond in one week," tweets Rap Press Secretary (@CAWBBBB).

It's been four years since Jay Z released his 12th solo album, "Magna Carta... Holy Grail," on July 4, 2013, via an exclusive Samsung promotion. The most recent Jay Z appearance was on Frank Ocean's "Biking," on which he rapped on the opening verse with Tyler, the Creator.

See photos of Jay-Z:

29 PHOTOS
Blue Ivy Jay Z Beyonce
See Gallery
Blue Ivy Jay Z Beyonce
INGLEWOOD, CA - AUGUST 24: (L-R) Blue Ivy Carter, recording artists Jay Z and Beyonce speak onstage during the 2014 MTV Video Music Awards at The Forum on August 24, 2014 in Inglewood, California. (Photo by MTV/MTV1415/Getty Images for MTV)
Janet and MJ
LOS ANGELES, CA - FEBRUARY 08: Recording artists Rihanna attends The 57th Annual GRAMMY Awards at STAPLES Center on February 8, 2015 in Los Angeles, California. (Photo by Jason Kempin/WireImage)
NEW YORK, NY - NOVEMBER 04: Beyonce Knowles and Blue Ivy Carter are seen in Midtown on November 4, 2014 in New York City. (Photo by Alo Ceballos/GC Images)
Happy Valentine's Day 🐝🐝💋💋
NEW YORK, NY - NOVEMBER 04: Beyonce Knowles and Blue Ivy Carter are seen in Midtown on November 4, 2014 in New York City. (Photo by Alo Ceballos/GC Images)
NEW YORK, NY - NOVEMBER 04: Beyonce and Blue Ivy Carter are seen on November 4, 2014 in New York City. (Photo by Alo Ceballos/GC Images)
Thank you San Fran! Your city is beautiful. It was the perfect place to complete the best tour of my life! Thank you to all the fans that supported our show. God bless🐝
NEW YORK, NY - DECEMBER 07: Beyonce Knowles, Jay-Z and Blue Ivy are seen on December 7, 2014 in New York City. (Photo by NCP/Star Max/GC Images)
NEW YORK, NY - NOVEMBER 04: Beyonce Knowles and Blue Ivy Carter are seen in Midtown on November 4, 2014 in New York City. (Photo by Alo Ceballos/GC Images)
INGLEWOOD, CA - AUGUST 24: (L-R) Blue Ivy Carter, recording artists Jay Z and Beyonce speak onstage during the 2014 MTV Video Music Awards at The Forum on August 24, 2014 in Inglewood, California. (Photo by MTV/MTV1415/Getty Images for MTV)
INGLEWOOD, CA - AUGUST 24: Blue Ivy Carter and Jay Z in the audience watching Beyonce perform during the 2014 MTV Video Music Awards at The Forum on August 24, 2014 in Inglewood, California. (Photo by Kevin Mazur/MTV1415/WireImage)
INGLEWOOD, CA - AUGUST 24: Blue Ivy Carter and Jay Z in the audience watching Beyonce perform during the 2014 MTV Video Music Awards at The Forum on August 24, 2014 in Inglewood, California. (Photo by Kevin Mazur/MTV1415/WireImage)
INGLEWOOD, CA - AUGUST 24: (L-R) Blue Ivy Carter, recording artists Jay Z, and Beyoncé performs onstage during the 2014 MTV Video Music Awards at The Forum on August 24, 2014 in Inglewood, California. (Photo by Jeff Kravitz/MTV1415/FilmMagic)
PARIS, FRANCE - JUNE 04: Jay Z and his baby Blue Ivy Carter arrive at the 'MEURICE' hotel on June 4, 2012 in Paris, France. (Photo by Marc Piasecki/FilmMagic)
NEW YORK CITY, NY - APRIL 12: Beyonce leaves her Midtown Manhattan office carrying her daughter Blue Ivy on April 12, 2012 in New York City, New York. (Photo by Josiah Kamau/BuzzFoto/FilmMagic)
NEW YORK, NY - MARCH 27: Beyonce Knowles and her daughter Blue Ivy Carter seen on the streets of Manhattan on March 27, 2012 in New York City. (Photo by James Devaney/WireImage)
Beyonce - BlackBerry Porsche P'9981
Beyonce poses with her three Grammys in the press room during the 57th annual Grammy Awards in Los Angeles, California on February 8, 2015. Beyonce won for Best R&B Song and Best R&B Performance with 'Drunk In Love,' her tale of marital bliss sung with her husband Jay-Z, as well as for the more technical Best Surround Sound Album. AFP PHOTO / FREDERIC J. BROWN (Photo credit should read FREDERIC J. BROWN/AFP/Getty Images)
LOS ANGELES - FEBRUARY 8: Jay-Z and Beyonce during The 57th Annual Grammy Awards, Sunday, Feb. 8, 2015 (8:00-11:30 PM, live ET/delayed PT) at STAPLES Center in Los Angeles and broadcast on the CBS Television Network. (Photo by Francis Specker/CBS via Getty Images)
Beyonce poses with her three Grammys in the press room during the 57th annual Grammy Awards in Los Angeles, California on February 8, 2015. Beyonce won for Best R&B Song and Best R&B Performance with 'Drunk In Love,' her tale of marital bliss sung with her husband Jay-Z, as well as for the more technical Best Surround Sound Album. AFP PHOTO / FREDERIC J. BROWN (Photo credit should read FREDERIC J. BROWN/AFP/Getty Images)
LOS ANGELES, CA - FEBRUARY 08: Recording artists Jay-Z (L) and Beyonce during The 57th Annual GRAMMY Awards at the STAPLES Center on February 8, 2015 in Los Angeles, California. (Photo by Lester Cohen/WireImage)
BEVERLY HILLS, CA - FEBRUARY 07: (Exclusive Coverage) Willow Smith, Beyonce and Jay Z attend the Roc Nation and Three Six Zero Pre-GRAMMY Brunch at Private Residence on February 7, 2015 in Beverly Hills, California. (Photo by Kevin Mazur/Getty Images For Roc Nation)
LOS ANGELES, CA - FEBRUARY 08: Recording artists Jay-Z, Beyonce (front) and Rita Ora (back R) during The 57th Annual GRAMMY Awards at the STAPLES Center on February 8, 2015 in Los Angeles, California. (Photo by Lester Cohen/WireImage)
BEVERLY HILLS, CA - FEBRUARY 07: (Exclusive Coverage) Beyonce and Jay Z attend the Roc Nation and Three Six Zero Pre-GRAMMY Brunch at Private Residence on February 7, 2015 in Beverly Hills, California. (Photo by Kevin Mazur/Getty Images For Roc Nation)
LOS ANGELES, CA - JANUARY 22: Recording artists Beyonce and Jay-Z attend a game between the Brooklyn Nets and Los Angeles Clippers on January 22, 2014 at STAPLES Center in Los Angeles, California. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and/or using this Photograph, user is consenting to the terms and conditions of the Getty Images License Agreement. Mandatory Copyright Notice: Copyright 2015 NBAE (Photo by Andrew D. Bernstein/NBAE via Getty Images)
HIDE CAPTION
SHOW CAPTION
of
SEE ALL
BACK TO SLIDE

Subscribe to Variety Newsletters and Email Alerts!


Read Full Story

Sign up for Entertainment Insider by AOL to get the hottest pop culture news delivered straight to your inbox!

Subscribe to our other newsletters

Emails may offer personalized content or ads. Learn more. You may unsubscribe any time.