No one messes with Rihanna. Specifically, the Rihanna Navy, the pop star's ride-or-die fanbase.
The Navy are raging online today, threatening to cancel their Apple Music subscriptions in droves, after Apple Senior Vice President Eddy Cue appeared to yell at Rihanna during Game 1 of the Warriors vs Cavaliers series.
Video of the incident went viral.
And the reactions were swift.
We reached out to Apple for comment, but have yet to receive a response as of press time. Cue, meanwhile, was quick to chalk the entire thing up to a misunderstanding.
Whether that denial is enough the assuage the growing anger of the Rihanna fanbase? Probably not.
Freia Lobo contributed reporting. LeBron James contributed to the beef.