Here’s how much FOX News is hurting without Bill O’Reilly


Fox News has had a rough couple of weeks since its split with Bill O'Reilly — and it's starting to show.

O'Reilly was fired on April 19 after news that he and the top cable network had paid $13 million to settle lawsuits accusing him of sexual harassment or other wrongdoing. (He denies it all.) Then, company co-president Bill Shine was ousted as part of the same purge. A few weeks later, Fox News founder Roger Ailes — who had stepped down under his own cloud of sexual harassment accusations — died.

Now, despite Sean Hannity's best — and often successful — efforts to draw viewers, the cable news giant is feeling the effects of a tough spring without O'Reilly.

25 PHOTOS
Bill O'Reilly through the years
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Bill O'Reilly through the years
NEW YORK, NY - OCTOBER 17: Talk Show Host Bill O'Reilly is seen on October 17, 2016 in New York City. (Photo by Patricia Schlein/Star Max/GC Images)
THE TONIGHT SHOW STARRING JIMMY FALLON -- Episode 0263 -- Pictured: (l-r) Bill O'Reilly and host Jimmy Fallon on May 14, 2015 -- (Photo by: Douglas Gorenstein/NBC/NBCU Photo Bank via Getty Images)
NEW YORK, NY - MARCH 23: Author Bill O'Reilly attends the 'Killing Jesus' World Premiere at Alice Tully Hall at Lincoln Center on March 23, 2015 in New York City. (Photo by Steve Mack/FilmMagic)
NEW YORK, NY - MARCH 23: (L-R) The cast of Nat Geo's 'Killing Jesus' Haaz Sleiman, Eoin Macken, Stephanie Leonidas, Alexis Rodney, Emmanuelle Chriqui, Joe Doyle, Chris Ryman and Kelsey Grammer pose with 'Killing Jesus' book author, Bill O'Reilly (C) at the red carpet event and world premiere of National Geographic Channel's 'Killing Jesus' at Alice Tully Hall on March 23, 2015 in New York City. (Photo by Brad Barket/Getty Images for National Geographic Channel)
NEW YORK, NY - MARCH 23: 'Killing Jesus' book author, Bill O'Reilly attends the red carpet event and world premiere of National Geographic Channel's 'Killing Jesus' at Alice Tully Hall on March 23, 2015 in New York City. (Photo by Paul Zimmerman/WireImage)
TODAY -- Pictured: Bill O'Reilly appears on NBC News' 'Today' show -- (Photo by: Peter Kramer/NBC/NBC NewsWire via Getty Images)
LATE NIGHT WITH SETH MEYERS -- Episode 0142-- Pictured: (l-r) Bill O'Reilly during an interview with host Seth Meyers on December 17, 2014 -- (Photo by: Lloyd Bishop/NBC/NBCU Photo Bank via Getty Images)
NEW YORK, NY - MAY 13: Bill O'Reilly (R) interviews Katie Couric during her visit to 'The O'Reilly Factor' at FOX Studios on May 13, 2014 in New York City. (Photo by D Dipasupil/Getty Images)
NEW YORK, NY - APRIL 09: Rob Lowe talks to host Bill O'Reilly at Fox News' 'The O'Reilly Factor' at Fox News Studios on April 9, 2014 in New York City. (Photo by Rob Kim/Getty Images)
WASHINGTON, DC - OCTOBER 28: Bill O'Reilly attends the National Geographic Channel's 'Killing Kennedy' World Premiere at The Newseum on October 28, 2013 in Washington, DC. (Photo by Kris Connor/Getty Images)
NEW YORK, NY - OCTOBER 16: TV personality Bill O'Reilly enters the 'Late Show With David Letterman' taping at the Ed Sullivan Theater on October 16, 2013 in New York City. (Photo by Ray Tamarra/WireImage)
NEW YORK, NY - MAY 14: Television host Bill O'Reilly is seen exiting'Good Morning America' studios on May 14, 2013 in New York City. (Photo by Raymond Hall/FilmMagic)
WASHINGTON, DC - FEBRUARY 27: Bill O'Reilly, host of FOX News Channel's The O'Reilly Factor, waits for the arrival of U.S. President Barack Obama during an event about Obama's 'My Brother's Keeper' initiative in the East Room at the White House February 27, 2014 in Washington, DC. As part of his 'Year of Action,' Obama announced a $200 million commitment from nine foundations to bolster the education and employment of young men and boys of color. (Photo by Chip Somodevilla/Getty Images)
THE TONIGHT SHOW STARRING JIMMY FALLON -- Episode 0170 -- Pictured: Author Bill O'Reilly on November 25, 2014 -- (Photo by: Douglas Gorenstein/NBC/NBCU Photo Bank via Getty Images)
NEW YORK, NY - JUNE 18: TV Personality Bill O'Reilly attends An Evening with Bill O'Reilly and Geraldo Rivera at 92nd Street Y on June 18, 2014 in New York City. (Photo by Mark Sagliocco/FilmMagic)
NEW YORK, NY - DECEMBER 04: Donald Trump and Bill O'Reilly attend the game between the New York Knicks and the Cleveland Cavaliers at Madison Square Garden on November 30, 2014 in New York City.NOTE TO USER: User expressly acknowledges and agrees that, by downloading and/or using this photograph, user is consenting to the terms and conditions of the Getty Images License Agreement. (Photo by Elsa/Getty Images)
NEW YORK, NY - JUNE 18: (L-R) TV Personalites Geraldo Rivera and Bill O'Reilly attend An Evening with Bill O'Reilly and Geraldo Rivera at 92nd Street Y on June 18, 2014 in New York City. (Photo by Mark Sagliocco/FilmMagic)
TODAY -- Pictured: Bill O'Reilly appears on NBC News' 'Today' show -- (Photo by: Peter Kramer/NBC/NBC NewsWire via Getty Images)
NEW YORK, NY - OCTOBER 16: Bill O'Reilly attends the 11th annual Giants of Broadcasting Honors at Gotham Hall on October 16, 2013 in New York City. (Photo by Noam Galai/WireImage)
THE VIEW - (10.1.13) Today's guest co-host is Jason Biggs ('Orange is the New Black.') Guests include Bill OReilly (author, Killing Jesus); Matt Long and Lorraine Bruce (ABC's 'Lucky 7') on ABC's 'The View.' 'The View' airs Monday-Friday (11:00 am-12:00 pm, ET) on the ABC Television Network. (Photo by Fred Lee/ABC via Getty Images) BARBARA WALTERS, BILL O'REILLY
Regis Philbin talks with Bill O'Reilly, of the O'Reilly Report, during the Court TV celebration of it's 10th anniversary at American Park inside Battery Park in New York City on July 18, 2001. photo by Gabe Palacio/ImageDirect
Bill O'Reilly attends the benefit for Homeless Children on November 16, 1989 at Letizia Restaurant in New York City. (Photo by Ron Galella, Ltd./WireImage)
THE TONIGHT SHOW WITH JAY LENO -- Episode 4420 -- Pictured: (l-r) Bill O'Reilly during an interview with host Jay Leno on March 1, 2013 -- (Photo by: Margaret Norton/NBC/NBCU Photo Bank via Getty Images)
TODAY -- Pictured: (l-r) Hoda Kotb, Kathie Lee Gifford and Bill O'Reilly appear on NBC News' 'Today' show -- (Photo by: Peter Kramer/NBC/NBC NewsWire via Getty Images)
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The Nielsen numbers don't lie. Here's how much the network has fallen this month, so far, compared to last month:

5 p.m.
Key 24-54 Demo: -19%, Total Viewers: -24%
6 p.m.
Demo: -8%, Viewers: -6%
7 p.m.
Demo: -4%, Viewers: -4%
8 p.m.
Demo: -5%, Viewers: -13%
9 p.m.
Demo: -11%, Viewers: -13%
10 p.m.
Demo: -6%, Viewers: -3%

Meanwhile, the key competition, CNN and MSNBC, are way up this month, so far, over last month.

If you're thinking, "but May isn't over," you're right — but Fox News would need to surge dramatically in the next few days to make up for its overall average decrease. And the Memorial Day long weekend usually doesn't encourage TV viewing.

Let's make sense of the above hour-by-hour breakdown, which starts before primetime but extends through it. Five o'clock was previously the home of "The Five," but it moved to 9 p.m. after O'Reilly got the ol' heave-ho.

O'Reilly was officially fired on April 19. His last actual on-air appearance was eight days earlier. In-between, he vacationed abroad as speculation about his future ran wild.

Tucker Carlson is doing his best to plug the hole O'Reilly left at 8, but he's lost 13 percent of Bill's overall audience members — just like "The Five" has done in Carlson's former time slot. The six, seven and 10 o'clock hours have all been steadier, but are clearly not immune to what is happening around them.

See photos of Tucker Carlson:

29 PHOTOS
Tucker Carlson through the years
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Tucker Carlson through the years
Tucker Carlson of the Weekly Standard during a CNN National Town Meeting on the Media discussing coverage of the White House sex scandal, Arlington, Virginia, January 28, 1998. (Photo by Richard Ellis/Getty Images)
Tucker Carlson at The Creative Coalitions' 'Freedon of the Press During Wartime' panel discussion at Chadwick Restaurant in Beverly Hills, Ca. Thursday, June 20, 2002. Photo by Kevin Winter/ImageDirect
Carl Bernstein, William Baldwin, Charles Koones, Tucker Carlson, Michael Isikoff and Peter Bart at The Creative Coalitions' 'Freedon of the Press During Wartime' panel discussion at Chadwick Restaurant in Beverly Hills, Ca. Thursday, June 20, 2002. Photo by Kevin Winter/ImageDirect
WASHINGTON - JUNE 4: (HOLLYWOOD REPORTER OUT)(L-R) U.S. Secretary of Transportation Norman Mineta, an unidentified member of his security detail, Democratic presidential candidate Reverend Al Sharpton, and CNN Crossfire host Tucker Carlson attend a CNN pre-party for the White House Radio and TV Correspondents Association annual dinner June 4, 2003 in Washington, DC. (Photo by Stefan Zaklin/Getty Images)
UNITED STATES - SEPTEMBER 15: Politicians Partisans and Parasites (Photo By Douglas Graham/Roll Call/Getty Images)
Tucker Carlson of Crossfire (Photo by Linda Spillers/WireImage for Bragman Nyman Cafarelli)
CENTURY CITY, CA - JULY 8: Talk show host Tucker Carlson attends the Television Critics Association Press Tour at the Westin Century Plaza Hotel on July 8, 2004 in Century City, California. (Photo by Frederick M. Brown/Getty Images).
UNITED STATES - JULY 27: CNN's Tucker Carlson, makes a phone call in a hallway in the Fleet Center, on the night Sen. John Edwards, D-N.C., was nominated as the vice presidential candidate,at Democratic National Convention 2004, in Boston. (Photo By Tom Williams/Roll Call/Getty Images)
NEW YORK - AUGUST 31: (L-R) Producer Lawrence O'Donnell, moderator Tucker Carlson and Governor Mike Huckabee of Arkansas take part in an Art$, Education and the 21st Century Economy panel discussion at Carolines August 31, 2004 in New York City. (Photo by Paul Hawthorne/Getty Images)
Tucker Carlson (Photo by Lawrence Lucier/FilmMagic)
Tucker Carlson and Patricia Duff during The 2005 Do Something BRICK Awards - Inside Arrivals at Capitale in New York City, New York, United States. (Photo by Robin Platzer/FilmMagic)
WASHINGTON - APRIL 29: (U.S. TABS & HOLLYWOOD REPORTER OUT) Tucker Carlson and Christopher Buckley attend the Creative Coalition and The Atlantic Media Company reception April 29, 2006 in Washington, DC. (Photo by Nancy Ostertag/Getty Images)
UNITED STATES - AUGUST 18: DANCING WITH THE STARS - Tucker Carlson, (right) MSNBC news anchor -- and often controversial -- conservative political TV pundit and columnist, will be partnered with professional dancer Elena Grinenko (left), who makes her series debut this season on ABC Television Network's 'Dancing with the Stars.' (Photo by James Sorensen/ABC via Getty Images)
UNITED STATES - SEPTEMBER 01: DANCING WITH THE STARS - Tucker Carlson, MSNBC news anchor -- and often controversial -- conservative political TV pundit and columnist, rehearses partnered with professional dancer Elena Grinenko, who makes her series debut this season on ABC Television Network's 'Dancing with the Stars.' (Photo by Talley Lach/ABC via Getty Images)
Tucker Carlson & Harry Hamlin (Photo by Ron Wolfson/WireImage for TMG (The Marketing Group))
Nick Kosovich, Vivica A. Fox, Tucker Carlson & Rashel Pouri (Photo by Ron Wolfson/WireImage for TMG (The Marketing Group))
TV Personality Tucker Carlson at the Field & Stream Magazine's Heroes of Conservation Awards Gala September 20, 2007 at the Museum of Natural History in New York City. (Photo by Mark Von Holden/WireImage)
WASHINGTON - APRIL 26: Tucker Carlson arrives for an after-party hosted by Bloomberg following the White House Correspondents' Association Dinner on April 26, 2008 in Washington, D.C. (Photo by Paul Morigi/WireImage)
MINNEAPOLIS, MN - SEPTEMBER 1: Tucker Carlson, Ariana Huffington, guest, guest and guest pose for a photo September 1, 2008 at the Nicollet Island Inn in Minneapolis, Minnesota. (Photo by Scott A. Schneider/WireImage)
UNITED STATES - SEPTEMBER 02: Tucker Carlson, a correspondent for General Electric Co.'s MSNBC unit, speaks during Rally for the Republic, an event in support of Ron Paul, a Republican representative from Texas who lost to Senator John McCain of Arizona in winning the Republican presidential nomination, at the Target Center in Minneapolis, Minnesota, U.S., on Tuesday, Sept. 2, 2008. The protest convention was held on day two of the Republican National Convention (RNC), which took place in nearby St. Paul. (Photo by Keith Bedford/Bloomberg via Getty Images)
WASHINGTON, DC - JANUARY 7: Tucker Carlson, a conservative pundit, at the office of the new website, the Daily Caller, on January 6, 2010, in Washington, DC. The site, at which Carlson is the editor-in-cheif, has been branded as a 'conservative Huffington Post.' (Photo by Jahi Chikwendiu/The Washington Post via Getty Images)
UNITED STATES - FEBRUARY 09: Tucker Carlson of CNN, checks his messages on North Capitol Street, NW, Feb. 09, 2010. (Photo By Tom Williams/Roll Call/Getty Images)
GOOD MORNING AMERICA - The Huffington PostÃs Arianna Huffington and Fox News Contributor Tucker Carlson join the ÃMorning Mixà to discuss current events on 'Good Morning America,' 9.9.10, airing on the ABC Television Network. (Photo by Donna Svennevik/ABC via Getty Images) TUCKER CARLSON, ARIANNA HUFFINGTON
NEW YORK, NY - DECEMBER 4: FOX News meteorologist Rick Reichmuth (L) and FOX & Friends Weekend co-host Tucker Carlson attend 'FOX & Friends Christmas Special' 2013 at FOX Studios on December 4, 2013 in New York City. (Photo by Rob Kim/Getty Images)
NEW YORK, NY - OCTOBER 31: (L-R) 'FOX & Friends' co-hosts Steve Doocy as Captain America, Kimberly Guilfoyle as Wonder Woman, Tucker Carlson as The Incredible Hulk and Maria Molina as Bat Girl attend 'FOX & Friends'' 2014 Halloween Celebration at FOX Plaza on October 31, 2014 in New York City. (Photo by Slaven Vlasic/Getty Images)
NEW YORK, NY - APRIL 02: (L-R) Tucker Carlson, Elisabeth Hasselbeck, actress Bella Thorne and Brian Kilmeade pose onstage during 'Fox & Friends' at FOX Studios on April 2, 2015 in New York City. (Photo by Noam Galai/Getty Images)
NEW YORK, NY - JUNE 02: (L-R) Tucker Carlson, Billy Ray Cyrus, Ainsley Earhardt and Brian Kilmeade appear on a cooking segment of 'Fox & Friends' at FOX Studios on June 2, 2016 in New York City. (Photo by Rob Kim/Getty Images)
NEW YORK, NY - JULY 01: Musician Trace Adkins (2nd L) talks with co-hosts Tucker Carlson (L), Clayton Morris (2nd R) and Ainsley Earhard during 'FOX & Friends' All American Concert Series outside of FOX Studios on July 1, 2016 in New York City. (Photo by Michael Loccisano/Getty Images)
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More evidence that the "O'Reilly Factor" exit was the key factor in Fox News' decline? Fox News was rising in the month before his ouster.

All three cable news networks grew from March to April in both total day and primetime for the key demo and among total viewers. Fox News wasn't gaining as aggressively as CNN and MSNBC, but it was growing.

Year-over-year, the picture looks a little better for Fox News. It's impossible to make an apples-to-apples comparison, since last year included a presidential election, and this year includes the constant drama of a Donald Trump presidency. But MSNBC, CNN and Fox News are all up this March, April and May compared to the same months last year — with Fox News gaining a little less than the others.

Of course, that's partly because Fox has less room for improvement. It's dominated cable news for most of this century, and has led for 20 straight weeks across the total-day viewership metric.

Fox News is still a ratings behemoth, thanks in part to Hannity at 10. Of course, O'Reilly went down soon after advertisers began abandoning his show, just as some are now doing with Hannity.

Read original story Here's How Much Fox News Is Hurting Without Bill O'Reilly At TheWrap

See photos of Sean Hannity:
20 PHOTOS
Sean Hannity through the years
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Sean Hannity through the years

Fox News host Sean Hannity is seen in the White House briefing room in Washington, DC, on January 24, 2017.

(NICHOLAS KAMM/AFP/Getty Images)

Conservative TV and radio personality Sean Hannity gestures during remarks during the opening day of the Conservative Political Action Conference (CPAC), an annual gathering of conservative politicians, journalists and celebrities at National Harbor, Maryland, U.S., February 22, 2017.

(REUTERS/Mike Theiler)

Fox News television personality and political commentator Sean Hannity speaks with White House Press Secretary Sean Spicer in the James Brady Press Briefing Room at the White House, January 24, 2017 in Washington, DC. Spicer held his second daily briefing on Tuesday afternoon.

(Photo by Drew Angerer/Getty Images)

Conservative TV and radio personality Sean Hannity (R) welcomes White House advisor Kellyanne Conway to his show being broadcast during the opening day of the Conservative Political Action Conference (CPAC), an annual gathering of conservative politicians, journalists and celebrities, at National Harbor, Maryland, U.S. February 22, 2017.

(REUTERS/Mike Theiler)

Sean Hannity of Fox News takes a selfie with Republican U.S. presidential candidate Ted Cruz and a young fan during a campaign event at Arizona Christian University in Phoenix, Arizona March 18, 2016.

(REUTERS/Nancy Wiechec)

Sean Hannity attends day 6 of the 2016 US Open at USTA Billie Jean King National Tennis Center on September 3, 2016 in the Queens borough of New York City.

(Photo by Jean Catuffe/GC Images)

Jeb Bush speaks while being interviewed by Fox News TV host Sean Hannity (L) at the Conservative Political Action Conference (CPAC) at National Harbor in Maryland February 27, 2015.

9REUTERS/Kevin Lamarque)

WWII Veteran Jack ten Napel, Sean Hannity, and Kirt Webster attend the Charlie Daniels 2015 Volunteer Jam at Bridgestone Arena on August 12, 2015 in Nashville, Tennessee.

(Photo by Rick Diamond/Getty Images for Webster Public Relations)

Sean Hannity (R) interviews former Vice President Dick Cheney (L) and his daughter Liz Cheney (C) regarding their new book at FOX News Channel's 'Hannity at FOX Studios on August 31, 2015 in New York City.

(Photo by Paul Zimmerman/Getty Images)

Sean Hannity attends as U.S. Senator Marco Rubio announces his candidacy for the Republican presidential nomination At The Freedom Tower at Freedom Tower on April 13, 2015 in Miami, Florida.

(Photo by Larry Marano/FilmMagic)

Fox News Channel anchor Sean Hannity poses for photographs as he sits on the set of his show "Hannity" at the Fox News Channel's studios in New York City, October 28, 2014.

(REUTERS/Mike Segar)

Willie Robertson and Sean Hannity attend day 11 of the 2014 US Open at USTA Billie Jean King National Tennis Center on September 4, 2014 in New York City.

(Photo by Uri Schanker/GC Images)

Fox News Channel anchor Sean Hannity poses for photographs as he sits on the set of his show "Hannity" at the Fox News Channel's studios in New York City, October 28, 2014.

(REUTERS/Mike Segar)

Former presidential candidate Herman Cain, Sean Hannity conservative talk show host, Honoree Neal Boortz and Comedian Jeff Foxworthy backstage for The Boortz Happy Ending at The Fox Theater on January 12, 2013 in Atlanta, Georgia.

(Photo by Rick Diamond/Getty Images for WSB Radio)

Jeff Foxworthy and Sean Hannity during the FOX News 'Hannity with Sean Hannity' 15th anniversary show at Olympic Centennial Park on October 6, 2011 in Atlanta, Georgia.

(Photo by Chris McKay/Getty Images)

Sean Hannity speaks during the 5th Annual Values Voter Summit at the Omni Shoreham Hotel on September 17, 2010 in Washington, DC.

(Photo by Kris Connor/WireImage)

Talk show host Sean Hannity (left) shakes hands with Roy Innis, National Chairman of the Congress of Racial Equality, during the 21st annual CORE Dr. Martin Luther King Jr. Ambassadorial Awards Dinner at the New York Hilton Hotel & Towers.

(Photo by Richard Corkery/NY Daily News Archive via Getty Images)

Sean Hannity and Larry Elder during Sean Hannity ABC Radio Show West Coast Broadcast at Redondo Beach Performing Art Center in Redondo Beach, California, United States.

(Photo by Mark Sullivan/WireImage)

ABC Radio talk host Sean Hannity does his show live in front of an audience as Talkradio 790 KABC presents the 'Hannitization Tour '03 Sean Hannity Live!' at the Redondo Beach Performing Arts Center on March 6, 2003 in Redondo Beach, California.

(Photo by Kevin Winter/Getty Images)

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