Cannes: Netflix's first screening's technical malfunction booed


In an amusing irony, the first press screening for Netflix's competition film Okjawas marred by a cinema technology malfunction.

The film appeared misframed on the big screen, which hadn't been masked properly, resulting in the top and the bottom sections of the imge being cut off. The tech problems quickly led to boos from the assembled international press corps. Shortly after the film began, the screening was abruptly suspended.

The technical malfunction lasted approximately 15 minutes before the film was restarted and correctly projected. The crowd both cheered and booed when Netflix's logo re-appeared on the screen.

Some in the crowd could instantly be overheard speculating that it was intentional and a conspiracy to sabotage Netflix.

43 PHOTOS
Cannes Film Festival 2017: Day 2
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Cannes Film Festival 2017: Day 2
CANNES, FRANCE - MAY 18: Model Emily Ratajkowski attends the 'Loveless (Nelyubov)' screening during the 70th annual Cannes Film Festival at Palais des Festivals on May 18, 2017 in Cannes, France. (Photo by Gisela Schober/Getty Images)
CANNES, FRANCE - MAY 18: Tallia Storm attends the 'Loveless (Nelyubov)' screening during the 70th annual Cannes Film Festival at Palais des Festivals on May 18, 2017 in Cannes, France. (Photo by Venturelli/WireImage)
CANNES, FRANCE - MAY 18: Lady Victoria Hervey attends the 'Loveless (Nelyubov)' screening during the 70th annual Cannes Film Festival at Palais des Festivals on May 18, 2017 in Cannes, France. (Photo by Venturelli/WireImage)
CANNES, FRANCE - MAY 18: Susan Sarandon attends the 'Nelyobov (Loveless)' screening during the 70th annual Cannes Film Festival at Palais des Festivals on May 18, 2017 in Cannes, France. (Photo by Antonio de Moraes Barros Filho/FilmMagic)
CANNES, FRANCE - MAY 18: Actress Robin Wright of The Dark of Night attends the 'Loveless (Nelyubov)' screening during the 70th annual Cannes Film Festival at Palais des Festivals on May 18, 2017 in Cannes, France. (Photo by Dominique Charriau/WireImage)
French actress Jeanne Balibar (L) and French director Mathieu Amalric pose as they arrive on May 18, 2017 for the screening of the film 'Barbara' at the 70th edition of the Cannes Film Festival in Cannes, southern France. / AFP PHOTO / Valery HACHE (Photo credit should read VALERY HACHE/AFP/Getty Images)
CANNES, FRANCE - MAY 18: Petra Nemcova attends the 'Loveless (Nelyubov)' screening during the 70th annual Cannes Film Festival at Palais des Festivals on May 18, 2017 in Cannes, France. (Photo by Venturelli/WireImage)
CANNES, FRANCE - MAY 18: Lily Donaldson attends the 'Loveless (Nelyubov)' screening during the 70th annual Cannes Film Festival at Palais des Festivals on May 18, 2017 in Cannes, France. (Photo by Gisela Schober/Getty Images)
CANNES, FRANCE - MAY 18: Model Adriana Lima attends the 'Loveless (Nelyubov)' screening during the 70th annual Cannes Film Festival at Palais des Festivals on May 18, 2017 in Cannes, France. (Photo by Dominique Charriau/WireImage)
CANNES, FRANCE - MAY 18: Winnie Harlow attends the 'Loveless (Nelyubov)' screening during the 70th annual Cannes Film Festival at Palais des Festivals on May 18, 2017 in Cannes, France. (Photo by Dominique Charriau/WireImage)
CANNES, FRANCE - MAY 18: Former French Minister of Culture and Communications Fleur Pellerin attends the 'Loveless (Nelyubov)' screening during the 70th annual Cannes Film Festival at Palais des Festivals on May 18, 2017 in Cannes, France. (Photo by Venturelli/WireImage)
CANNES, FRANCE - MAY 18: Designer Peter Dundas attends the 'Loveless (Nelyubov)' screening during the 70th annual Cannes Film Festival at Palais des Festivals on May 18, 2017 in Cannes, France. (Photo by Dominique Charriau/WireImage)
CANNES, FRANCE - MAY 18: Deepika Padukone attends the 'Loveless (Nelyubov)' screening during the 70th annual Cannes Film Festival at Palais des Festivals on May 18, 2017 in Cannes, France. (Photo by Dominique Charriau/WireImage)
CANNES, FRANCE - MAY 18: Thylane Blondeau attends the 'Loveless (Nelyubov)' screening during the 70th annual Cannes Film Festival at Palais des Festivals on May 18, 2017 in Cannes, France. (Photo by Gisela Schober/Getty Images)
CANNES, FRANCE - MAY 18: Charlotte Carroll attends an event at Nikki Beach welcoming 'Wonderstruck' to its iconic pop-up venue during the 70th annual Cannes Film Festival on May 18, 2017 in Cannes, France. Guests enjoyed a 'Belle Epoque' champagne cocktail by Perrier Jouet. (Photo by David M Benett/Dave Benett/Getty Images for Nikki Beach)
CANNES, FRANCE - MAY 18: Tallia Storm attends Magnum party during the 70th annual Cannes Film Festival at Magnum Beach on May 18, 2017 in Cannes, France. (Photo by Venturelli/WireImage)
CANNES, FRANCE - MAY 18: Sita Abellan attends Magnum party during the 70th annual Cannes Film Festival at Magnum Beach on May 18, 2017 in Cannes, France. (Photo by Venturelli/WireImage)
CANNES, FRANCE - MAY 18: Xenia Tchoumitcheva attends Magnum party during the 70th annual Cannes Film Festival at Magnum Beach on May 18, 2017 in Cannes, France. (Photo by Venturelli/WireImage)
CANNES, FRANCE - MAY 18: Guest attends the 'Loveless (Nelyubov)' screening during the 70th annual Cannes Film Festival at Palais des Festivals on May 18, 2017 in Cannes, France. (Photo by George Pimentel/WireImage)
CANNES, FRANCE - MAY 18: Tallia Storm and Tessie Hartmann attend Magnum party during the 70th annual Cannes Film Festival at Magnum Beach on May 18, 2017 in Cannes, France. (Photo by Venturelli/WireImage)
CANNES, FRANCE - MAY 18: Svetlana Ustinova attends the 'Loveless (Nelyubov)' screening during the 70th annual Cannes Film Festival at Palais des Festivals on May 18, 2017 in Cannes, France. (Photo by George Pimentel/WireImage)
CANNES, FRANCE - MAY 18: Hofit Golan attends the 'Loveless (Nelyubov)' screening during the 70th annual Cannes Film Festival at Palais des Festivals on May 18, 2017 in Cannes, France. (Photo by George Pimentel/WireImage)
CANNES, FRANCE - MAY 18: Michelle Williams attends an event at Nikki Beach welcoming 'Wonderstruck' to its iconic pop-up venue during the 70th annual Cannes Film Festival on May 18, 2017 in Cannes, France. Guests enjoyed a 'Belle Epoque' champagne cocktail by Perrier Jouet. (Photo by David M Benett/Dave Benett/Getty Images for Nikki Beach)
CANNES, FRANCE - MAY 18: Priscilla Betti attends the 'Loveless (Nelyubov)' screening during the 70th annual Cannes Film Festival at Palais des Festivals on May 18, 2017 in Cannes, France. (Photo by George Pimentel/WireImage)
CANNES, FRANCE - MAY 18: Gianna Simone attends the 'Loveless (Nelyubov)' screening during the 70th annual Cannes Film Festival at Palais des Festivals on May 18, 2017 in Cannes, France. (Photo by George Pimentel/WireImage)
CANNES, FRANCE - MAY 18: Janine Jackowski attends 'Western' Photocall during the 70th annual Cannes Film Festival at Palais des Festivals on May 18, 2017 in Cannes, France. (Photo by Stephane Cardinale - Corbis/Corbis via Getty Images)
CANNES, FRANCE - MAY 18: Michelle Williams attends the 'Wonderstruck ' screening during the 70th annual Cannes Film Festival at Palais des Festivals on May 18, 2017 in Cannes, France. (Photo by Anthony Harvey/FilmMagic)
CANNES, FRANCE - MAY 18: Actress Julianne Moore attends the 'Wonderstruck' screening during the 70th annual Cannes Film Festival at Palais des Festivals on May 18, 2017 in Cannes, France. (Photo by George Pimentel/WireImage)
CANNES, FRANCE - MAY 18: Amber Valletta attends the 'Wonderstruck' screening during the 70th annual Cannes Film Festival at Palais des Festivals on May 18, 2017 in Cannes, France. (Photo by Pascal Le Segretain/Getty Images)
CANNES, FRANCE - MAY 18: Hana Sugisaki attends the 'Blade Of The Immortal (Mugen No Junin)' photocall during the 70th annual Cannes Film Festival at Palais des Festivals on May 18, 2017 in Cannes, France. (Photo by Matthias Nareyek/Getty Images)
CANNES, FRANCE - MAY 18: Kate Gorney attends the 'Wonderstruck' screening during the 70th annual Cannes Film Festival at Palais des Festivals on May 18, 2017 in Cannes, France. (Photo by Stephane Cardinale - Corbis/Corbis via Getty Images)
CANNES, FRANCE - MAY 18: Sandrine Kiberlain attends Jury Camera D'Or Photocall during the 70th annual Cannes Film Festival at Palais des Festivals on May 18, 2017 in Cannes, France. (Photo by Matthias Nareyek/Getty Images)
CANNES, FRANCE - MAY 18: T.J. Miller and Kate Gorney attend the 'Wonderstruck' screening during the 70th annual Cannes Film Festival at Palais des Festivals on May 18, 2017 in Cannes, France. (Photo by Pascal Le Segretain/Getty Images)
CANNES, FRANCE - MAY 18: Giulio Base and Tiziana Rocca attend the 'Wonderstruck' screening during the 70th annual Cannes Film Festival at Palais des Festivals on May 18, 2017 in Cannes, France. (Photo by Matthias Nareyek/Getty Images)
CANNES, FRANCE - MAY 18: Uma Thurman attends Jury Un Certain Regard Photocall during the 70th annual Cannes Film Festival at Palais des Festivals on May 18, 2017 in Cannes, France. (Photo by Ki Price/Getty Images)
CANNES, FRANCE - MAY 18: Janine Jackowski attends 'Western' Photocall during the 70th annual Cannes Film Festival at Palais des Festivals on May 18, 2017 in Cannes, France. (Photo by Venturelli/WireImage)
CANNES, FRANCE - MAY 18: Designer Sandy Powell attends the 'Wonderstruck' screening during the 70th annual Cannes Film Festival at Palais des Festivals on May 18, 2017 in Cannes, France. (Photo by Venturelli/WireImage)
CANNES, FRANCE - MAY 18: Michelle Williams attends the 'Wonderstruck' photocall during the 70th annual Cannes Film Festival at Palais des Festivals on May 18, 2017 in Cannes, France. (Photo by Anthony Harvey/FilmMagic)
CANNES, FRANCE - MAY 18: Actress Elle Fanning is spotted during the 70th annual Cannes Film Festival on May 18, 2017 in Cannes, France. (Photo by Marc Piasecki/GC Images)
CANNES, FRANCE - MAY 18: Actress Susan Sarandon is spotted during the 70th annual Cannes Film Festival on May 18, 2017 in Cannes, France. (Photo by Marc Piasecki/GC Images)
CANNES, FRANCE - MAY 18: Jessica Chastain is spotted at Hotel Martinez during the 70th annual Cannes Film Festival at on May 18, 2017 in Cannes, France. (Photo by Jacopo Raule/GC Images)
CANNES, FRANCE - MAY 17: Jessica Chastain attends the Jury photocall during the 70th annual Cannes Film Festival at Palais des Festivals on May 17, 2017 in Cannes, France. (Photo by Tony Barson/FilmMagic)
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A Netflix representative declined to comment. A source close to the film said it was actually the curtain that malfunctioned. The festival later in the morning apologized for the snafu.

After the screening, the film earned a brief round of applause from the press in the audience.

This year's Cannes festival is a landmark moment for Netflix, which has two titles in the competition lineup (Bong Joon Ho's Okja and The Meyerowitz Stories from Noah Baumbach). Cinema purists have said this sets a dangerous precedent, however, since the films won't be getting a major theatrical release in most markets and instead will be streamed to small screens worldwide.

Festival organizers last week unveiled a new requirement for competition films to have traditional theatrical distribution in French theaters after the French Cinema Federation (FNCF) objected to the inclusion of the two Netflix films in Cannes' official selection. Netflix CEO Reed Hastings hit back with a post on Facebook, saying: "The establishment [is] closing ranks against us."

22 PHOTOS
The most outrageous looks ever at the Cannes Film Festival
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The most outrageous looks ever at the Cannes Film Festival

Adriana Karembeu in 2001

The model definitely attracted attention with this cotton ball-inspired gown.

(Photo: Getty)

Milla Jovovich in 2003

The actress opted for a NSFW outfit for the red carpet. What was she thinking?!

(Photo: Getty)

Madonna in 2008

Nice try! While we appreciate the look Madge was trying to for in this dress, the Old Hollywood-inspired number underwhelmed.

(Photo: Getty)

Larisa Katz in 2010

Talk about making an entrance! Katz's look is truly a work of art -- in a bad way.

(Photo: Getty)

Larisa Katz in 2010 

The fashion designer continued her streak of weird looks with this plastic mess. 

(Photo: Getty)

Linda Marraccini in 2010

Wowza! We never realized lime green could look that awful.

(Photo: Getty)

Bjork in 2010

Of course the pop star never fails to turn heads with her outrageous looks. This time, she looks like a gigantic flower.

(Photo: Getty)

Adriana Karembeu in 2011

This gown is a big pink taffeta mess! Karembeu looks like a giant fluff of cotton candy in this outrageous dress.

(Photo: Getty)

Florence Welch in 2013

Polka dot patterns are incredibly hard to pull off -- and we think Welch realized that after this red carpet disaster.

(Photo: Getty)

Larisa Katz in 2013

Wowza, she looks like a giant molecule!

(Photo: Getty)

Laetitia Casta in 2013

We have no words for this totally weird ensemble. If only Casta could use those wings to fly away ... 

(Photo: Getty)

Elena Lenina in 2013

This teal ensemble was ruined by Lenina's incredibly bizarre hairstyle. How much hairspray was needed for this look?!

(Photo: Getty)

Paris Hilton in 2014

This black-and-white frock is an example of how to not rock patterns.

(Photo: Getty)

Karlie Kloss in 2014

The American model was totally feeling herself in this look, but unfortunately we weren't feeling it at all.

(Photo: Getty)

Larisa Katz in 2016

The fashion designer reappears years later with this horrific dress, with an even more horrific head piece to match.

(Photo: Getty)

Elena Lenina in 2016

Yikes! We don't know what's worse, her gaudy pink dress or her outrageous hair.

(Photo: Getty)

Elena Lenina in 2016

Of course one outrageous look wasn't enough. Here is Lenina again in a hair-raising outfit.

(Photo: Getty)

Irina Shayk in 2014

The model raised eyebrows with this mismatched look that was super revealing on the bottom and super covered up on top.

(Photo: Getty)

Cameron Diaz in 2002

Woah! Cameron Diaz rocked a see-through look that exposed everything underneath her dress.

(Photo: Getty)

And if you needed a closer look ...

(Photo: Getty)

Elizabeth Hurley in 2004

Elizabeth Hurley was a mess in this purple leopard-print gown!

(Photo: Getty)

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