While a 200 percent box-office leap is something most producers might offer their right arm for, the team behind Man Down probably aren't finding much reason to celebrate.
The film — starring Shia LaBeouf as a PTSD-suffering U.S. soldier returning home from Afghanistan — made headlines Tuesday after it was found have opened in the U.K. with just one solitary person buying a cinema ticket.
In fairness to Man Down, it was only showing in one theater (a branch of the Reel Cinema chain in the town of Burnley) and only once a day, but a £7 ($8.70) bow must still rank among the lowest ever, especially for an A-list vehicle (the film also stars Gary Oldman, Jai Courtney and Kate Mara.)
However, speaking to the cinema manager, The Hollywood Reporter has learned that the film has since trebled its box-office takings.
See photos of Shia LaBeouf:
Shia LaBeouf through the years
Shia LaBeouf through the years
HOLLYWOOD, CA - APRIL 11: Actor Shia LaBeouf attends the premiere of 'Holes' on April 11, 2003 in Hollywood, California. (Photo by Lucy Nicholson/Getty Images)
Shia LaBeouf during New York Premiere of Disney's 'The Cheetah Girls' at La Guardia High School in New York City, New York, United States. (Photo by Theo Wargo/WireImage)
Shia LaBeouf and Ben Affleck during World Premiere Of 'The Battle Of Shaker Heights' - Arrivals at Universal Citywalk Theatres in Universal City, California, United States. (Photo by Jon Kopaloff/FilmMagic)
Shia LaBeouf during Teen Vogue Celebrates Its First Annual Young Hollywood Issue at Private Residence in Beverly Hills, California, United States. (Photo by Chris Polk/FilmMagic)
THE TONIGHT SHOW WITH JAY LENO -- Episode 3007 -- Pictured: (l-r) Actor Shia Labeouf during an interview with host Jay Leno on September 23, 2005 -- (Photo by: Paul Drinkwater/NBC/NBCU Photo Bank via Getty Images)
Shia LaBeouf (Photo by Jeff Vespa/WireImage)
Shia LaBeouf during 13th Annual Screen Actors Guild Awards - Arrivals at Shrine Auditorium in Los Angeles, California, United States. (Photo by Jon Kopaloff/FilmMagic)
LAS VEGAS - MARCH 14: Actor Shia LaBeouf autographs for fans at the Paris Las Vegas during 2007 ShoWest, the official convention of the National Association of Theatre owners, March 14, 2007 in Las Vegas, Nevada. (Photo by Ryan Miller/Getty Images)
Shia LaBeouf during 'Disturbia' Press Conference with Shia LaBeouf at Four Seasons in Beverly Hills, California, United States. (Photo by Vera Anderson/WireImage)
Shia Labeouf and Kelly Slater during 'Surf's Up' Los Angeles Premiere - Red Carpet at Mann Village Theater in Westwood, California, United States. (Photo by Jeff Kravitz/FilmMagic, Inc for Variety Magazine)
NEW YORK CITY - OCTOBER 08: (L-R) Shia Labeouf and Michael Douglas sighting at Wall Street on October 8, 2009 in New York City. (Photo by Christopher Peterson/BuzzFoto/FilmMagic)
TODAY -- Pictured: (l-r) Ann Curry and Shia Labeouf appear on NBC News' 'Today' show (Photo by Peter Kramer/NBC/NBCU Photo Bank via Getty Images)
THE TONIGHT SHOW WITH JAY LENO -- Episode 4303 -- Pictured: Actor Shia LaBeouf during an interview on August 21, 2012 -- (Photo by: Paul Drinkwater/NBC/NBCU Photo Bank via Getty Images)
MOSCOW, RUSSIA - JUNE 23: Actor Shia LaBeouf arrives at the premiere of the 'Transformers: Dark of the Moon' during the 33d Moscow International Film Festival at Pushkinskiy Theatre on June 23, 2011 in Moscow, Russia. (Photo by Kristina Nikishina/Epsilon/Getty Images)
SHANGHAI, CHINA - JULY 14: (CHINA OUT) Actor Shia LaBeouf attends 'Transformers: Dark of the Moon' press conference at Waldorf Astoria Shanghai on July 14, 2011 in Shanghai, China. (Photo by ChinaFotoPress/Getty Images)
US actor Shia LaBeouf stands on the red carpet prior the screening of 'The company you keep' during the 69th Venice Film Festival on September 6, 2012 at Venice Lido. 'The company you keep' is presented out of competition. AFP PHOTO / TIZIANA FABI (Photo credit should read TIZIANA FABI/AFP/GettyImages)
PARK CITY, UT - JANUARY 22: Actor Shia LaBeouf poses for a portrait during the 2013 Sundance Film Festival at the Getty Images Portrait Studio at Village at the Lift on January 22, 2013 in Park City, Utah. (Photo by Larry Busacca/Getty Images)
LOS ANGELES, CA - MARCH 02: Shia LaBeouf is seen on March 02, 2015 in Los Angeles, California. (Photo by Bauer-Griffin/GC Images)
NEW YORK, NY - APRIL 16: Executive producer Shia LaBeouf attends the world premiere of 'LoveTrue' during the 2015 Tribeca Film Festival at SVA Theatre 2 on April 16, 2015 in New York City. (Photo by Taylor Hill/FilmMagic)
VENICE, ITALY - SEPTEMBER 06: Shia LaBeouf attends a premiere for 'Man Down' during the 72nd Venice Film Festival at on September 6, 2015 in Venice, Italy. (Photo by Venturelli/WireImage)
TORONTO, ON - SEPTEMBER 15: Actors Shia LaBeouf (L) and Kate Mara take photos with fans at the 'Man Down' premiere during the 2015 Toronto International Film Festival at Roy Thomson Hall on September 15, 2015 in Toronto, Canada. (Photo by George Pimentel/WireImage)
LOS ANGELES, CA - JANUARY 21: Actor Shia LaBeouf attends the Film Independent Live Read of 'Dr. Strangelove' with guest director Mark Romanek at the Bing Theatre at LACMA on January 21, 2016 in Los Angeles, California. (Photo by Amanda Edwards/WireImage)
Discover More Like This
BACK TO SLIDE
"I think we've sold three tickets in total," she revealed, adding that she hadn't "experienced anything like it before."
The manager said Man Down would end its weeklong run in Burnley's Reel Cinema this Thursday, "highly likely" without any further purchases being made, a move that would see the film's U.K. theatrical total max out at £21 ($26.20), rather less than the $454,490 it earned following a limited theatrical run in the U.S. last December.
As for the individual responsible for the entirety of Man Down's opening haul — surely now a celebrity in cinema circles — the manager said that she hadn't been able to identity who it was.
Or maybe she was simply protecting them from the inevitable media scrum.