Ice Cube isn't afraid of hard work
Ice Cube stopped by BUILD Series on a blizzard-y Tuesday to discuss (one of) his current projects, the VH1 game show "Hip Hop Squares." Produced by Cube Vision, The Firm and Jesse Collins Entertainment, the show features the biggest names in hip-hop and entertainment testing their knowledge on pop culture. It's a fun, spontaneous stakes battle that will keep viewers guessing. How did Ice Cube land himself the role of executive producer? "They needed someone hip who wasn't square," the entertainment mogul joked.
Ice Cube's career has spanned decades, from making music with N.W.A to writing the screenplay for 1995 comedy, "Friday." Ice Cube is hilarious on-screen, too, especially in the movies "21 Jumpstreet" and "22 Jumpstreet." When asked about reprising his role from the buddy cop comedies, Ice Cube shared his excitement to reunite for a third. "They went back to revamp it and I'm looking forward to being Captain Dixon again," he said with a big smile.
Ice Cube can't promise show business success like his will be easy. During his BUILD interview, Ice Cube dished on why the word hard is not a deterrent. "You gotta put in the effort if you want something great," said Ice Cube. "The word 'hard' never is... it's not a deterrent to me, you know" he further explained. "Somebody saying 'it's hard' doesn't mean anything," Ice Cube divulged. "Is it impossible? If somebody says it's impossible, then I might pause for a minute. If somebody is saying: 'this is gonna be hard,' I'm like 'so?' Everything worthwhile is hard."
Watch new episodes of "Hip Hop Squares" on VH1, Monday nights at 9pm AND 9:30pm (view schedule). In the tri-state area? Cheer on Ice Cube's professional basketball league, "BIG3," when they play their first game June 25th at the Barclays Center in Brooklyn. Tickets for the event are on sale now.