Tiffany & Co. released a special 15-second preview of its upcoming 60-second short film starring Super Bowl halftime show headliner, Lady Gaga, on Tuesday.
The stylish, black-and-white spot shows the "Joanne" singer with a slicked back 'do and all-black outfit on as she talks about change, the status quo and creativity. The full version will premiere on Sunday, Feb. 5 during the Super Bowl.
"I always want to be challenging the status quo, it's who I am," she can be heard saying. "I love to change."
See photos from behind-the-scenes of the commercial:
Lady Gaga's Super Bowl halftime show is perhaps the most highly-anticipated moment of her career so far, and her unexpected Tiffany & Co. commercial for its newest Legendary Style campaign will only add to the fact that Sunday is her night.
"It's pretentious to talk about how creative you are," she says in the commercial. "I don't feel that way at all. I think it's empowering and important, and I'm coming for you."
Watch the preview below:
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