Nancy Grace launches digital media venture aimed at fighting crime

Television personality and former prosecutor Nancy Grace on Tuesday launched a new digital media venture that aims to be the one-stop-shop for those interested in crime news.

The website, Crime Online, will feature stories on various criminal cases, provide information on missing people, and offer resources for readers to combat things like consumer fraud or locate sex offenders who may live nearby. As part of the digital venture, Grace will also produce a daily podcast, "Crime Stories with Nancy Grace."

"It will be the go-to for crime sleuths and people who want knowledge about crime and crime fighting," Grace told Business Insider of the website in a phone interview Monday.

The former HLN host, who left her longtime show in the summer of 2016, said her chief goal is to draw upon the power of the internet to assist authorities in solving various cases.

Nancy Grace through her career
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Nancy Grace through her career
PASADENA, CA - JANUARY 08: Nancy Grace arrives at the Hallmark Channel and Hallmark Movies and Mysteries Winter 2016 TCA Press Tour at Tournament House on January 8, 2016 in Pasadena, California. (Photo by Gregg DeGuire/WireImage)
285634 01: Former prosecutor Nancy Grace stands at a press conference for the television show 'Cochran and Grace' November 12, 1996 in New York City. The show focuses on controversial issues facing the United States judicial system. (Photo by Evan Agostini/Liaison)
UNITED STATES - FEBRUARY 19: Cochran & Grace lawyers Johnnie Cochran inside the Court TV offices before show. Cochran and co-anchor Nancy Grace on Court TV set., (Photo by Andrew Savulich/NY Daily News Archive via Getty Images)
Dr. Phil, Sharon Stone, Larry King and family and Nancy Grace and Mike Wallace (Photo by SGranitz/WireImage)
NEW YORK - JANUARY 13: (TABLOIDS AND HOLLYWOOD REPORTER OUT) Court TV Anchor Nancy Grace attends the Court TV premiere of 'Chasing Freedom' January 13, 2004 in New York City. (Photo by Peter Kramer/Getty Images)
NEW YORK - JUNE 22: Court TV anchor Nancy Grace attends the 2004 American Women in Radio and Television Gracie Allen Awards gala on June 22, 2004 at the New York Hilton Hotel, in New York City. (Photo by Evan Agostini/Getty Images)
UNIVERSAL CITY, CA - JANUARY 12: (L to R) Court TV Anchor Nancy Grace and Henry Schleiff, Chairman/CEO, Court TV fields a question during panel discussion for the Court TV 2005 Television Critics Winter Press Tour at the Hilton Universal Hotel on January 12, 2005 in Universal City, California. (Photo by Frederick M. Brown/Getty Images)
Ken Jautz, executive vice president , CNN News Group, Nancy Grace, host of 'Nancy Grace,' A.J. Hammer and Karyn Bryant, co-hosts of 'Showbiz Tonight' (Photo by M. Caulfield/WireImage for Temp Account)
Nancy Grace, host of 'Nancy Grace' during Turner TCA Day at Universal Hilton in Los Angeles, California, United States. (Photo by M. Caulfield/WireImage for Temp Account)
NEW YORK - JANUARY 25: (L-R) Court TV anchors Nancy Grace and Diane Diamond attend the premiere of Court TV' s original movie 'The Exonerated' on January 25, 2005 in New York City. (Photo by Peter Kramer/Getty Images)
Nancy Grace - Photo by Jesse Grant/ at the El Capitan Entertainment Center in Hollywood, California (Photo by Jesse Grant/WireImage)
Nancy Grace, winner Outstanding Talk Show during 31st Annual American Women in Radio & Television Gracie Allen Awards - Show at Mariott Marquis in New York City, New York, United States. (Photo by L. Busacca/WireImage for AWRT)
Nancy Grace (Photo by Jamie McCarthy/WireImage)
THE VIEW - (9.24.09) Nancy Grace (Crime Update) was a guest on 'The View,' THURSDAY, SEPT. 24. 'The View' airs Monday-Friday (11:00 am-12:00 noon, ET) on the ABC Television Network. VW09 (Photo by Steve Fenn/ABC via Getty Images) NANCY GRACE
BURBANK, CA - JULY 15: Legal commentator Nancy Grace (L) appears on The Tonight Show with Jay Leno at the NBC Studios on July 15, 2011 in Burbank, California. (Photo by Kevin Winter/Tonight Show/Getty Images for The Tonight Show)
THE TONIGHT SHOW WITH JAY LENO -- Episode 4076 -- Pictured: Legal commentator Nancy Grace during an interview on July 15, 2011 -- Photo by: Paul Drinkwater/NBC/NBCU Photo Bank
DANCING WITH THE STARS - A dynamic lineup of stars will take the stage for the two-hour season premiere of 'Dancing with the Stars,' MONDAY, SEPTEMBER 19 (8:00-10:01 p.m., ET) on the ABC Television Network. All 12 couples will dance for the first time on live national television on MONDAY, SEPTEMBER 19, either performing the Cha Cha Cha or The Viennese Waltz. Airing on TUESDAY, SEPTEMBER 20 (8:00-9:00 p.m., ET.), a live, one-hour special, 'Dancing with the Stars: Meet the Cast,' will feature the most exciting moments from Monday night's performances, with commentary from the judges and never-before-seen footage from the teams' first weeks of training. Then, on the season premiere of 'Dancing with the Stars the Results Show,' TUESDAY, SEPTEMBER, 20 (9:00-10:01 p.m., ET), the couple with the lowest combined judges' scores and public votes for their performance will be sent home in the season's first elimination. (Photo by Adam Taylor/ABC via Getty Images) NANCY GRACE
DANCING WITH THE STARS - 'Episode 1301' - A dynamic lineup of stars took the stage performing either the Cha Cha Cha or The Viennese Waltz for the two-hour season premiere of 'Dancing with the Stars,' MONDAY, SEPTEMBER 19 (8:00-10:01 p.m., ET) on the ABC Television Network. (Photo by Adam Taylor/ABC via Getty Images)NANCY GRACE, TRISTAN MACMANUS
BEVERLY HILLS, CA - SEPTEMBER 23: Nancy Grace arrives at Variety's 3rd Annual Power of Women Luncheon at the Beverly Wilshire Four Seasons Hotel on September 23, 2011 in Beverly Hills, California. (Photo by Gregg DeGuire/FilmMagic)
DANCING WITH THE STARS - 'Episode 1305' - The competition got heated as the remaining eight couples performed any style dance to favorite classic '80s hit songs,' on MONDAY, OCTOBER 17 (8:00-10:01 p.m., ET), on the ABC Television Network. (Photo by Adam Taylor/ABC via Getty Images) NANCY GRACE, TRISTAN MACMANUS
BEVERLY HILLS, CA - OCTOBER 21: Nancy Grace attends the 7th Annual GLSEN Respect Awards at the Beverly Hills Hotel on October 21, 2011 in Beverly Hills, California. (Photo by Jason LaVeris/FilmMagic)
JIMMY KIMMEL LIVE - 'Jimmy Kimmel Live' airs every weeknight, (12:00 - 1:06 a.m., ET), following 'Nightline,' featuring a diverse lineup of guests that include celebrities, athletes, musical acts, comedians and human interest subjects, along with comedy bits and a house band. The guests for TUESDAY, NOVEMBER 8 included actor Mickey Rourke ('Immortals'), Nancy Grace and Tristan MacManus ('Dancing with the Stars' castoff) and musical guest Wale. (Photo by Carin Baer/ABC via Getty Images)TRISTAN MACMANUS, NANCY GRACE, JIMMY KIMMEL
WATCH WHAT HAPPENS LIVE -- Pictured: (l-r) Nancy Grace, Aviva Drescher -- Photo by: Charles Sykes/Bravo/NBCU Photo Bank via Getty Images
WATCH WHAT HAPPENS LIVE -- Pictured: Nancy Grace -- Photo by: Charles Sykes/Bravo/NBCU Photo Bank via Getty Images
PASADENA, CA - JANUARY 10: Nancy Grace arrives at the CNN Worldwide All-Star 2014 Winter TCA party held at Langham Huntington Hotel on January 10, 2014 in Pasadena, California. (Photo by Michael Tran/FilmMagic)
ATLANTA, GA - MAY 02: TV personality Nancy Grace onstage at the Atlanta Ultimate Women's Expo on May 2, 2015 in Atlanta, Georgia. (Photo by Paras Griffin/Getty Images)

"I kept noticing over the last two to three years that the cases our show helped crack were solved through Facebook. ... The power of the internet helped save lives," she said. "And it struck me then that I wanted my own website. A crime-fighting website."

Grace partnered with Red Seat Ventures, a firm that assists personalities in developing media properties, to launch Crime Online. The digital operation will be staffed by seven individuals in New York City.

The world-famous television personality said she is also excited to start a podcast. She described the platform as "very authentic" and "more genuine than a group of talking heads preening, covered in makeup, trying to get their best eye toward the camera."

"We are starting with a daily podcast, which will feature calling. Because I really like talking to viewers and listeners," she explained. "I mean they have more common sense than I believe any of the so-called intellectuals that are constantly commenting even when they are not asked to."

Grace told Business Insider her website will, nevertheless, include a video component as well, and that readers can expect to see her on camera in the future.

Crime Online will additionally operate its own tip line. Information received will then be given to the relevant authorities.

"This is not just for us to make a story," Grace said. "This is to help fight crime."

That said, Crime Online will feature stories about celebrity crime, teacher scandals, and high-profile trials. On its first day, for instance, the banner story was about developments in last year's armed robbery of Kim Kardashian West.

But its ultimate goal, Grace said, will be to help authorities solve open cases.

"How will I determine whether Crime Online is a success a year from now?" Grace rhetorically asked. "Have we advanced crime fighting? Have we helped seek justice? Have we reported accurately? Have we shed light on any aspect of crime? If I can answer any of those yes, I will say it's a success."

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