Could Megyn Kelly take over 3rd hour of NBC's 'Today' show?


Megyn Kelly's new stint at NBC News could include taking over the third hour of the broadcaster's lucrative "Today" franchise, TheWrap has learned.

A rep for NBC News doesn't deny the possibility of moving the soon-to-be former Fox News star into the timeslot, simply stating that the timing of Kelly's new gig has not yet been determined. The network's press release to announce Kelly's deal said she "will become anchor of a new one hour daytime program that she will develop closely with NBC News colleagues."

If Kelly does, indeed, replace the third hour of "Today," it is unclear if it would be a newly branded show or if the network would simply plop Kelly into the already existing format — and use much of the current staff for the 9 a.m. hour. A combo of the two options makes sense, so that the existing infrastructure could remain in place.

See photos of Megyn Kelly through the years:

47 PHOTOS
Megyn Kelly through the years
See Gallery
Megyn Kelly through the years
MEGYN KELLY TODAY -- Pictured: Megyn Kelly on Thursday, September 28, 2017 -- (Photo by: Nathan Congleton/NBC/NBCU Photo Bank via Getty Images)
TODAY -- Pictured: Megyn Kelly on Wednesday, September 27, 2017 -- (Photo by: Nathan Congleton/NBC/NBCU Photo Bank via Getty Images)
MEGYN KELLY TODAY -- Pictured: Megyn Kelly on Tuesday, September 26, 2017 -- (Photo by: Nathan Congleton/NBC/NBCU Photo Bank via Getty Images)
MEGYN KELLY TODAY -- Pictured: Megyn Kelly on Monday, September 25, 2017 -- (Photo by: Nathan Congleton/NBC/NBCU Photo Bank via Getty Images)
TODAY -- Pictured: Hoda Kotb and Megyn Kelly on Friday, September 22, 2017 -- (Photo by: Nathan Congleton/NBC/NBCU Photo Bank via Getty Images)
THE TONIGHT SHOW STARRING JIMMY FALLON -- Episode 0742 -- Pictured: Journalist Megyn Kelly arrives for an interview on September 21, 2017 -- (Photo by: Andrew Lipovsky/NBC/NBCU Photo Bank via Getty Images)
UNIVERSAL CITY, CA - SEPTEMBER 19: Megyn Kelly visits 'Extra' at Universal Studios Hollywood on September 19, 2017 in Universal City, California. (Photo by Noel Vasquez/Getty Images)
LOS ANGELES, CA - SEPTEMBER 19: Megyn Kelly is seen on September 19, 2017 in Los Angeles, California. (Photo by PG/Bauer-Griffin/GC Images)
NEW YORK, NY - AUGUST 28: Douglas Brunt and journalist Megyn Kelly attend the 17th Annual USTA Foundation Opening Night Gala at USTA Billie Jean King National Tennis Center on August 28, 2017 in the Queens borough of New York City. (Photo by Jim Spellman/WireImage)
TODAY -- Pictured: Megyn Kelly on Monday, August 21, 2017 -- (Photo by: Nathan Congleton/NBC)
TODAY -- Pictured: Megyn Kelly on Thursday, July 6, 2017 -- (Photo by: Nathan Congleton/NBC/NBCU Photo Bank via Getty Images)
PHILADELPHIA, PA - JUNE 26: Journalist Megyn Kelly arrives to discuss Douglas Brunt's new novel, 'Trophy Son,' during Douglas Brunt In Conversation with Megyn Kelly at Free Library of Philadelphia on June 26, 2017 in Philadelphia, Pennsylvania. (Photo by Gilbert Carrasquillo/Getty Images)
TODAY -- Pictured: Megyn Kelly on Monday, June 23, 2017 -- (Photo by: Nathan Congleton/NBC/NBCU Photo Bank via Getty Images)
NEW YORK, NY - JUNE 13: Megyn Kelly attends The 2017 Mirror Awards at Cipriani 42nd Street on June 13, 2017 in New York City. (Photo by Dimitrios Kambouris/Getty Images)
TODAY -- Pictured: Megyn Kelly on Friday, June 9, 2017 -- (Photo by: Nathan Congleton/NBC/NBCU Photo Bank via Getty Images)
TODAY -- Pictured: Savannah Guthrie, Craig Melvin, Hoda Kotb, and Megyn Kelly on Monday, June 5, 2017 -- (Photo by: Zach Pagano/NBC/NBCU Photo Bank via Getty Images)
ST PETERSBURG, RUSSIA JUNE 2, 2017: NBC News Anchor Megyn Kelly waves at the plenary session at the 2017 St Petersburg International Economic Forum (SPIEF 2017) at the ExpoForum Convention and Exhibition Centre. Mikhail Metzel/TASS Host Photo Agency (Photo by Mikhail Metzel\TASS via Getty Images)
Russian President Vladimir Putin (2nd R) and Indian Prime Minister Narendra Modi (L) talk to journalist Megyn Kelly (R) on the sidelines of the St. Petersburg International Economic Forum (SPIEF) at the Constantine (Konstantinovsky) Palace, Russia, June 1, 2017. Sputnik/Alexei Druzhinin/Kremlin via REUTERS ATTENTION EDITORS - THIS IMAGE WAS PROVIDED BY A THIRD PARTY. EDITORIAL USE ONLY. TPX IMAGES OF THE DAY
ST PETERSBURG, RUSSIA - JUNE 2, 2017: NBC News anchor Megyn Kelly moderates the plenary session of the 2017 St Petersburg International Economic Forum (SPIEF 2017) held at the ExpoForum Convention and Exhibition Centre. Mikhail Metzel/TASS Host Photo Agency (Photo by Mikhail Metzel\TASS via Getty Images)
NEW YORK, NY - MAY 15: Megyn Kelly attends the 2017 NBCUniversal Upfront at Radio City Music Hall on May 15, 2017 in New York City. (Photo by Dia Dipasupil/Getty Images)
NEW YORK, NY - MAY 01: Megyn Kelly attends 'Rei Kawakubo/Comme des Garcons: Art Of The In-Between' Costume Institute Gala - Arrivals at Metropolitan Museum of Art on May 1, 2017 in New York City. (Photo by Rabbani and Solimene Photography/Getty Images)
NEW YORK, NY - APRIL 25: Megyn Kelly attends the 2017 Time 100 Gala at Jazz at Lincoln Center on April 25, 2017 in New York City. (Photo by Taylor Hill/FilmMagic)
Fox News host Megyn Kelly greets the crowd before interviewing Republican presidential candidate Texas Sen. Ted Cruz on Tuesday, March 8, 2016, at Calvary Baptist Church in Raleigh, N.C. (Travis Long/Raleigh News & Observer/TNS via Getty Images)
WATCH WHAT HAPPENS LIVE -- Pictured: Megyn Kelly -- (Photo by: Charles Sykes/Bravo/NBCU Photo Bank via Getty Images)
NEW YORK, NY - MAY 24: Megyn Kelly (C), Darth Vader and Stormtroopers from the 501st Legion attend New York Philharmonic's Spring Gala, A John Williams Celebration at David Geffen Hall on May 24, 2016 in New York City. (Photo by Kevin Mazur/Getty Images for New York Philharmonic)
LOUISVILLE, KY - MAY 07: Fox News reporter Megyn Kelly attends the 142nd Kentucky Derby at Churchill Downs on May 07, 2016 in Louisville, Kentucky. (Photo by Joey Foley/FilmMagic)
THE TONIGHT SHOW STARRING JIMMY FALLON -- Episode 0470 -- Pictured: Journalist Megyn Kelly during an interview on May 12, 2016 -- (Photo by: Andrew Lipovsky/NBC/NBCU Photo Bank via Getty Images)
NEW YORK, NY - MAY 02: Megyn Kelly attends the 'Manus x Machina: Fashion In An Age Of Technology' Costume Institute Gala at Metropolitan Museum of Art on May 2, 2016 in New York City. (Photo by Larry Busacca/Getty Images)
WASHINGTON, DC - APRIL 30: Douglas Brunt and Megyn Kelly attend the 102nd White House Correspondents' Association Dinner on April 30, 2016 in Washington, DC. (Photo by Paul Morigi/WireImage)
MEGYN KELLY presents: Megyn Kelly (R) and Donald Trump (L) during the FOX special 'MEGYN KELLY presents' airing Tuesday, May 17 (8:00-9:01 PM ET/PT) on FOX. (Photo by Eric Liebowitz/FOX via Getty Images)
MEGYN KELLY presents: Megyn Kelly (R) interviews Michael Douglas (L) during the FOX Special MEGYN KELLY presents airing Tuesday, May 17 (8:00-9:01 PM ET/PT) on FOX. (Photo by Eric Liebowitz/FOX via Getty Images)
NEW YORK, NEW YORK - APRIL 08: Journalist Megyn Kelly attends Variety's Power Of Women: New York 2016 at Cipriani Midtown on April 8, 2016 in New York City. (Photo by Monica Schipper/FilmMagic)
NEW YORK, NEW YORK - APRIL 06: Megyn Kelly attends the 7th Annual Women in the World Summit Opening Night at David H. Koch Theater at Lincoln Center on April 6, 2016 in New York City. (Photo by Laura Cavanaugh/FilmMagic)
Fox News anchor Megyn Kelly waits to begin the Republican presidential candidate debate at the Iowa Events Center in Des Moines, Iowa, U.S., on Thursday, Jan. 28, 2016. Candidates from both parties are crisscrossing Iowa, an agricultural state of about 3 million people in the U.S. heartland that will hold the first votes of the 2016 election on Feb. 1. Photographer: Andrew Harrer/Bloomberg via Getty Images
DES MOINES, IA - JANUARY 28: Moderators Chris Wallace (L) pats on the shoulder of Megyn Kelly (2nd L) as they wait with Bret Baier (R) for the beginning of the Fox News - Google GOP Debate January 28, 2016 at the Iowa Events Center in Des Moines, Iowa. Residents of Iowa will vote for the Republican nominee at the caucuses on February 1. Donald Trump, who is leading most polls in the state, decided not to participate in the debate. (Photo by Alex Wong/Getty Images)
GOOD MORNING AMERICA - Megyn Kelly appears on ABCs 'Good Morning America,' Friday, February 5, 2016. 'Good Morning America' airs Monday Friday (7-9am, ET) on the ABC Television Network. (Lorenzo Bevilaqua/ABC via Getty Images) MEGYN KELLY
THE TONIGHT SHOW STARRING JIMMY FALLON -- Episode 0411 -- Pictured: (l-r) Journalist Megyn Kelly during an interview with host Jimmy Fallon on February 4, 2016 -- (Photo by: Andrew Lipovsky/NBC/NBCU Photo Bank via Getty Images)
GOOD MORNING AMERICA - Megyn Kelly appears on ABCs 'Good Morning America,' Friday, February 5, 2016. 'Good Morning America' airs Monday Friday (7-9am, ET) on the ABC Television Network. (Lorenzo Bevilaqua/ABC via Getty Images) MEGYN KELLY
WASHINGTON, DC - OCTOBER 13: News anchor Megyn Kelly speaks onstage during Fortune's Most Powerful Women Summit - Day 2 at the Mandarin Oriental Hotel on October 13, 2015 in Washington, DC. (Photo by Paul Morigi/Getty Images for Fortune/Time Inc)
NEW YORK, NY - APRIL 21: TV personality Megyn Kelly attends the 2015 Time 100 Gala at Frederick P. Rose Hall, Jazz at Lincoln Center on April 21, 2015 in New York City. (Photo by Taylor Hill/Getty Images)
NEW YORK, NY - APRIL 29: Megyn Kelly attends the 2014 Time 100 Gala at Frederick P. Rose Hall, Jazz at Lincoln Center on April 29, 2014 in New York City. (Photo by D Dipasupil/FilmMagic)
LATE NIGHT WITH SETH MEYERS -- Episode 080 -- Pictured: (l-r) Political commentator Megyn Kelly during an interview with host Seth Meyers on July 31, 2014 -- (Photo by: Lloyd Bishop/NBC/NBCU Photo Bank via Getty Images)
NEW YORK, NY - APRIL 27: Megyn Kelly attends at the benefit concert for Army SPC Bryan Dilberain at the Brooklyn Center for the Performing Arts on April 27, 2012 in the Brooklyn borough of New York City. (Photo by Andy Kropa/Getty Images)
NEW YORK, NY - JUNE 19: Kid Rock with host Megyn Kelly visits FOX's 'America Live' at FOX Studios on June 19, 2013 in New York City. (Photo by Rob Kim/Getty Images)
ORLANDO, FL - SEPTEMBER 22: Fox anchor Megyn Kelly prepares for the Fox News/Google GOP Debate at the Orange County Convention Center on September 22, 2011 in Orlando, Florida. The debate features the nine Republican candidates two days before the Florida straw poll. (Photo by Charles Ommanney/Getty Images)
NEW YORK, NY - OCTOBER 10: Megyn Kelly, host of America Live on set at Fox News studios in New York. Fox News Channel celebrated its 15th anniversary on the air on October 7th.
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Kelly's representatives did not immediately respond to TheWrap's request for comment.

"Today" has had issues with the 9 a.m. hour for quite some time, highlighted by the firing of Billy Bush last October for his role in a hot-mic incident with Donald Trump from his days as host of "Access Hollywood." "Today" doesn't even include the third hour in its ratings releases, sticking to the 7-9 a.m. because rivals "CBS This Morning" and ABC's "Good Morning America" are on the air during that time.

The first two hours of "Today," hosted by Matt Lauer and Savannah Guthrie, aren't going anywhere. The fourth hour, hosted by Kathie Lee Gifford and Hoda Kotb, is a fan favorite. Al Roker and Tamron Hall have done a nice job maintaing the third hour since Bush was fired, but adding Kelly to the mix makes a lot of sense.

Kelly turned down $100 million from Fox News, and the financial terms of the NBC deal have not been disclosed. But it's safe to assume she didn't turn down $100 million for chump change, and from an economic standpoint, Kelly would have to truly make an impact to be worth the investment for NBC.

See photos of Billy Bush:

23 PHOTOS
Billy Bush through the years
See Gallery
Billy Bush through the years
NEW YORK, NY - AUGUST 22: NBC News' Billy Bush in conversation with Jeff Rossen for SiriusXM's TODAY Show Radio at SiriusXM Studios on August 22, 2016 in New York City. (Photo by Craig Barritt/Getty Images for SiriusXM)
NEW YORK, NY - SEPTEMBER 10: Billy Bush arrives for the women's final at Arthur Ashe Stadium on day 13 of the 2016 US Open at USTA Billie Jean King National Tennis Center on September 10, 2016 in the Queens borough of New York City. (Photo by Jean Catuffe/GC Images)
RIO DE JANEIRO, BRAZIL - AUGUST 08: Billy Bush & Olympic Legend Carl Lewis for Speed-Walking Race for Ages at Copacabana beach on August 8, 2016 in Rio de Janeiro, Brazil. (Photo by Joe Scarnici/Getty Images for Access Hollywood )
CULVER CITY, CA - MAY 21: TV personality/host Billy Bush attends the Kaleidoscope Ball at 3LABS on May 21, 2016 in Culver City, California. (Photo by Emma McIntyre/Getty Images)
NEW YORK, NY - FEBRUARY 10: Billy Bush visits 'The Elvis Duran Z100 Morning Show' at Z100 Studio on February 10, 2016 in New York City. (Photo by D Dipasupil/Getty Images)
NEW YORK, NY - FEBRUARY 11: Radio host Billy Bush (L) and actress Olivia Jordan attend The American Heart Association's Go Red For Women Red Dress Collection 2016 Presented By Macy's at The Arc, Skylight at Moynihan Station on February 11, 2016 in New York City. (Photo by Cindy Ord/Getty Images for AHA)
NEW YORK, NY - FEBRUARY 10: Billy Bush visits 'The Elvis Duran Z100 Morning Show' at Z100 Studio on February 10, 2016 in New York City. (Photo by D Dipasupil/Getty Images)
NEW YORK, NY - FEBRUARY 10: Billy Bush (L) and Bethany Watson at 'The Elvis Duran Z100 Morning Show' at Z100 Studio on February 10, 2016 in New York City. (Photo by D Dipasupil/Getty Images)
BEVERLY HILLS, CA - DECEMBER 09: Billy Bush arrives at the Make-A-Wish Greater Los Angeles Annual Wishing Well Winter Gala at the Beverly Wilshire Four Seasons Hotel on December 9, 2015 in Beverly Hills, California. (Photo by Joe Scarnici/WireImage)
BEVERLY HILLS, CA - DECEMBER 09: (L-R) TV personalities Billy Bush and Kit Hoover attend the Make-A-Wish Greater Los Angeles Annual Wishing Well Winter Gala at the Beverly Wilshire Four Seasons Hotel on December 9, 2015 in Beverly Hills, California. (Photo by Barry King/Getty Images)
BEVERLY HILLS, CA - DECEMBER 09: TV personality Billy Bush speaks onstage during Make-A-Wish Greater Los Angeles Honoring Oscar De La Hoya, Michael Rosenfeld And Tom Mone at its Annual Wishing Well Winter Gala at The Beverly Hilton Hotel on December 9, 2015 in Beverly Hills, California. (Photo by Jason Merritt/Getty Images for Make-A-Wish Greater Los Angeles)
YOUNTVILLE, CA - NOVEMBER 13: Billy Bush attends the Celebrity Tribute during the Napa Valley Film Festival 2015 at the Lincoln Theatre on November 13, 2015 in Yountville, California. (Photo by Tim Mosenfelder/Getty Images)
WEST HOLLYWOOD, CA - OCTOBER 29: Master of Ceremonies Billy Bush attends the imagine1day Visionary Leadership Dinner at The London West Hollywood on October 29, 2015 in West Hollywood, California. (Photo by Rachel Murray/Getty Images for imagine1day)
NEW YORK, NY - JUNE 11: TV host, Billy Bush attends 16th Annual Ubuntu Education Fund 1 Million to One: Changing The Odds Gala at Gotham Hall on June 11, 2015 in New York City. (Photo by John Lamparski/WireImage)
BEVERLY HILLS, CA - SEPTEMBER 09: Radio host Billy Bush attends the Farrah Fawcett Foundation 1st annual Tex-Mex Fiesta at Wallis Annenberg Center for the Performing Arts on September 9, 2015 in Beverly Hills, California. (Photo by Matthew Simmons/Getty Images)
NEW YORK, NY - JUNE 10: Television personalities Bethenny Frankel (L) and Billy Bush tape a segment at 'Access Hollywood' at the NBC Rockefeller Center Studios on June 10, 2015 in New York City. (Photo by Ray Tamarra/GC Images)
LAS VEGAS, NV - APRIL 23: TV personality Billy Bush attends The CinemaCon Big Screen Achievement Awards on April 23, 2015 in Las Vegas, Nevada. (Photo by C Flanigan/FilmMagic)
BURBANK, CA - MARCH 08: TV Host Billy Bush attends the advance screening of 'Cinderella' benefiting Los Angeles JDRF at Walt Disney Studios on March 8, 2015 in Burbank, California. (Photo by Paul Archuleta/FilmMagic)
NEW YORK, NY - NOVEMBER 17: (EXCLUSIVE COVERAGE/SPECIAL RATES APPLY) TV host Billy Bush visits 'The Elvis Duran Z100 Morning Show' at Z100 Studio on November 17, 2014 in New York City. (Photo by Ben Gabbe/Getty Images)
WATCH WHAT HAPPENS LIVE -- Pictured (l-r): Andy Cohen, Chloe Grace Moretz and Billy Bush -- (Photo by: Charles Sykes/Bravo/NBCU Photo Bank via Getty Images)
NEW YORK, NY - SEPTEMBER 23: EXCLUSIVE ACCESS/SPECIAL RATES APPLY - Billy Bush visits 'The Elvis Duran Z100 Morning Show' at Z100 Studio on September 23, 2014 in New York City. (Photo by Astrid Stawiarz/Getty Images)
WATCH WHAT HAPPENS LIVE -- Pictured: Billy Bush -- (Photo by: Charles Sykes/Bravo/NBCU Photo Bank via Getty Images)
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Taking over the third hour of "Today," if successful, could generate the impact that NBCUniversal News Group chairman Andrew Lack has been craving and help shore up one of the network's biggest profit centers in the midst of heightened competition.

During the fourth quarter of 2016, "Today" averaged 4.57 million total viewers, losing to "GMA," which averaged 4.66 million. However, among the key news demo of adults age 25-54, "Today" beat "GMA" with 1.78 million viewers compared to 1.53 million.

Also, having Kelly host the 9 p.m. ET hour of "Today" would also keep her close by, allowing her to assist with breaking news coverage that pops up during any portion of the four-hour long program. The "Today" show lost former third-hour host and news anchor Natalie Morales last summer when she moved to Los Angeles to work on a variety of NBC projects, including "Access Hollywood."

There are signs that Kelly could be as big a draw in the morning as she was in prime time.

Kelly guest co-hosted a November episode of "Live! With Kelly [Ripa]" episode, which scored the show's best household rating since Michael Strahan left the show last spring to joing "Today" rival "Good Morning America." The national syndicated show starts at 9 a.m. in a lot of markets and is direct competition with the third hour of "Today."

Read original story Could Megyn Kelly Take Over 3rd Hour of NBC's 'Today' Show? At TheWrap


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