'Today' exec reflects on Billy Bush 'whirlwind'

Today executive producer Noah Oppenheim says the 48 hours after audio leaked in September of Donald Trump bragging about groping women to Billy Bush were a "whirlwind" that NBC News struggled to manage. Reflecting for the first time on the scandal that led Bush, 45, to exit the network but did not prevent Trump from beating Hillary Clinton, Oppenheim describes an unprecedented atmosphere where top execs weren't sure what steps to take as Bush became embroiled in one of the campaign's biggest bombshells.

"There wasn't an opportunity to catch our breath and say, 'What does this mean for our anchor?' " Oppenheim tells THR's Kim Masters in an upcoming episode of her KCRW radio show The Business. "It was all moving so quickly that I don't think there was ever a fully formed review of the ripple effects it was going to have."

Read more: Michael Wolff on Billy Bush and How the Media Wrung Trump Dry Before Toppling Him

See photos of Billy Bush through the years:

NBC was criticized for initially saying Bush would be back on the 9 a.m. hour of Today before reversing course and suspending him after negative reaction grew to the 2005 Access Hollywood tape. Bush never returned to the show, negotiating a rich buyout of his three-year contract.

Oppenheim notes it was hard to consider Bush's role as the crisis was unfolding. "The weight of that tape — and the impact it was clear that was going to have on the presidential election and the complexity of bringing it to light — was far more front and center than the sort of personnel ramifications for us internally," he says. The search for Bush's replacement continues, he says, as does the effort to prevent another similar mess: "We understand the challenge."

This story first appeared in the Dec. 2 issue of The Hollywood Reporter magazine. To receive the magazine, click here to subscribe.